Carter's vs WIC2Go
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Carter's
Discover and shop styles for babies, toddlers, and big kids from five beloved family brands. Find curated collections for specific needs like bedtime or gifts, and enjoy convenient shopping options like curbside pickup and same-day delivery.
- Shop 5 family brands in one app
- Check local store inventory
- Curbside pickup & same-day delivery
- Track Carter's Rewards
- App-exclusive launches
- Browse sustainable essentials
Read full descriptionHide full description
The Carter's app makes shopping for your little ones easier than ever — with styles from all 5 brands: Carter's®, OshKosh B'gosh®, Skip Hop®, Little Planet®, and Otter Avenue™. Whether you're shopping for baby, toddler, or big kid, the app helps you find what you need fast, with curated collections for bedtime, playtime, gift-giving, and more. Key Features: - Shop all 5 brands in one place - Quickly check local store inventory - Choose curbside pickup or same-day delivery (where available) - Track and redeem Carter's Rewards - Stay up to date with app-exclusive launches - Easily browse soft, sustainable essentials for every age and stage Save time, stay inspired, and shop confidently — right from your phone.
WIC2Go
This app simplifies shopping for New York State WIC participants. It helps locate WIC clinics and authorized stores, and scan barcodes to verify WIC-approved foods. Participants with an eWIC account can also track appointments and benefit details.
- Find WIC clinics
- Locate WIC-authorized stores
- Scan barcodes for WIC approval
- View upcoming appointments
- Check benefit balance
- Track benefit expiration
Read full descriptionHide full description
The New York State WIC Program is a supplemental nutrition program for families with young children and women who are pregnant. WIC2Go is a mobile app designed to make shopping easier for NYS WIC participants. The app can be used by anyone to find WIC clinics and WIC-authorized stores, and to scan bar codes to see whether foods are WIC-approved. WIC participants with an eWIC account can also view upcoming appointments and their benefit balance and expiration date.
Screenshots
Verdict
The clearest difference is review sentiment: Carter's at 67% against WIC2Go's 9%. Carter's also leads on rating (4.9 vs 2.3) and update cadence (fortnightly vs every 5 months). WIC2Go's advantage is iOS requirement (8.0 vs 17.0). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Carter's holds the better App Store score, 4.9 against 2.3. That said, the two scores are not equally well evidenced: Carter's has 183K ratings behind it against 547, so its average is the more settled of the two. Written reviews point the same way: 67% of Carter's's written reviews are positive against 9% of WIC2Go's.
Carter's ships an update fortnightly, WIC2Go every 5 months. The most recent releases landed on September 28, 2026 and September 25, 2026 respectively.
| Parameter | Carter's | WIC2Go |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (183K ratings) — better | 2.3 (547 ratings) |
| Positive reviews | 66.7% of reviews — better | 9.2% of reviews |
| Number of ratings | 183K — better | 547 |
| Update frequency | Fortnightly — better | Every 5 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Best chart rank | #139 — better | — |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 17.0 | 8.0 — better |
| Further details — not scored | ||
| Size | 190 MB | 74 MB |
| Age rating | 4+ | 4+ |
| Developer | Carter's Retail, Inc. | CMA, Inc. |
Customer experience
Carter's
WIC2Go
User reviews
Carter's
From 183K App Store ratingsWhat we love
- 💕 Love the clothes
- 💰 Great deals and rewards
- 👍 Convenient app for shopping
- 🛒 Smooth checkout process
Room to improve
- 🐛 Glitchy app with errors
- 🔍 Inaccurate inventory/filtering
- 🔄 Items disappearing from cart
- 🔒 Issues with password recovery
- 🤔 Confusing/unintuitive layout
WIC2Go
From 547 App Store ratingsWhat we love
- 🚀 Easy to use
- 📊 Helpful for tracking benefits
- 🔍 Barcode scanning feature
Room to improve
- 🐛 Frequent login issues
- 🔍 Unreliable barcode scanning
- 💻 App crashes and stops working
- 🤔 Inconsistent performance
Bugs and requests
Carter's
Reported bugs
4 issues- Unable to add items to cart
- App crashes and freezes
- Incorrect address auto-correction
- Rewards not applying properly
Requested features
4 requests- Add a 'favorites' feature
- Improve cart management
- Better sync between app and website
- More detailed product information
WIC2Go
Reported bugs
3 issues- Users unable to log in or create accounts
- Barcode scanner not functioning properly
- App randomly logging users out or not working
Requested features
3 requests- Update app to fix login and barcode scanning issues
- Improve app reliability and stability
- Add option to view benefit balances
In-app purchases
Carter's
No in-app purchases
WIC2Go
No in-app purchases
