Very good for calorie and nutrient tracking
I wish there seemed to be more development going on for the high yearly price though.
Ok
I like the app but the food database (especially the scanning) is limited which was frustrating to me.
Disappointing Experience — Not Worth the Subscription Price
I’ve been using MacroFactor since March, and unfortunately, my experience has deteriorated to the point where I can no longer justify paying for it. I purchased an annual subscription expecting a reliable, well-designed nutrition-tracking app. Instead, I’ve spent far too much time correcting inaccurate information, manually entering foods, and questioning whether the numbers I’m being given can be trusted.
One of the biggest problems is barcode scanning and nutritional accuracy. For example, scanning a Premier Protein shake that contains 160 calories can return an entry showing 536 calories. That isn’t a minor discrepancy. It’s wildly inaccurate and defeats the entire purpose of scanning a product for convenient, reliable tracking. This isn’t an isolated concern, either. Too many entries are missing, and other entries contain nutritional information that is so far off that I have to correct it myself.
I understand that not every product will be in a database. I’ve never expected that. Manually adding an occasional missing item is reasonable. But when recognizable products return completely incorrect calorie counts, the burden shifts to the customer to verify and fix the app’s work. At that point, how much time and convenience is the app actually saving?
I contacted support and explained these issues. To their credit, the representative eventually acknowledged that incorrect user-submitted entries can make their way into the database and that improvements to data validation are needed. However, the suggested workaround was to disable Open Food Facts, potentially making it harder to find products in the first place. There was no immediate fix or clear timeline for meaningful improvements.
What concerns me most is that the response focused on explaining where the data comes from rather than resolving the experience customers are paying for. Whether the information originates with a manufacturer, a third-party database, or another user, MacroFactor is presenting it inside its app. Customers shouldn’t have to investigate every barcode result to determine whether it’s remotely accurate.
I’m not looking for perfection, and I’m certainly not expecting every food product ever made to be available. I am expecting basic reliability, accurate nutritional information, and a product that makes tracking easier rather than creating more work.
I can afford this subscription. That isn’t the issue. I’m an experienced consumer who can choose where to spend my money, and I expect value for it. I’m perfectly willing to pay for software that delivers on its promises, but I’m not willing to keep paying for an app that requires this much manual intervention while the solution remains a vague promise of future improvements.
I’ve been using MacroFactor since March, so this isn’t a snap judgment after a day or two. I’ve given it a fair chance, raised my concerns directly with support, and explained specific examples of what isn’t working. I appreciate that improvements may be planned, but customers are paying for the product as it exists today, not for what it might become eventually.
Ultimately, I regret spending the money on the annual subscription. The inaccurate food data, unreliable barcode results, and lack of an immediate resolution have undermined my confidence in the app. Unless the accuracy improves substantially, I will not be renewing.
MacroFactor may work well for some people, but based on my experience, I cannot recommend paying for a product that leaves so much of the actual work—and responsibility for accuracy—to the customer. I hope the company takes this feedback seriously, because customer loyalty is earned through a reliable product, not just explanations of why it falls short.
One of the biggest problems is barcode scanning and nutritional accuracy. For example, scanning a Premier Protein shake that contains 160 calories can return an entry showing 536 calories. That isn’t a minor discrepancy. It’s wildly inaccurate and defeats the entire purpose of scanning a product for convenient, reliable tracking. This isn’t an isolated concern, either. Too many entries are missing, and other entries contain nutritional information that is so far off that I have to correct it myself.
I understand that not every product will be in a database. I’ve never expected that. Manually adding an occasional missing item is reasonable. But when recognizable products return completely incorrect calorie counts, the burden shifts to the customer to verify and fix the app’s work. At that point, how much time and convenience is the app actually saving?
I contacted support and explained these issues. To their credit, the representative eventually acknowledged that incorrect user-submitted entries can make their way into the database and that improvements to data validation are needed. However, the suggested workaround was to disable Open Food Facts, potentially making it harder to find products in the first place. There was no immediate fix or clear timeline for meaningful improvements.
What concerns me most is that the response focused on explaining where the data comes from rather than resolving the experience customers are paying for. Whether the information originates with a manufacturer, a third-party database, or another user, MacroFactor is presenting it inside its app. Customers shouldn’t have to investigate every barcode result to determine whether it’s remotely accurate.
