Comparison

PrettyLittleThing vs AKELA App

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

PrettyLittleThing

Discover the latest trends in women's fashion with a wide selection of clothing, accessories, and jewelry. Save your favorite items, get exclusive offers, and enjoy a fast, secure checkout with global order tracking. Express your individual style with pieces designed for every occasion.

Highlights
  • Wish list for saving favorite items
  • Exclusive app member offers
  • Fast and secure checkout
  • Global order tracking
  • Apple Pay integration
Features
Read full description

PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry. From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app. - Wish list - Save now, shop later. All your favourite items in one place. - Exclusive offers – As an app member you’ll be the first to know about exclusive offers. - Fast and secure checkout – This one goes without saying. - Track your order – Global delivery tracked straight from checkout to your door. - Pay easily, safely, and securely with Apple Pay. Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same. Shop today and express yourself in PrettyLittleThing.

About

AKELA App

Features
Read full description

Achète, vends et augmente la visibilité de tes produits en toute simplicité. Akela est la marketplace nouvelle génération qui connecte acheteurs et vendeurs en ligne. Achetez des produits tendance, développez votre boutique en ligne, augmenter la visibilité de vos produits, et retirer vos gains simplement avec le wallet intégré. ACHETEZ EN TOUTE CONFIANCE Parcourez un large catalogue de produits près de chez vous. Choisissez vos articles favoris, discutez directement avec les vendeurs via la messagerie intégrée et finalisez votre achat en toute sécurité. BOOSTEZ VOS VENTES Donnez un coup de pouce à vos annonces pour les faire remonter dans les résultats et toucher plus d’acheteurs. Avec Akela, votre boutique gagne en visibilité. WALLET & RETRAITS SIMPLES Rechargez votre porte-monnaie électronique pour payer vos achats ou vos boosts en un clic. Vendeurs, recevez le produit de vos ventes et retirez vos gains directement depuis l’application. LIVRAISON FACILITÉE Votre adresse de livraison est enregistrée. Grâce à la géolocalisation, les vendeurs peuvent estimer les frais de port avec précision. MESSAGERIE INSTANTANÉE Posez vos questions sur chaque produit au vendeur avant de commander. AVIS & CONFIANCE Laissez un avis après chaque commande. La réputation des boutiques est transparente : les meilleures boutiques sont mises en avant et les vendeurs peu fiables sont suspendus. RESTEZ CONNECTÉ Activez les notifications push pour ne jamais rater une commande, une promotion ou un message important. Téléchargez Akela et rejoignez la communauté e-commerce !

Screenshots

PrettyLittleThing4 screens
AKELA App4 screens

Verdict

The call

PrettyLittleThing and AKELA App are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

PrettyLittleThing ships an update weekly, AKELA App every 5 days. The most recent releases landed on October 30, 2026 and October 29, 2026 respectively.

ScorecardNo meaningful differences
PrettyLittleThing versus AKELA App: the parameters behind the verdict, then further details
ParameterPrettyLittleThingAKELA App
PriceFreeFree
Rating4.7 (40K ratings) — better—
Positive reviews27.1% of reviews—
Number of ratings40K — better—
Update frequencyWeeklyEvery 5 days — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.615.0 — better
Further details — not scored
Size85 MB29 MB
Age rating4+4+
DeveloperPRETTYLITTLETHING.COM LIMITEDKOUSSE ADAMA

Bugs and requests

PrettyLittleThing

Reported bugs

5 issues
  • App crashes frequently
  • Items disappear from cart
  • Wishlist items not syncing
  • Incorrect tracking information
  • Checkout process issues

Requested features

5 requests
  • Add reviews for products
  • Allow cancellation of orders
  • Improve wishlist functionality
  • Provide local currency options
  • Fix issues with cart/checkout

AKELA App

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

PrettyLittleThing

No in-app purchases

None

AKELA App

No in-app purchases

Questions

Is PrettyLittleThing free?
PrettyLittleThing is free to download, with no in-app purchases.
Is AKELA App free?
AKELA App is free to download, with no in-app purchases.
Do PrettyLittleThing or AKELA App have ads?
Neither PrettyLittleThing nor AKELA App shows ads.
Which is updated more often, PrettyLittleThing or AKELA App?
PrettyLittleThing ships an update weekly, and AKELA App every 5 days. Most recently, PrettyLittleThing was updated on October 30, 2026 and AKELA App on October 29, 2026.

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