Comparison

Stupid Simple Macro Tracker vs MacroFactor

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Stupid Simple Macro Tracker

This app simplifies macro tracking for weight loss and muscle building. It allows you to eat freely as long as your intake fits your daily fat, protein, and carb goals. Features include a barcode scanner, custom meal creation, and progress tracking.

Highlights
  • Macro nutrient tracking (fat, protein, carbs)
  • Barcode scanner with food database
  • Customizable daily nutrition goals
  • Log up to 8 meals daily
  • Progress photos and tracking
  • Intermittent fasting support
  • Workout calorie integration
Features
Read full description

Join 2.7 million people who chose simplicity over stress. Stupid Simple Macro Tracker is the app people switch to when they're done fighting with the other guys. Tired of cluttered dashboards, screen-hijacking ads, and menus that make logging a simple food feel like filing your taxes? Done paying annual subscription fees that keep climbing? We took a different path — and 2.7 million users agree it was the right one. What makes us different: * Actually simple — log a meal in seconds with custom food icons you build once and tap forever. Most users are up and running in minutes, not days * The Food Bank — save up calories for date night, a party, or the weekend without blowing your goals * Positive habit forming — our clean, judgment-free layout makes tracking so quick and painless that users tell us they never miss a day * No ad torture — our optional short ads are unobtrusive, not screen-hijacking interruptions * Lifetime Premium for less than the other guys charge per year — pay once, own it forever * Responsive support — real humans who actually reply Everything you need to meet your gaols: * Daily macro, calorie, fiber, and water tracking displayed front and center. No need to hunt for it. * Fast food logging with personal food icons * Barcode scanner — scan a label and move on with your day * Custom foods and meals * Apple Health integration to earn extra macros from workouts * Intermittent fasting support * Flexible, customizable meal times * Home Screen widget * Free device sync Go Lifetime Premium once. Use it forever. With Lifetime Premium, there’s no renewal, no price hikes, and no regret. Just the full experience at a price that beats what the competition charges you every single year. Eat whatever you want, as long as it fits your macros. You have nothing to lose but your excuses. From the makers of Stupid Simple Keto.

About

MacroFactor

This app uses a dynamic algorithm to adapt your calorie and macro targets based on your metabolism and progress. It offers tools for quick food logging, a verified database, and personalized coaching to help you achieve sustainable diet goals without stress or rigidity.

Highlights
  • Dynamic metabolism adaptation
  • Personalized macro and calorie targets
  • Verified food database
  • Barcode scanner
  • Weekly coaching check-ins
  • Micronutrient tracking
  • Weight trend insights
Features
Read full description

MacroFactor combines innovative coaching algorithms with proven nutrition and behavioral science to help you reach your diet goals and achieve empowering, sustainable results. MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track. Download to start your 7-day trial of this premium, ad-free macro tracker app. DIET SMARTER Using a best-in-class expenditure estimate, MacroFactor’s nutrition coach algorithm adapts to changes in your metabolism so you never plateau. • The unique energy expenditure calculation detects changes in your metabolism • Smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would • Weekly check-ins keep you on track toward your goals The result? You better understand your body’s needs and can successfully reach and sustain your goals without stress. THE BEST MACRO TRACKER TOOLS • The fastest macro tracker on the market with tools like barcode scan and custom foods • Verified food database, so you can trust the accuracy of the foods you log • Custom macro programs and weekly check-ins based on your goals and preferences • Detailed breakdowns of micronutrients, macros, and more • Period tracker, habit tracker, unique data insights and visualization, integrations, dark mode, and more AN EMPOWERING, SUSTAINABLE APPROACH MacroFactor’s robust nutrition coach algorithm will make appropriate adjustments to your calorie and macro targets based on what you log, regardless of how close you came to hitting your targets from the previous week. The algorithms don’t function any worse if you deviate from your macro targets. This means that unlike other nutrition coach apps, you don’t have to eat like a robot or perfectly adhere to your macro targets in order to get your weekly coaching check-in and an appropriate calorie adjustment. You’ll never see warnings, red numbers, or shaming when you go over your calorie or macro targets, unlike in other macro tracker apps. Instead, MacroFactor’s macro tracker and nutrition coach aim to empower you with the guidance and tools you need to reach your goals without stress or rigidity. A CLOSER LOOK AT FEATURES & BENEFITS Nutrition coach • Get a science-backed macro plan designed for your goals and preferences • Set a goal to lose, maintain, or gain weight • Smart nutrition coach AI makes weekly changes to your macro plan to keep you on track Macro tracker • Large verified food database, so you can trust that calorie and macro information is accurate • Barcode scanner • Food tracker for both macros and micronutrients • Features like copy/paste, custom foods, and smart history make food tracking quick and easy • Timeline-style food log doesn’t lock you in to a certain number of meals • Metric and imperial options • Custom foods and recipes Health insights tracker • Best-in-class expenditure estimate • Unique Weight Trend insight that cuts through the noise of daily fluctuations • Habit tracker • Period tracker NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) MacroFactor has a free trial, but does not offer a free subscription tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase. Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/

