Comparison

PrettyLittleThing vs Primavera

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

PrettyLittleThing

Discover the latest fashion trends and shop a wide selection of women's clothing, accessories, and jewelry. Save favorite items, get exclusive offers, and enjoy fast, secure checkout with order tracking. Express your individual style with this generation-defining fashion source.

Highlights
  • Save favorite items to wish list
  • Exclusive app member offers
  • Fast and secure checkout
  • Global order tracking
  • Pay with Apple Pay
Features
Currently charting
Read full description

PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry. From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app. - Wish list - Save now, shop later. All your favourite items in one place. - Exclusive offers – As an app member you’ll be the first to know about exclusive offers. - Fast and secure checkout – This one goes without saying. - Track your order – Global delivery tracked straight from checkout to your door. - Pay easily, safely, and securely with Apple Pay. Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same. Shop today and express yourself in PrettyLittleThing.

About

Primavera

Discover the newest styles and share your favorite looks. Shop for dresses and explore the latest fashion collections from this brand.

Highlights
  • Browse latest styles
  • Share favorite looks
  • Shop for dresses
  • Explore fashion collections
Read full description

Welcome to the Primavera app. Now you can browse the latest Primavera styles, share photos of your favorite Primavera looks, and shop for your next Primavera dress, all while!

Screenshots

PrettyLittleThing4 screens
Primavera3 screens

Verdict

The call

The clearest difference is ratings volume: PrettyLittleThing at 40K against Primavera's 1. PrettyLittleThing also leads on chart position (#183 vs unranked). Primavera's advantage is rating (5.0 vs 4.7) and iOS requirement (11.0 vs 16.4). On price, in-app purchases, monetization model and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Primavera holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: PrettyLittleThing has 40K ratings behind it against 1, so its average is the more settled of the two.

Scorecard4 real differences · 7 level
PrettyLittleThing versus Primavera: the parameters behind the verdict, then further details
ParameterPrettyLittleThingPrimavera
PriceFreeFree
Rating4.7 (40K ratings)5.0 (1 ratings) — better
Positive reviews27.2% of reviews—
Number of ratings40K — better1
Update frequencyWeekly—
AdsNo—
In-app purchasesNoNo
MonetizationFreeFree
Best chart rank#183 — better—
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS16.411.0 — better
Further details — not scored
Size91 MB32 MB
Age rating4+4+
DeveloperPRETTYLITTLETHING.COM LIMITEDKapil Dave

Customer experience

PrettyLittleThing

All ratings40,032 ratings
Positive92.9%
Neutral2.3%
Negative4.8%
Written reviews976 reviews
Positive27.2%
Neutral10.2%
Negative62.6%

Primavera

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

PrettyLittleThing

Reported bugs

5 issues
  • App crashes frequently
  • Items disappear from cart
  • Wishlist items not syncing
  • Incorrect tracking information
  • Checkout process issues

Requested features

5 requests
  • Add reviews for products
  • Allow cancellation of orders
  • Improve wishlist functionality
  • Provide local currency options
  • Fix issues with cart/checkout

Primavera

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

PrettyLittleThing

No in-app purchases

None

Primavera

No in-app purchases

Questions

Is PrettyLittleThing free?
PrettyLittleThing is free to download, with no in-app purchases.
Is Primavera free?
Primavera is free to download, with no in-app purchases.
Which has better reviews, PrettyLittleThing or Primavera?
Primavera is rated higher. PrettyLittleThing averages 4.7 out of 5 from 40K ratings, while Primavera averages 5.0 from 1 ratings.

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