Rainbow Shops vs WIC2Go
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Rainbow Shops
Discover trendy and affordable fashion for women, juniors, and plus sizes, including clothing, shoes, and accessories. New styles are added daily, with free shipping available on qualifying orders for in-store pickup. Enjoy fast checkout and free in-store returns.
- Shop women's, juniors, and plus size clothing
- Shoes and accessories available
- New styles added daily
- Save favorites to Wishlist
- Fast checkout
- Free in-store returns
- Kids fashion
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Hot Fashion, Hotter Prices Shop affordable women’s, juniors, and plus size clothing, shoes, and accessories — with new styles added daily. Enjoy free shipping on orders over $15 when you pick up in one of our 900+ stores. Download the Rainbow Shops app now. • Over 39K 5‑star reviews • Save your favorites to Wishlist • Fast checkout & free in‑store returns • Sizes 0–24 & XS–4X • Kids fashion, too!
WIC2Go
This app simplifies shopping for New York State WIC participants. It helps locate WIC clinics and authorized stores, and scan barcodes to verify WIC-approved foods. Participants with an eWIC account can also track appointments and benefit details.
- Find WIC clinics
- Locate WIC-authorized stores
- Scan barcodes for WIC approval
- View upcoming appointments
- Check benefit balance
- Track benefit expiration
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The New York State WIC Program is a supplemental nutrition program for families with young children and women who are pregnant. WIC2Go is a mobile app designed to make shopping easier for NYS WIC participants. The app can be used by anyone to find WIC clinics and WIC-authorized stores, and to scan bar codes to see whether foods are WIC-approved. WIC participants with an eWIC account can also view upcoming appointments and their benefit balance and expiration date.
Screenshots
Verdict
The clearest difference is review sentiment: Rainbow Shops at 73% against WIC2Go's 9%. Rainbow Shops also leads on rating (4.9 vs 2.3) and update cadence (fortnightly vs every 5 months). WIC2Go's advantage is monetization model (free vs free with in-app purchases) and iOS requirement (8.0 vs 18.0). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Rainbow Shops holds the better App Store score, 4.9 against 2.3. That said, the two scores are not equally well evidenced: Rainbow Shops has 42K ratings behind it against 547, so its average is the more settled of the two. Written reviews point the same way: 73% of Rainbow Shops's written reviews are positive against 9% of WIC2Go's.
Rainbow Shops ships an update fortnightly, WIC2Go every 5 months. Both last shipped on October 17, 2026.
| Parameter | Rainbow Shops | WIC2Go |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (42K ratings) — better | 2.3 (547 ratings) |
| Positive reviews | 72.7% of reviews — better | 9.2% of reviews |
| Number of ratings | 42K — better | 547 |
| Update frequency | Fortnightly — better | Every 5 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 18.0 | 8.0 — better |
| Further details — not scored | ||
| Size | 74 MB | 74 MB |
| Age rating | 12+ | 4+ |
| Developer | Rainbow Shops | CMA, Inc. |
Customer experience
Rainbow Shops
WIC2Go
User reviews
Rainbow Shops
From 42K App Store ratingsWhat we love
- 💕 Favorite store
- 👍 Affordable prices
- 🌈 Variety of styles
- ⚡ Fast shipping
- 🛍️ Convenient online shopping
Room to improve
- 🤔 Inconsistent sizing
- 💰 Increasing prices
- 🐛 Glitchy app
- 🔍 Difficult to find items in-store
- 🤦♀️ Poor returns process
WIC2Go
From 547 App Store ratingsWhat we love
- 🚀 Easy to use
- 📊 Helpful for tracking benefits
- 🔍 Barcode scanning feature
Room to improve
- 🐛 Frequent login issues
- 🔍 Unreliable barcode scanning
- 💻 App crashes and stops working
- 🤔 Inconsistent performance
Bugs and requests
Rainbow Shops
Reported bugs
4 issues- Login issues after app update
- Wishlist items disappearing
- Constant update prompts
- Freezing and crashing on certain actions
Requested features
5 requests- Add wishlist/favorites feature
- Improve in-app search and navigation
- Integrate online and in-store inventory
- Implement product reviews
- Offer ship-to-store option
WIC2Go
Reported bugs
3 issues- Users unable to log in or create accounts
- Barcode scanner not functioning properly
- App randomly logging users out or not working
Requested features
3 requests- Update app to fix login and barcode scanning issues
- Improve app reliability and stability
- Add option to view benefit balances
In-app purchases
Rainbow Shops
No in-app purchases
WIC2Go
No in-app purchases