Screenshots

Stupid Simple Macro Tracker4 screens
MacroFactor4 screens

Verdict

The call

The clearest difference is ads: MacroFactor at none against Stupid Simple Macro Tracker's shown. MacroFactor also leads on update cadence (every 8 days vs monthly) and rating (4.8 vs 4.6). On price, review sentiment, ratings volume and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Stupid Simple Macro Tracker sells 13 in-app purchases, starting at $6.99 per month and MacroFactor sells 11 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

MacroFactor holds the better App Store score, 4.8 against 4.6. Both are backed by a comparable volume of ratings — 7.9K and 23K respectively. Written reviews point the same way: 65% of Stupid Simple Macro Tracker's written reviews are positive against 71% of MacroFactor's.

UpkeepUpdate frequency

Stupid Simple Macro Tracker ships an update monthly, MacroFactor every 8 days. The most recent releases landed on September 23, 2026 and September 24, 2026 respectively.

Scorecard4 real differences · 7 level
Stupid Simple Macro Tracker versus MacroFactor: the parameters behind the verdict, then further details
ParameterStupid Simple Macro TrackerMacroFactor
PriceFreeFree
Rating4.6 (7.9K ratings)4.8 (23K ratings) — better
Positive reviews65.1% of reviews70.7% of reviews — better
Number of ratings7.9K23K — better
Update frequencyMonthlyEvery 8 days — better
AdsYesNo — better
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank—#10 — better
DevicesiPhone, iPad, iPodiPhone, iPad, iPod, Apple Watch — better
Requires iOS15.0 — better15.6
Further details — not scored
Size160 MB238 MB
Age rating12+9+
DeveloperVenn Interactive, Inc.Stronger By Science Technologies LLC

Customer experience

Stupid Simple Macro Tracker

All ratings7,852 ratings
Positive90.9%
Neutral3.3%
Negative5.8%
Written reviews255 reviews
Positive65.1%
Neutral8.2%
Negative26.7%

MacroFactor

All ratings22,548 ratings
Positive96.3%
Neutral1.2%
Negative2.5%
Written reviews1,555 reviews
Positive70.7%
Neutral9.6%
Negative19.7%

User reviews

Stupid Simple Macro Tracker

From 7.9K App Store ratings

What we love

  • 💯 Excellent for tracking macros
  • 🚀 Extremely easy and simple to use
  • 👍 Helpful for weight loss and fitness goals
  • 🔍 Useful barcode scanning feature
  • 💰 Good value for one-time payment

Room to improve

  • 🐛 Bugs and glitches with recent updates
  • 🔒 Premium features locked behind paywall
  • 🔍 Limited food database, especially for international items
  • 🤔 Confusing interface and navigation for some users
  • 🔢 Inaccurate macro calculations at times