I’m not looking for perfection, and I’m certainly not expecting every food product ever made to be available. I am expecting basic reliability, accurate nutritional information, and a product that makes tracking easier rather than creating more work.
I can afford this subscription. That isn’t the issue. I’m an experienced consumer who can choose where to spend my money, and I expect value for it. I’m perfectly willing to pay for software that delivers on its promises, but I’m not willing to keep paying for an app that requires this much manual intervention while the solution remains a vague promise of future improvements.
I’ve been using MacroFactor since March, so this isn’t a snap judgment after a day or two. I’ve given it a fair chance, raised my concerns directly with support, and explained specific examples of what isn’t working. I appreciate that improvements may be planned, but customers are paying for the product as it exists today, not for what it might become eventually.
Ultimately, I regret spending the money on the annual subscription. The inaccurate food data, unreliable barcode results, and lack of an immediate resolution have undermined my confidence in the app. Unless the accuracy improves substantially, I will not be renewing.
MacroFactor may work well for some people, but based on my experience, I cannot recommend paying for a product that leaves so much of the actual work—and responsibility for accuracy—to the customer. I hope the company takes this feedback seriously, because customer loyalty is earned through a reliable product, not just explanations of why it falls short.
Show more
Unsafe Calorie Goals & Inaccurate Expenditure
The weight trend is far too slow to react to aggressive cuts and substantial bulks and will cause your expenditure to be wildly inaccurate. Strongly recommend a manual diet program rather than MacroFactor’s.
I tried to do a bulk and an aggressive cut using MacroFactor’s program and it failed. My bulk goal was 1.1lb per week, I followed the program strictly and I gained 2.6lb per week. The weight trend was so slow to react so it kept telling me to eat more calories than I should have for the bulk. Same with a cut I did later on which led to dangerous recommendations. I was cutting ~2lb per week and MacroFactor kept telling me to eat less down to 1500cal for a 15%bf 190lb male. I ultimately had to stop following the recommendation towards the end and followed a coach for my calorie count at 1700 and I ended up losing 2.4lb per week (higher than 2 because of how little I ate on MF diet). This weight trend needs to have other algorithm options that adjust more rapidly - forcing everyone one the app to follow very mellow cuts and bulks can be unsafe.
Additional issues:
- No web-based log exports, only by phone which is inconvenient
- Few updates compared to other health and fitness apps (a good active team to look at is Hevy)
- Poor ai macro analysis, using the same description to other AI’s like ChatGPT got far more accurate macros once I tallied them up manually
- Large amount of products have inaccurate macro counts (some have inaccurate serving size or per/g macros, a very common one is that the serving is automatically 100g or 240g for fluids when that is inaccurate) or names and there’s no way to report or adjust them
I tried to do a bulk and an aggressive cut using MacroFactor’s program and it failed. My bulk goal was 1.1lb per week, I followed the program strictly and I gained 2.6lb per week. The weight trend was so slow to react so it kept telling me to eat more calories than I should have for the bulk. Same with a cut I did later on which led to dangerous recommendations. I was cutting ~2lb per week and MacroFactor kept telling me to eat less down to 1500cal for a 15%bf 190lb male. I ultimately had to stop following the recommendation towards the end and followed a coach for my calorie count at 1700 and I ended up losing 2.4lb per week (higher than 2 because of how little I ate on MF diet). This weight trend needs to have other algorithm options that adjust more rapidly - forcing everyone one the app to follow very mellow cuts and bulks can be unsafe.
Additional issues:
- No web-based log exports, only by phone which is inconvenient
- Few updates compared to other health and fitness apps (a good active team to look at is Hevy)
- Poor ai macro analysis, using the same description to other AI’s like ChatGPT got far more accurate macros once I tallied them up manually
- Large amount of products have inaccurate macro counts (some have inaccurate serving size or per/g macros, a very common one is that the serving is automatically 100g or 240g for fluids when that is inaccurate) or names and there’s no way to report or adjust them
Show more
Amazing app
I’ve used this app for the past year and I’ve lost over 80 pounds it makes it quite easy
Needs work and recommendations
The app is great but needs to be worked on . Especially with the food program it should recommend you what foods to eat by category not by percentage
Diamond in the rough
After using hundreds of apps over decades, I can’t tell you how impressed I am with MacroFactor. The quality of information, the attention to detail, the usability…chefs’ kiss. There are very few times when you come across an app that you’ve really enjoyed using, and this is one of them. Don’t even get me started on their workout app. Truely impressive work here.
