goMF by MF Utilities vs Value Research Advisor

MF Utility is a Mutual Fund Industry initiative to make transacting in Mutual Funds in India easier and seamless to benefit all stakeholders. goMF mobile app is a step towards offering the transacting ability on the move, anywhere and anytime. To use the App, ensure that you have iPhone.4 or above and you need to have a login credentials provided by MF Utility. goMF offers the following features for the Distributors: - Initiate a Purchase, Redemption, Switch, Systematic Investments, Systematic Transfers, Systematic Withdrawals. - View and track all orders submitted through MF Utility. If you are an Advisor (ARN / RIA) please fill and submit a sign up form, which can be downloaded at https://www.mfuindia.com/DistributorForms. If you are an Investor, you need to have a Common Account Number (CAN) with MFU. Please visit https://www.mfuindia.com/CANFormFill to fill and download the form for CAN Registration. The duly filled CAN form can be printed and submitted along with the necessary documentary proofs at any of the PFMCL branches or at a MFU Point of Service (POS) nearest to you. If you already have a CAN, to request for Login ID of MFU, please send a mail to clientservices@mfuindia.com from your registered email id.

Buy right. Fix the rest. Unclutter your portfolio and own only what works—with personalised, SEBI-registered guidance from India’s most trusted independent investment research institution. Most investors don’t start with an empty portfolio. They start with too many funds, the wrong funds, and no clear structure. The Value Research Advisor app fixes that. We tell you what to keep, what to remove, and what to add—based on three decades of independent research, with zero commission and no conflicts of interest. WHAT SUBSCRIBERS GET Fix Your Portfolio Know exactly what to buy, sell, or hold from the funds you already own. We tell you when to act—and when the most valuable advice is to do nothing. Advice That Adapts to You Goal-based, risk-aligned portfolios built for your situation—not a generic model. Funds That Pass Our Toughest Tests We reject what’s wrong before we recommend what’s right. Every fund is vetted on performance, risk, and cost. We recommend what the evidence supports, not what’s popular. Zero Commissions. Always. Buy, sell, and SIP in direct plans with ₹0 commission. We earn nothing from the funds we recommend. This is not a promotional offer. It is how we are built. Continuous Monitoring Alerts before you buy a poor-performing fund. When the evidence says sell, we say so. When it says hold, we say that too. Your Family’s Portfolio, Together Up to 6 family members on one subscription. One dashboard for every holding across all accounts and asset types. STOCK ADVISOR We tell you what to buy. And when to sell. Three curated portfolios of fundamentals-first stocks. Continuously monitored. Most services stop at the buy. We don’t. THE PRINCIPLES BEHIND THE ADVICE - Long-term equity ownership is the only reliable path to real wealth. - Inactivity is a skill. Our recommendations are designed to be held, not traded. - Costs are the only reliable predictor. Direct plans and low-cost funds are principles, not preferences. - We reject what’s wrong before deciding what to recommend. - Our ratings are algorithmic—no opinion, no bias, no influence. 33 YEARS OF TRUST India’s first independent fund rating was created in 1993. No AMFI ARN. No distribution commission. Ever. SEBI Registration No. INA100008443. PRICING - Fund Advisor (Mutual Fund Advisory): ₹490/month — for the entire family (up to 6 members) - Stock Advisor (Stock Advisory): ₹9,990 + GST/year Subscription required. For free research and tools, use Value Research Online—India’s trusted investment guide since 1992. Independent Advisors Private Limited. SEBI Reg. INA100008443. Principal Officer: Ashutosh Gupta. Compliance Officer: Rahul Rastogi. Grievance Officer: Deepa Mandhani.