Carbon vs MacroFactor

The macro tracker that coaches you. Carbon Diet Coach is a nutrition coach and calorie tracker in one. Log your food, weigh in, and check in once a week. Carbon reviews your weight trend and what you logged, decides whether your targets should change, and explains every decision. Carbon pioneered adaptive macro coaching, and thousands of members use it to lose fat, build muscle, maintain, and reverse diet. HOW WEEKLY COACHING WORKS • Answer a few questions about your goal, body, and preferences • Get personalized calorie, protein, carb, and fat targets • Log your food and weigh in, or sync your weight from Apple Health • Check in weekly. Carbon looks at your multi-week weight trend and what you actually logged, then adjusts your macros or holds them steady • Read a clear check-in report, so you're never left wondering why Carbon did or didn't make a change • Pick your check-in day, or check in early when your schedule changes PROTEIN BUILT AROUND YOU Your protein target is based on your lean body mass, with an optimal range for your goal and diet style. Research links higher protein intake during fat loss to keeping more lean mass, so Carbon keeps protein front and center all week. FLEXIBLE CALORIE PLANNER The Calorie Planner works like a weekly calorie budget. Give yourself more calories for weekends, dinners out, and events, and fewer on quieter days, while your week stays on target. • Finished days reflect what you actually tracked, and the rest of your week rebalances around them • Hold protein keeps your protein target steady while daily calories shift • Adjust calories, protein, carbs, and fat for any upcoming day, or reset a day to your weekly defaults COACHING WITH GUARDRAILS When progress stalls, Carbon makes small changes instead of big cuts, keeps your rate of loss in check, and sets a calorie floor for you. If you reach it, Carbon recommends a switch to maintenance or a reverse diet. If your week wasn't fully tracked, Carbon won't react to incomplete data. SMART LOGGING Smart Logger: snap a photo of your meal or describe it, and Carbon matches each food to an entry in our verified food database. You review the matches, confirm your servings, and log the whole plate at once. Smart Suggestions: foods you log often are pre-filled in your diary. Tap to confirm or skip. Remaining Macros: see what's left for the day and preview how a food fits before you log it. Serving Amount Solver: enter the macros you have left and Carbon finds the serving that fits. Plus a barcode scanner, nutrition label scanner, quick add, copy meals, favorites, and custom foods and recipes. GOALS AND DIET STYLES Fat loss, muscle gain, weight maintenance, and reverse dieting. Choose Balanced, Low Carb, Low Fat, Keto, Plant-Based, or High Protein then fine-tune each macro within recommended ranges. PROGRESS YOU CAN SEE Charts for weight, body fat, lean body mass, calories, macros, and estimated metabolic rate, plus a check-in history showing every adjustment and why. ALREADY HAVE YOUR OWN TARGETS? Use Carbon as a macro, protein, and nutrition tracker, calorie counter, and food log. SUPPORT FROM REAL PEOPLE Questions go to Carbon's support team, and members share tips in our private community. BUILT ON EVIDENCE Created by Dr. Layne Norton (PhD, Nutritional Sciences) and Keith Kraker, RD. SUBSCRIPTIONS Monthly, 6-month, and yearly plans. Every plan includes full access to all features. Your subscription renews automatically unless auto-renew is turned off at least 24 hours before the end of the current period. You can manage or cancel your subscription in your Apple Account settings. Payment is charged to your Apple Account when you confirm your purchase. Food database powered by FatSecret: https://fatsecret.com Terms and Conditions: https://joincarbon.com/terms-and-conditions/ Privacy Policy: https://joincarbon.com/privacy-policy/

MacroFactor is a macro tracker, calorie counter, and nutrition coach app that helps you reach your diet goals to lose weight, gain muscle, or maintain with empowering, sustainable results, by combining innovative coaching algorithms with proven nutrition and behavioral science. KEY CAPABILITIES • Adaptive nutrition coach: smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would, and weekly check-ins keep you on track • Best-in-class expenditure estimate (TDEE): calculates how many calories you actually burn from your own logs and weight data, so your plan fits your body instead of a generic formula • Fastest macro tracker on the market: log food by AI photo, meal description, speech-to-text, barcode scanner, or nutrition label scanner, so logging takes seconds • Verified food database: more than 1.36 million entries, so you can trust the calorie and macro information of the food you log • Food and meal tracker: covers macros and micronutrients with detailed breakdowns for every meal and day, so you see exactly what you eat • Weight Trend: cuts through the noise of daily weight fluctuations, so you see your real progress • Flexible plans: choose Coached, Collaborative, or Manual mode with balanced, low-carb, keto, or carb-focused diets and different macros on different days, so your plan fits your health and fitness goal • Extra tools in one app: period tracker, habit tracker, data insights and visualization, integrations, and dark mode. HOW IT WORKS 1. Set your goal (lose, maintain, or gain) and choose your rate of weight change to set your calorie deficit or surplus. 2. Log your meals in the food log and weigh in with the weight tracker as usual. 3. Each week, MacroFactor compares your calorie and macro intake with your weight trend to calculate your true energy expenditure (TDEE) and detect changes in your metabolism. 4. It then adjusts your calorie, protein, and macro targets for the week ahead, so your diet plan keeps working and you avoid a plateau. FAQ • How does MacroFactor set my calorie target? It estimates your energy expenditure from your food logs and weight trend, then adjusts your targets at each weekly check-in. • What if I go over my targets or skip logging? Nothing breaks. The algorithm is adherence neutral, so your check-in and calorie adjustment still work, with no warnings or red numbers. • Can I set my own macros instead of following the coach? Yes. Choose Manual mode, and set different macros for different days. • How can I log food quickly? Snap a photo with AI food logging, describe your meal, speak it, or scan a barcode or nutrition label. NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium macro tracker app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) MacroFactor has a free trial, but does not offer a free subscription tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase. Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/ MacroFactor is a macro counter, calorie tracker, and AI food tracker with a nutrition coach that adapts your calorie and macro targets every week, helping you lose weight, maintain, or build muscle without stress.