PrettyLittleThing vs Buff Browz
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
PrettyLittleThing
Discover the latest trends in women's fashion with a wide selection of clothing, accessories, and jewelry. Save your favorite items, get exclusive offers, and enjoy a fast, secure checkout with global order tracking. Express your individual style with pieces designed for every occasion.
- Wish list for saving favorite items
- Exclusive app member offers
- Fast and secure checkout
- Global order tracking
- Apple Pay integration
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PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry. From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app. - Wish list - Save now, shop later. All your favourite items in one place. - Exclusive offers – As an app member you’ll be the first to know about exclusive offers. - Fast and secure checkout – This one goes without saying. - Track your order – Global delivery tracked straight from checkout to your door. - Pay easily, safely, and securely with Apple Pay. Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same. Shop today and express yourself in PrettyLittleThing.
Buff Browz
Shop professional-grade brow and lash products, access free educational courses, and get exclusive app-only discounts. Reorder essentials quickly and track your orders with ease.
- Shop brow and lash kits
- Access free professional education
- App-exclusive discounts
- Early access to sales
- Order tracking
- Wishlist functionality
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The UK's fastest-growing brow and lash brand, now in your pocket. Buff Browz is built by technicians, for technicians. Professional-grade brow lamination, lash lifting, hybrid stain and tint systems, formulated in the UK and designed around real treatment room experience. Shop the full range and access our free education, all in one place. APP EXCLUSIVES - App-only discounts you won't find on the website - Early access to sales before they go live anywhere else - Free gift with purchase, exclusive to app orders - Back-in-stock alerts and new launch notifications straight to your phone SHOP THE FULL RANGE - Cysteamine brow and lash lamination systems - TGA lamination and lash lift kits - Buff Lashes Korean and glueless lift systems - Hybrid stain, gel dye and classic cream tints - Developers, oxidants, bleach and removers - Mapping, pre-draw, tweezers, brushes and application tools - Aftercare and conditioning treatments - Bundles and complete starter kits BUILT FOR BUSY TECHS - Save your details for faster checkout - Reorder your essentials in a couple of taps - Track your order from dispatch to doorstep - Build a wishlist ready for your next restock FREE PROFESSIONAL EDUCATION Our courses are free, always. Learn hybrid staining, TGA and Cysteamine lamination, Korean lash lift technique and the science behind the products you use every day, taught step by step by our education team. SHOP FROM ANYWHERE Shop in your local currency with delivery across the UK, Europe, the US, Australia and New Zealand. Buff Browz products are intended for professional use only. Need a hand? Contact us at info@buffbrowz.co.uk
Screenshots
Verdict
The clearest difference is review sentiment: Buff Browz at 100% against PrettyLittleThing's 27%. Buff Browz also leads on rating (4.9 vs 4.7). PrettyLittleThing's advantage is ratings volume (40K vs 44) and chart position (#207 vs unranked). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Buff Browz holds the better App Store score, 4.9 against 4.7. That said, the two scores are not equally well evidenced: PrettyLittleThing has 40K ratings behind it against 44, so its average is the more settled of the two. Written reviews point the same way: 27% of PrettyLittleThing's written reviews are positive against 100% of Buff Browz's.
PrettyLittleThing ships an update weekly, Buff Browz fortnightly. The most recent releases landed on November 1, 2026 and October 31, 2026 respectively.
| Parameter | PrettyLittleThing | Buff Browz |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (40K ratings) | 4.9 (44 ratings) — better |
| Positive reviews | 27.1% of reviews | 100.0% of reviews — better |
| Number of ratings | 40K — better | 44 |
| Update frequency | Weekly — better | Fortnightly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Best chart rank | #207 — better | — |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 15.6 — better | 17.0 |
| Further details — not scored | ||
| Size | 85 MB | 219 MB |
| Age rating | 4+ | 4+ |
| Developer | PRETTYLITTLETHING.COM LIMITED | Cosmedic Supplies Ltd |
Customer experience
PrettyLittleThing
Buff Browz
Bugs and requests
PrettyLittleThing
Reported bugs
5 issues- App crashes frequently
- Items disappear from cart
- Wishlist items not syncing
- Incorrect tracking information
- Checkout process issues
Requested features
5 requests- Add reviews for products
- Allow cancellation of orders
- Improve wishlist functionality
- Provide local currency options
- Fix issues with cart/checkout
Buff Browz
Not enough reviews yet to summarise bugs or requests.
In-app purchases
PrettyLittleThing
No in-app purchases
Buff Browz
No in-app purchases
Questions
Is PrettyLittleThing free?
Is Buff Browz free?
Which has better reviews, PrettyLittleThing or Buff Browz?
Do PrettyLittleThing or Buff Browz have ads?
Which is updated more often, PrettyLittleThing or Buff Browz?
Other comparisons
