MacroFactor: Macro Tracker

MacroFactor: Macro Tracker

Calorie Counter, Food Tracking

24K ratings
1592 reviews
#12 in top-grossing Health & Fitness
💪 Health & Fitness
Free
In-App Purchases

Details

Released
September 15, 2021
Updated
November 5, 2026

Features

MacroFactor: Macro Tracker screenshot #1 for iPhone
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MacroFactor: Macro Tracker screenshot #10 for iPhone
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About

This nutrition app personalizes calorie and macro targets using adaptive algorithms and behavioral science. It offers advanced food logging, detailed breakdowns, and weight trend analysis to help users achieve sustainable diet goals.

✓Adaptive nutrition coach
✓Best-in-class expenditure estimate (TDEE)
✓Fastest macro tracker
✓Verified food database
✓Weight Trend visualization
✓Flexible plan modes
✓AI photo food logging
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What users say about MacroFactor

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+1

What's New in MacroFactor

5.8.11

November 5, 2026

* Food icons set has been expanded * Bug fixes and performance improvements

1

Subscriptions & In-App Purchases

Monthly Subscription

Provides full access, charged monthly.

$11.991 Month
7 Days trial
How to cancel MacroFactor subscription ⁉️

Charts

Top Grossing

The app has maintained its position at 12 recently.

Last updated on November 6, 2026.

Top Free

The app has maintained its position at 95 recently.

Last updated on November 6, 2026.

Events

Read more about Recipe Importer

Recipe Importer

Import recipe details and macros from web links.

Jul 24, 2025 — Aug 24, 2025

Read more about Favorite Foods

Favorite Foods

Save foods you love and log them in a tap.

Mar 12, 2025 — Apr 12, 2025

Read more about AI-Powered Food Logging

AI-Powered Food Logging

Log your meals by simply snapping a photo.

Mar 31, 2025 — Apr 30, 2025

User reviews

Very good for calorie and nutrient tracking

I wish there seemed to be more development going on for the high yearly price though.

Ok

I like the app but the food database (especially the scanning) is limited which was frustrating to me.

Disappointing Experience — Not Worth the Subscription Price

I’ve been using MacroFactor since March, and unfortunately, my experience has deteriorated to the point where I can no longer justify paying for it. I purchased an annual subscription expecting a reliable, well-designed nutrition-tracking app. Instead, I’ve spent far too much time correcting inaccurate information, manually entering foods, and questioning whether the numbers I’m being given can be trusted.

One of the biggest problems is barcode scanning and nutritional accuracy. For example, scanning a Premier Protein shake that contains 160 calories can return an entry showing 536 calories. That isn’t a minor discrepancy. It’s wildly inaccurate and defeats the entire purpose of scanning a product for convenient, reliable tracking. This isn’t an isolated concern, either. Too many entries are missing, and other entries contain nutritional information that is so far off that I have to correct it myself.

I understand that not every product will be in a database. I’ve never expected that. Manually adding an occasional missing item is reasonable. But when recognizable products return completely incorrect calorie counts, the burden shifts to the customer to verify and fix the app’s work. At that point, how much time and convenience is the app actually saving?

I contacted support and explained these issues. To their credit, the representative eventually acknowledged that incorrect user-submitted entries can make their way into the database and that improvements to data validation are needed. However, the suggested workaround was to disable Open Food Facts, potentially making it harder to find products in the first place. There was no immediate fix or clear timeline for meaningful improvements.

What concerns me most is that the response focused on explaining where the data comes from rather than resolving the experience customers are paying for. Whether the information originates with a manufacturer, a third-party database, or another user, MacroFactor is presenting it inside its app. Customers shouldn’t have to investigate every barcode result to determine whether it’s remotely accurate.

I’m not looking for perfection, and I’m certainly not expecting every food product ever made to be available. I am expecting basic reliability, accurate nutritional information, and a product that makes tracking easier rather than creating more work.

I can afford this subscription. That isn’t the issue. I’m an experienced consumer who can choose where to spend my money, and I expect value for it. I’m perfectly willing to pay for software that delivers on its promises, but I’m not willing to keep paying for an app that requires this much manual intervention while the solution remains a vague promise of future improvements.

