PrettyLittleThing vs Lovisa
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
PrettyLittleThing
Discover the latest trends in women's fashion with a wide selection of clothing, accessories, and jewelry. Save your favorite items, get exclusive offers, and enjoy a fast, secure checkout with global order tracking. Express your individual style with pieces designed for every occasion.
- Wish list for saving favorite items
- Exclusive app member offers
- Fast and secure checkout
- Global order tracking
- Apple Pay integration
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PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry. From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app. - Wish list - Save now, shop later. All your favourite items in one place. - Exclusive offers – As an app member you’ll be the first to know about exclusive offers. - Fast and secure checkout – This one goes without saying. - Track your order – Global delivery tracked straight from checkout to your door. - Pay easily, safely, and securely with Apple Pay. Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same. Shop today and express yourself in PrettyLittleThing.
Lovisa
Discover fashionable, on-trend jewelry and accessories. Explore the latest styles, curated collections, and bestsellers with easy browsing and secure checkout. Get notified about new launches and exclusive app-only perks.
- Explore latest jewelry styles
- Curated collections for every occasion
- Easy browsing of bestsellers
- Fast and secure checkout
- Notifications for new launches and offers
- App-exclusive perks
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Use the Lovisa app to explore your fashionable, on-trend jewellery and accessories. Discover our latest styles and curated collections for every occasion, including earrings, necklaces, rings, and more. EASY BROWSING Discover the latest drops, curated edits and bestsellers across our entire jewellery collection, anytime, anywhere. SECURE CHECKOUT IN A FLASH Tap, swipe and check out in seconds with a fast, secure payment experience. Be the first to know about new launches, limited-time offers and app-only perks with first-to-know notifications and early access. SECURE CHECKOUT IN A FLASH Tap, swipe and check out in seconds with a fast, secure payment experience built for shopping on the go.
Screenshots
Verdict
PrettyLittleThing and Lovisa both sit at 4.7 stars, but that hides the real split: 67% of Lovisa's written reviews are positive against 27% of PrettyLittleThing's. PrettyLittleThing's advantage is ratings volume (40K vs 34) and update cadence (weekly vs every 3 weeks). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.7 for PrettyLittleThing against 4.8 for Lovisa. That said, the two scores are not equally well evidenced: PrettyLittleThing has 40K ratings behind it against 34, so its average is the more settled of the two. Written reviews are what separate them: 27% of PrettyLittleThing's written reviews are positive against 67% of Lovisa's.
PrettyLittleThing ships an update weekly, Lovisa every 3 weeks. The most recent releases landed on October 28, 2026 and October 24, 2026 respectively.
| Parameter | PrettyLittleThing | Lovisa |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (40K ratings) | 4.8 (34 ratings) — better |
| Positive reviews | 27.1% of reviews | 66.7% of reviews — better |
| Number of ratings | 40K — better | 34 |
| Update frequency | Weekly — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Best chart rank | #205 — better | — |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.6 | 15.6 |
| Further details — not scored | ||
| Size | 85 MB | 211 MB |
| Age rating | 4+ | 4+ |
| Developer | PRETTYLITTLETHING.COM LIMITED | Lovisa |
Customer experience
PrettyLittleThing
Lovisa
Bugs and requests
PrettyLittleThing
Reported bugs
5 issues- App crashes frequently
- Items disappear from cart
- Wishlist items not syncing
- Incorrect tracking information
- Checkout process issues
Requested features
5 requests- Add reviews for products
- Allow cancellation of orders
- Improve wishlist functionality
- Provide local currency options
- Fix issues with cart/checkout
Lovisa
Not enough reviews yet to summarise bugs or requests.
In-app purchases
PrettyLittleThing
No in-app purchases
Lovisa
No in-app purchases