Show more
Annoying Subscription Reminders
The app is great at calculating macros for you and works well in general. The most annoying thing is that almost 3!out of 5 times I open it to log throughout the day, it’ll prompt me to subscribe even though I’m already subscribed. So, I have to make a selection all over again and then it lets me in after it confirms I’m already subscribed in the way I selected. This makes me wonder if they’re hoping you’ll change your mind and subscribe to an annual or other payment option when prompted or hope you forget. Doesn’t make sense and is just a nuisance. I’ve never had this happen on any other app.
Show more
I really love this
I’ve used my fitness pal so many times, but this is just so much easier. A few days in and I don’t hate it. The AI feature is JUST enough to help but the barcode features are top notch. 10/10 recommend. Happy to use this on this journey
Would 100% recommend
Very convenient app to use to track daily intake.
Fiber Forward Please
Fantastic app! Highly recommend. Only problem is that carbs are prioritized on the main top screen. I would much rather see my remaining fiber than carbs. I know I can scroll down and see it, but since fiber is enormously important, and we should all be making sure we are getting enough, wouldn’t it be better to put it in the the primary spot? At least let us choose which we want on the dashboard - carbs or fiber.
Show more
Image capture/upload feature does not work
The MF app does not work. The image capture/upload feature to create recipes always fails the upload. This is a significant feature that doesn’t work and leaves the user forced to type in every single ingredient. What a bummer
Beneficial
I’ve used several apps and believe this is the best one I’ve ever used
Great accuracy for UK users, although the AI feature could be more flexible.
Having switched from CalAI a few days ago, I’m already seeing the benefits of this app, primarily down to its impressive accuracy. As a UK user, I was pleasantly surprised that every single barcode I’ve scanned so far has returned the correct item. It is also very straightforward to adjust food weights to track exactly what you are consuming.
The only downside compared to CalAI is the AI photo feature; it doesn't allow you to easily adjust or edit the logged items from a picture. If you want fast results without weighing your food, CalAI might suit you better. However, accurate data is far more important for long-term progress, and this app delivers that—you just have to be willing to weigh your meals.
The only downside compared to CalAI is the AI photo feature; it doesn't allow you to easily adjust or edit the logged items from a picture. If you want fast results without weighing your food, CalAI might suit you better. However, accurate data is far more important for long-term progress, and this app delivers that—you just have to be willing to weigh your meals.
Show more
Pretty good
Im pretty skeptical of calorie counting apps but this one generally seems to be good and it easy to use however when you scan something the calories are off a bit sometimes and it makes you put in a weird number for a full serving like “1.32” and this is probably just a me issues but I’ve been bulking with this for about a month now and honestly my weight is just maintaining as I still tires to figure out my calories. Im putting everything on the app and being as honest and accurate as I can be while weighting myself multiple times a week. Besides those two issues I found this is actually a really good app for your goals plus I love Jeff Nippard
Show more
Life Changing!
This calorie counting app has truly changed my life. I’m in my 40s and have never been in better shape and I can’t even explain how much this app has helped. If you’re on the fence please try it, you won’t regret it!
needy
too many feedback requests. tools shouldn’t be getting in the way of the user.
theyll remove your data
as u discontinue pay the will remove all your data, just be aware if u have issues with health and remember that they do not care about you. absolutely do not recommend. there’s not even any similar apps that do the same. regret paying to them 100%
Cooking
I cook a lot from scratch using fresh ingredients and until you build up recipes in the database it takes effort . Far easier if you standardise meals for tracking
Subscription Required
The app is pretty decent for tracking calories. I don’t necessarily need all of the features (such as the AI or coaching) since I calculate using common caloric formulas, these should honestly be premium features. Basic scanning and tracking should either be a base membership or a lower monthly payment in comparison since I feel like I’m throwing money for an unnecessary feature. I will be switching to another app just to solely track my calories. It is unfortunate that once you unsubscribe you can’t even see your previous documentation with your own account.
Show more
