HR4 vs CRM by DealerSocket
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
HR4
This app helps auto dealerships manage their workforce by facilitating employee recognition and providing a directory of colleagues. It aims to boost employee satisfaction and engagement through a simple recognition system and an easy-to-access staff directory.
- Employee recognition system
- Staff directory with photos and positions
- Boost employee satisfaction
- Improve employee engagement
- Mobile workforce management
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HR4™ is a fully integrated, mobile, and connected digital solution specifically designed for the auto industry to address dealers' most critical needs around recruiting, selecting, developing, and retaining their people. For this mobile app, HR4™ has highlighted two specific modules - "Who's Who" and "Thumbs Up!" Increase employee satisfaction and engagement by sending "Thumbs Up"! To reward or motivate fellow employees or staff at a touch of a button from your mobile device. Everyone needs a refresher of Who's Who at the dealership. Allow employees to browse pictures, names, and positions of their colleagues through the Who's Who section of the app.
CRM by DealerSocket
Manage customer relationships and vehicle inventory on the go. This mobile tool allows for quick customer searches, VIN scanning, inventory checks, and communication via text or video. It aims to streamline daily tasks and improve efficiency for automotive professionals.
- Customer search and management
- Driver's license and VIN scanning
- Vehicle inventory search
- Send follow-up texts and videos
- Complete daily tasks remotely
- Faster than desktop performance
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The power and ease of DealerSocket’s Mobile CRM provides the best of socket right in your pocket. Search and add customers, scan a driver's license or VIN, find inventory, send a follow-up text or video, and complete daily tasks from anywhere — and up to 50% faster than on desktop.
Screenshots
Verdict
The clearest difference is rating: CRM by DealerSocket at 4.7 against HR4's 1.0. CRM by DealerSocket also leads on ratings volume (3K vs 1). On price, review sentiment, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
CRM by DealerSocket holds the better App Store score, 4.7 against 1.0. That said, the two scores are not equally well evidenced: CRM by DealerSocket has 3K ratings behind it against 1, so its average is the more settled of the two. Written reviews complicate that: 27% of HR4's written reviews are positive against 26% of CRM by DealerSocket's, so the app with the better star average is not the one people write more warmly about.
Both ship on a similar rhythm, roughly monthly. The most recent releases landed on November 2, 2026 and November 6, 2026 respectively.
| Parameter | HR4 | CRM by DealerSocket |
|---|---|---|
| Price | Free | Free |
| Rating | 1.0 (1 ratings) | 4.7 (3K ratings) — better |
| Positive reviews | 27.3% of reviews — better | 25.8% of reviews |
| Number of ratings | 1 | 3K — better |
| Update frequency | Monthly | Monthly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPod | iPhone, iPad |
| Requires iOS | 15.5 — better | 16.0 |
| Further details — not scored | ||
| Size | 95 MB | 97 MB |
| Age rating | 4+ | 17+ |
| Developer | The Minery Ltd. | SOLERA HOLDINGS, INC |
Customer experience
HR4
CRM by DealerSocket
Bugs and requests
HR4
Not enough reviews yet to summarise bugs or requests.
CRM by DealerSocket
Reported bugs
5 issues- Login issues and errors
- Inconsistent performance across devices
- Inability to send photos and videos
- Disappearing customer information
- Unreliable task and notification tracking
Requested features
5 requests- Landscape mode support
- Dark mode option
- Improved email and texting functionality
- Better access to customer and inventory data
- Seamless integration with other systems
In-app purchases
HR4
No in-app purchases
CRM by DealerSocket
No in-app purchases
