PrettyLittleThing vs Alpine store
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
PrettyLittleThing
Discover the latest trends in women's fashion with a wide selection of clothing, accessories, and jewelry. Save your favorite items, get exclusive offers, and enjoy a fast, secure checkout with global order tracking. Express your individual style with pieces designed for every occasion.
- Wish list for saving favorite items
- Exclusive app member offers
- Fast and secure checkout
- Global order tracking
- Apple Pay integration
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PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry. From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app. - Wish list - Save now, shop later. All your favourite items in one place. - Exclusive offers – As an app member you’ll be the first to know about exclusive offers. - Fast and secure checkout – This one goes without saying. - Track your order – Global delivery tracked straight from checkout to your door. - Pay easily, safely, and securely with Apple Pay. Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same. Shop today and express yourself in PrettyLittleThing.
Alpine store
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Welcome to Alps Store, where timeless design meets modern functionality. Inspired by the clean aesthetics and precision of alpine culture, our curated collection features premium apparel, lifestyle goods, and accessories crafted for those who appreciate the finer details.
Screenshots
Verdict
PrettyLittleThing and Alpine store are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
PrettyLittleThing ships an update weekly, Alpine store fortnightly. The most recent releases landed on October 18, 2026 and October 16, 2026 respectively.
| Parameter | PrettyLittleThing | Alpine store |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (39K ratings) — better | — |
| Positive reviews | 27.0% of reviews | — |
| Number of ratings | 39K — better | — |
| Update frequency | Weekly — better | Fortnightly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.6 | 15.1 — better |
| Further details — not scored | ||
| Size | 85 MB | 62 MB |
| Age rating | 4+ | 9+ |
| Developer | PRETTYLITTLETHING.COM LIMITED | CommentSold Apps SIII |
Bugs and requests
PrettyLittleThing
Reported bugs
5 issues- App crashes frequently
- Items disappear from cart
- Wishlist items not syncing
- Incorrect tracking information
- Checkout process issues
Requested features
5 requests- Add reviews for products
- Allow cancellation of orders
- Improve wishlist functionality
- Provide local currency options
- Fix issues with cart/checkout
Alpine store
Not enough reviews yet to summarise bugs or requests.
In-app purchases
PrettyLittleThing
No in-app purchases
Alpine store
No in-app purchases
Questions
Is PrettyLittleThing free?
Is Alpine store free?
Do PrettyLittleThing or Alpine store have ads?
Which is updated more often, PrettyLittleThing or Alpine store?
Other comparisons