MacroFactor

From 23K App Store ratings

What we love

  • 🚀 Easy to use
  • 🔍 Detailed analytics and data
  • 🤖 Intelligent algorithm adjustments
  • 👍 Flexible and customizable
  • 💯 Comprehensive food database

Room to improve

  • 🔍 Limited food database for some regions
  • 🤔 Steep learning curve for some users
  • 💰 Subscription-based model
  • 🤖 Occasional inaccuracies in AI-generated entries
  • 🔀 Convoluted navigation in some areas

Bugs and requests

Stupid Simple Macro Tracker

Reported bugs

4 issues
  • App resets user data and progress
  • Syncing and connectivity issues
  • Scanning feature not working consistently
  • Macro calculations not matching nutrition labels

Requested features

5 requests
  • Add more robust recipe and meal planning features
  • Integrate with fitness tracking and Apple Health
  • Improve search functionality and food database
  • Allow more customization of macro goals and settings
  • Add support for tracking additional nutrients like fiber

MacroFactor

Reported bugs

2 issues
  • Disappearing food entries
  • Inconsistent syncing with Apple Health

Requested features

5 requests
  • Apple Watch integration
  • Micronutrient tracking
  • Ability to edit database entries
  • Improved barcode scanning for international users
  • Customizable dashboard and widgets

In-app purchases

13 purchases

Stupid Simple Macro Tracker

Subscriptions9
  • Premium Monthly3 Days trial$6.991 Month
  • Premium Monthly7 Days trial$6.991 Month
  • Premium w/ Nutrition Coach3 Days trial$34.991 Month
Show 6 more
  • Premium Yearly7 Days trial$34.991 Year
  • Annual Premium14 Days trial$34.991 Year
  • Premium w/ Nutrition Coach3 Days trial$39.991 Month
  • Premium w/ Nutrition Coach7 Days trial$89.993 Months
  • Premium w/ Nutrition Coach7 Days trial$99.993 Months
  • Premium w/ Nutrition Coach7 Days trial$399.991 Year
One-time4
  • Lifetime AI Upgrade$29.99
  • Lifetime Premium - On Sale!$49.99
  • Lifetime Premium$69.99
Show 1 more
  • Lifetime Premium with AI$99.99
11 purchases

MacroFactor

Subscriptions11
  • Monthly Subscription14 Days trial$9.991 Month
  • Monthly Subscription7 Days trial$11.991 Month
  • Monthly Subscription$11.991 Month
Show 8 more
  • Monthly Subscription14 Days trial$11.991 Month
  • Semiannual Subscription7 Days trial$47.996 Months
  • Semiannual Subscription14 Days trial$47.996 Months
  • Annual Subscription14 Days trial$59.991 Year
  • Annual Subscription7 Days trial$59.991 Year
  • Annual Subscription7 Days trial$71.991 Year
  • Annual Subscription14 Days trial$71.991 Year
  • Annual Subscription Bundle$89.991 Year

Questions

Is Stupid Simple Macro Tracker free?
Stupid Simple Macro Tracker is free to download, with in-app purchases available.
Is MacroFactor free?
MacroFactor is free to download, with in-app purchases available.
Which has better reviews, Stupid Simple Macro Tracker or MacroFactor?
MacroFactor is rated higher. Stupid Simple Macro Tracker averages 4.6 out of 5 from 7.9K ratings, while MacroFactor averages 4.8 from 23K ratings.
Do Stupid Simple Macro Tracker or MacroFactor have ads?
Stupid Simple Macro Tracker shows ads; MacroFactor does not.
Which is updated more often, Stupid Simple Macro Tracker or MacroFactor?
Stupid Simple Macro Tracker ships an update monthly, and MacroFactor every 8 days. Most recently, Stupid Simple Macro Tracker was updated on September 23, 2026 and MacroFactor on September 24, 2026.

Other comparisons