I’ve been using MacroFactor since March, so this isn’t a snap judgment after a day or two. I’ve given it a fair chance, raised my concerns directly with support, and explained specific examples of what isn’t working. I appreciate that improvements may be planned, but customers are paying for the product as it exists today, not for what it might become eventually.

Ultimately, I regret spending the money on the annual subscription. The inaccurate food data, unreliable barcode results, and lack of an immediate resolution have undermined my confidence in the app. Unless the accuracy improves substantially, I will not be renewing.

MacroFactor may work well for some people, but based on my experience, I cannot recommend paying for a product that leaves so much of the actual work—and responsibility for accuracy—to the customer. I hope the company takes this feedback seriously, because customer loyalty is earned through a reliable product, not just explanations of why it falls short.
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Unsafe Calorie Goals & Inaccurate Expenditure

The weight trend is far too slow to react to aggressive cuts and substantial bulks and will cause your expenditure to be wildly inaccurate. Strongly recommend a manual diet program rather than MacroFactor’s.

I tried to do a bulk and an aggressive cut using MacroFactor’s program and it failed. My bulk goal was 1.1lb per week, I followed the program strictly and I gained 2.6lb per week. The weight trend was so slow to react so it kept telling me to eat more calories than I should have for the bulk. Same with a cut I did later on which led to dangerous recommendations. I was cutting ~2lb per week and MacroFactor kept telling me to eat less down to 1500cal for a 15%bf 190lb male. I ultimately had to stop following the recommendation towards the end and followed a coach for my calorie count at 1700 and I ended up losing 2.4lb per week (higher than 2 because of how little I ate on MF diet). This weight trend needs to have other algorithm options that adjust more rapidly - forcing everyone one the app to follow very mellow cuts and bulks can be unsafe.

Additional issues:
- No web-based log exports, only by phone which is inconvenient
- Few updates compared to other health and fitness apps (a good active team to look at is Hevy)
- Poor ai macro analysis, using the same description to other AI’s like ChatGPT got far more accurate macros once I tallied them up manually
- Large amount of products have inaccurate macro counts (some have inaccurate serving size or per/g macros, a very common one is that the serving is automatically 100g or 240g for fluids when that is inaccurate) or names and there’s no way to report or adjust them
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Amazing app

I’ve used this app for the past year and I’ve lost over 80 pounds it makes it quite easy

Developer apps

User experience

🐞

Reported Bugs

2 issues

Disappearing food entries

Bug

Inconsistent syncing with Apple Health

Bug
✨

Requested Features

5 requests

Apple Watch integration

Feature

Micronutrient tracking

Feature

Ability to edit database entries

Feature

Improved barcode scanning for international users

Feature

Customizable dashboard and widgets

Feature

FAQ

How does MacroFactor set my calorie target?

MacroFactor estimates your energy expenditure from your food logs and weight trend. It then adjusts your calorie and macro targets at each weekly check-in to ensure your plan remains effective and prevents plateaus.

What if I go over my targets or skip logging in MacroFactor?

The algorithm is adherence-neutral, meaning going over targets or skipping logging does not break the process. Your weekly check-in and calorie adjustment will still function correctly without warnings.

Can I set my own macros instead of following the MacroFactor coach?

Yes, you can choose Manual mode in MacroFactor to set your own macros. This allows you to define different macro targets for different days, offering flexibility to suit your specific needs.

How can I log food quickly with MacroFactor?

MacroFactor offers several fast logging methods, including snapping a photo with AI food logging, describing your meal, using speech-to-text, or scanning a barcode or nutrition label.

Does MacroFactor have ads?

No, MacroFactor does not contain advertisements. It offers a premium experience focused on nutrition tracking and coaching without interruptions from ads.

What are the subscription options for MacroFactor?

MacroFactor offers monthly and semiannual subscription plans. Some plans include free trial periods of 7 or 14 days, allowing you to experience the premium features before committing.

How accurate is MacroFactor's food database?

MacroFactor's food database contains over 1.36 million verified entries, ensuring you can trust the calorie and macro information of the food you log. This comprehensive database supports accurate tracking.

What devices is MacroFactor compatible with?

MacroFactor is available on Apple Watch, iPhone, iPad, and iPod. This broad compatibility allows you to track your nutrition across multiple Apple devices.