itel NOW vs Latis App
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
itel NOW
This app streamlines the process of submitting photos and measurements for lab analysis of flooring and building materials. It offers video guidance, progress feedback, and the ability to test materials directly within the app.
- Streamlined claims workflow
- Video guidance for photo and measurement submission
- Checklist and icons for photo review
- Progress feedback on test submissions
- Intuitive navigation
- In-app material testing (carpet, wood, vinyl, siding, roofing)
- Option to send physical samples
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itel NOW takes the feedback received from users of the original itel NOW and integrates it into a more intuitive and responsive user interface. The new UI is combined with the same back-end software systems and accurate lab analysis process, so you’ll still receive lab reports in under 30 minutes. We’re confident you’ll find itel NOW a progressive step forward in claims app technology. itel NOW guides you through taking the necessary photos and measurements for upload to our lab, where every test is performed by an analyst. New features include: • Streamlined claims workflow • Video help to show you how to perform each step • Checklist and at-a-glance icons to help you review your photos • More feedback on the progress of your test submission • More intuitive navigation • Test carpet, wood, laminate, vinyl flooring, siding, and roofing in the app and skip sending the sample • You can also send a sample using the app If you have any feedback or encounter issues, we can help you immediately! Call 800-890-4835 or support@itelinc.com. Live support is available Monday-Friday, 8AM-9PM Eastern Time.
Latis App
This comprehensive CRM and field management app is designed for home improvement businesses. It streamlines lead management, estimates, contracts, scheduling, and job costing, allowing for smarter operations and improved client experiences.
- Lead and customer management
- Estimating and proposal creation
- Contract generation and e-signing
- Material and supplier order management
- Scheduling and calendar integration
- Job costing and commission tracking
- Customizable workflows
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LATIS – CRM for Home Improvement LATIS is a powerful, all-in-one CRM and field management app designed specifically for home improvement businesses. Whether you're in the office or out in the field, LATIS gives you the tools to manage your leads, estimates, contracts, crews, finances, and customers — all from one simple and modern application. Built for iPad, LATIS helps you scale faster, work smarter, and deliver a better experience to your clients. Lead & Customer Management : Capture and manage leads from all channels in one place. Track follow-ups, calls, appointments, and tasks with reminders. Assign leads to reps, teams, or regions with smart filters and stages. Estimating & Proposals : Create professional estimates and proposals in minutes. Use templates or custom line items for different services. Automatically apply tax, discounts, or upsells. Handle insurance-based jobs with integrated estimate imports. Contracts & E-Signing : Generate legally binding contracts with built-in customer/job info. Send for digital signature via DocuSign or PandaDoc. Track who has viewed or signed in real-time. Materials & Supplier Orders : Manage materials by project, phase, or crew. Integrate with vendors or upload custom price lists. Submit material requests directly from field devices. Scheduling & Calendar : Schedule site visits, inspections, and job installs. Assign tasks to team members or subcontractors. Use color-coded timelines to avoid overlaps and delays. Send automatic notifications to team and customers. Photos, Notes & Site Reports : Capture job site images with GPS and timestamp. Add notes, tag photos by job stage, and create reports. Offline mode allows crews to work without a network connection. Job Costing & Commissions : Track project costs, payments, and profitability. Set commission structures and calculate payouts automatically. Generate financial summaries by job, rep, or department. Custom Workflows : Build custom workflows that match your business processes. Create triggers, approvals, reminders, and auto-assignments. Adapt LATIS for sales, production, service, or quality control. Third-Party Integrations : Works with QuickBooks, DocuSign, WeatherBit, Hover, EagleView, PandaDoc, and more.
Screenshots
Verdict
The clearest difference is rating: itel NOW at 4.1 against Latis App's 1.0. itel NOW also leads on ratings volume (2K vs 3). Latis App's advantage is update cadence (every 5 days vs every 6 weeks) and iOS requirement (15.6 vs 17.0). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
itel NOW holds the better App Store score, 4.1 against 1.0. That said, the two scores are not equally well evidenced: itel NOW has 2K ratings behind it against 3, so its average is the more settled of the two.
itel NOW ships an update every 6 weeks, Latis App every 5 days. The most recent releases landed on October 26, 2026 and October 28, 2026 respectively.
| Parameter | itel NOW | Latis App |
|---|---|---|
| Price | Free | Free |
| Rating | 4.1 (2K ratings) — better | 1.0 (3 ratings) |
| Positive reviews | 17.6% of reviews | — |
| Number of ratings | 2K — better | 3 |
| Update frequency | Every 6 weeks | Every 5 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 15.6 — better |
| Further details — not scored | ||
| Size | 149 MB | 84 MB |
| Age rating | 4+ | 12+ |
| Developer | ITEL Laboratories, Inc. | Latis LLC |
Customer experience
itel NOW
Latis App
In-app purchases
itel NOW
No in-app purchases
Latis App
No in-app purchases









