PrettyLittleThing vs EGO
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
PrettyLittleThing
Discover the latest trends in women's fashion with a wide selection of clothing, accessories, and jewelry. Save your favorite items, get exclusive offers, and enjoy a fast, secure checkout with global order tracking. Express your individual style with pieces designed for every occasion.
- Wish list for saving favorite items
- Exclusive app member offers
- Fast and secure checkout
- Global order tracking
- Apple Pay integration
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PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry. From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app. - Wish list - Save now, shop later. All your favourite items in one place. - Exclusive offers – As an app member you’ll be the first to know about exclusive offers. - Fast and secure checkout – This one goes without saying. - Track your order – Global delivery tracked straight from checkout to your door. - Pay easily, safely, and securely with Apple Pay. Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same. Shop today and express yourself in PrettyLittleThing.
EGO
Discover the latest fashion, style, and competitive pricing from a brand established in 2000. With a national presence and international expansion, this brand offers quality and guarantees to satisfy diverse customer tastes.
- Latest fashion trends
- Competitive pricing
- Quality assurance
- National presence
- International expansion
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EGO es una marca establecida en el año 2000, creada con el fin de llevar a la República Dominicana y sus clientes lo último en moda, estilo y precio. Hoy es una marca con presencia en todo el territorio nacional y con expansión internacional. nos distingue nuestro sello de calidad, garantía y precios competitivos. tras 20 años de experiencia, sabemos, conocemos y satisfacemos todos los días el gusto de nuestros clientes. muchas cosas nos definen, la más importante está en cada familia, cada mujer y cada hombre que nos eligen como su marca preferida!
Screenshots
Verdict
The clearest difference is rating: PrettyLittleThing at 4.7 against EGO's 2.5. PrettyLittleThing also leads on review sentiment (27% vs 0%) and ratings volume (40K vs 6). EGO's advantage is iOS requirement (12.0 vs 15.6). On price, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
PrettyLittleThing holds the better App Store score, 4.7 against 2.5. That said, the two scores are not equally well evidenced: PrettyLittleThing has 40K ratings behind it against 6, so its average is the more settled of the two. Written reviews point the same way: 27% of PrettyLittleThing's written reviews are positive against 0% of EGO's.
| Parameter | PrettyLittleThing | EGO |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (40K ratings) — better | 2.5 (6 ratings) |
| Positive reviews | 27.1% of reviews — better | 0.0% of reviews |
| Number of ratings | 40K — better | 6 |
| Update frequency | Weekly | — |
| Ads | No | — |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Best chart rank | #162 — better | — |
| Devices | iPhone, iPad, iPod — better | — |
| Requires iOS | 15.6 | 12.0 — better |
| Further details — not scored | ||
| Size | 85 MB | 148 MB |
| Age rating | 4+ | 17+ |
| Developer | PRETTYLITTLETHING.COM LIMITED | Nunez Retail Investment Corp SRL |
Customer experience
PrettyLittleThing
EGO
Bugs and requests
PrettyLittleThing
Reported bugs
5 issues- App crashes frequently
- Items disappear from cart
- Wishlist items not syncing
- Incorrect tracking information
- Checkout process issues
Requested features
5 requests- Add reviews for products
- Allow cancellation of orders
- Improve wishlist functionality
- Provide local currency options
- Fix issues with cart/checkout
EGO
Not enough reviews yet to summarise bugs or requests.
In-app purchases
PrettyLittleThing
No in-app purchases
EGO
No in-app purchases









