MacroFactor - Macro Tracker

MacroFactor - Macro Tracker

Calorie Counter & Food Log

20K ratings
1507 reviews
#9 in top-grossing Health & Fitness
💪 Health & Fitness
Free
In-App Purchases

Details

  • Released
  • Updated

Features

MacroFactor - Macro Tracker screenshot #1 for iPhone
MacroFactor - Macro Tracker screenshot #2 for iPhone
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MacroFactor - Macro Tracker screenshot #9 for iPhone
MacroFactor - Macro Tracker screenshot #10 for iPhone
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About

This app uses a dynamic algorithm to adapt your calorie and macro targets based on your metabolism and progress. It offers tools for quick food logging, a verified database, and personalized coaching to help you achieve sustainable diet goals without stress or rigidity.

Dynamic metabolism adaptation
Personalized macro and calorie targets
Verified food database
Barcode scanner
Weekly coaching check-ins
Micronutrient tracking
Weight trend insights
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What users say

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What's New in MacroFactor

5.8.3

July 13, 2026

* New AI custom food creation and label scanning * Bug fixes and performance improvements

Subscription plans

Monthly Subscription

Provides full access, charged monthly.

$11.991 Month
7 Days trial
How to cancel MacroFactor subscription ⁉️

Charts

Top Grossing

This app rose +1 position in Health & Fitness chart.

Last updated on August 17, 2026.

Top Free

The app has maintained its position at 49 recently.

Last updated on August 17, 2026.

Top Grossing

📉 178-13

Global

This app dropped -13 positions in Global chart.

Last updated on August 17, 2026.

Events

Read more about Recipe Importer

Recipe Importer

Import recipe details and macros from web links.

Jul 24, 2025 Aug 24, 2025

Read more about Favorite Foods

Favorite Foods

Save foods you love and log them in a tap.

Mar 12, 2025 Apr 12, 2025

Read more about AI-Powered Food Logging

AI-Powered Food Logging

Log your meals by simply snapping a photo.

Mar 31, 2025 Apr 30, 2025

User reviews

Wish I could share a plate

Both my wife and I decided to use the app and love it. The hourly tracking is great and the weekly check-in is genius. It’s nice to know that the calories/nutrients allotted is based off your daily weigh-in’s and the composition of what you eat the previous week.

I only wish I could share a plate with my wife and not just recipes as we often have the same meals. Currently we both have to search for every individual ingredients which can be a little frustrating and time consuming. Hopefully this is a feature that can be added in the near future.
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Too easy

This is my latest of many attempts to track my food and TDEE to lose weight. It is so much easier and quicker to log that I feel for the first time that it’s sustainable in the long term. Great job on this app and excellent UX.

easy to use

Ever since embarking on my weight loss journey, I keep coming back to MacroFactor. The AI photo feature is the best!

Confusing

Seems like it’s way more complicated than it needs to be. I understand that you’re trying to par every single unit, but it doesn’t make it easy from the user perspective. I am not gonna stick with it. It seems un intuitive.

Why are calories set so low

Not sure about this app for woman. It sets calories obscenely low and doesn’t seem capable of accounting for hormonal fluctuations. I guess this is only good for men because if you’re a woman it’ll just keep reducing your target calories every week. Pretty dangerous if you’re not smart enough to know not to accept its calorie targets. Doesn’t really have much utility beyond calorie counting and there are tonnes of other (free) ways to do that.
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Developer apps

User experience

🐞

Reported Bugs

2 issues

Disappearing food entries

Bug

Inconsistent syncing with Apple Health

Bug

Requested Features

5 requests

Apple Watch integration

Feature

Micronutrient tracking

Feature

Ability to edit database entries

Feature

Improved barcode scanning for international users

Feature

Customizable dashboard and widgets

Feature

FAQ

What does MacroFactor do?

MacroFactor is a macro and calorie tracking app that uses a dynamic algorithm to personalize your nutrition targets. It adapts to your metabolism and progress, providing weekly coaching adjustments to help you achieve sustainable diet goals without stress.

What are the key features of MacroFactor?

Key features include a science-backed macro plan, a dynamic nutrition coach algorithm that adapts to your metabolism, a fast macro tracker with barcode scanning and custom foods, a verified food database for accuracy, and detailed breakdowns of macros and micronutrients.

How much does MacroFactor cost?

The app offers a 7-day trial of its premium, ad-free features. After the trial, it operates on a freemium model, with in-app purchases available for continued access to its advanced coaching and tracking tools.

Is MacroFactor available on different devices?

While the description doesn't explicitly state compatibility, most health and fitness apps of this nature are available on both iOS and Android platforms. Users can typically find it on the Apple App Store and Google Play Store.

How does MacroFactor help users reach their diet goals?

It helps users by providing personalized macro and calorie targets that adapt to their changing metabolism, preventing plateaus. The app's non-judgmental approach encourages adherence by not penalizing deviations from targets, focusing instead on empowering users with guidance for sustainable results.