Comparison

Universe Website Builder vs Milkshake

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Universe Website Builder

Build a professional website or online store quickly and easily with a drag-and-drop interface. Publish to a custom domain and accept payments in minutes. Includes tools for design, commerce, audience management, and AI-powered content creation.

Highlights
  • Drag-and-drop Grid Editor
  • 100+ customizable templates
  • Integrated e-commerce tools
  • AI copy and image generation
  • Audience management and email marketing
  • Custom domain publishing
Features
Read full description

Universe is the fastest and easiest way to build a custom website for you, your brand, or business with everything you need built in. In minutes publish a custom domain and accept your first sale on your own website. Design your own professional website with no code in minutes from your iPhone, iPad, or Mac. Our Grid Editor is a drag and drop playground with unlimited customization for every page of your website. Whether you want an online store, portfolio, personal website, link in bio, blog, or digital journal the Grid Editor is easy to learn. There are blocks every everything you want on your website including images, videos, payments, galleries, downloads, mailing lists, and more. Set up shop and start taking payments instantly with built in commerce tools. Universe integrates with Stripe or Paypal allowing you to sell products, digital downloads, or services directly. Track orders, print shipping labels, manage inventory, and more. We believe everyone should create their mark on the internet. You can make a website! SITE DESIGN Universe is like a web designer in your pocket. You can design a polished and professional website, a tribute to 1996 GeoCities, or anything in between. - Start from over 100+ professionally designed templates that are fully customizable or start from a blank canvas. - Drag and drop content to create original compositions using the Grid Editor - Built in Blocks for everything you need. Text, images, streaming Video, galleries, payments, downloads, mailing lists, and more - Edit your website anywhere. Works on iPhone, iPad, Mac, and Safari. - Use AI to write copy or generate original images for your website. COMMERCE Everything you need to start a store on your website is included. Selling on the internet has never been easier. - Sell products and services or collect donations and tips - Quickly + easily manage orders, inventory, and sell on-the-go - Set custom shipping rates or boost sales with free shipping - Print shipping labels directly from your order list - Sell downloadable content like exclusive streams, recipes, patterns, and PDFs - Collect international payments with PayPal - Accept Apple Pay directly on your website - Create discount codes to increase sales - Automatic fraud protection is built into every Universe website AUDIENCE Websites are the best way to communicate with your audience on your own terms. Universe includes everything you need to grow and manage your audience. - See how many views your pages get or how many email subscribers your collect. - Send custom emails and newsletters to your mailing list. - Custom email forwarding address for your domain. - Connect to Google Workspace, Fastmail, or any third party email provider. - Connect to Simple Analytics for more data without cookies. - Connect to Google Analytics for advanced analytics WEB HOSTING You do not need to be a web master to own a website. Universe automatically publishes your website securely and keeps it online with industry best practices. - Build name recognition with a custom domain for your website - Automatically appear in search engines with built in SEO - Ready to scale to millions of visitors. - Secure by default. Every site includes a TLS certificate to encrypt your data. - Includes protection from scripts, service attacks, and bot spam. - Connect your third party domain. - Works on all modern browsers so you can focus on your design. For inspiration on your next online store, link in bio, portfolio, landing page, restaurant menu, appointment sign up, service business, fundraiser site, resume, personal bio, creative showcase, about me, digital zine, fan page, newsletter signup, blog, podcast, community resource, tribute, event, course preview, digital business card, teaser page, wedding, band page, author spotlight, fitness guide, nonprofit, startup, museum exhibit, fashion directory, or publix tendies sale tracker site check out https://explore.univer.se https://univer.se/legal/terms

About

Milkshake

Easily create and update a mobile-first website in minutes using your phone. Choose from customizable card-based pages, add various content, and personalize your look. Publish for free and share your link across social media to connect with your audience.

Highlights
  • Card-based website pages
  • Add text, images, videos, links
  • Customizable designs and branding
  • Publish online for free
  • Link in bio integration
  • Website analytics (Insights)
Features
Read full description

Make instantly! Milkshake websites are super easy to make and update anytime. No desktops, design or website building skills needed. All you need is your iPhone or iPad and the Milkshake app. 1. Pick a card Cards are the pages of your Milkshake website. You can swipe between each card like an Instagram Story. Each card has unique features for what you want to say, sell or share. 2. Add your content Personalize each card with your text, images, GIFs, YouTube videos, blog posts, podcast episodes, contact details, promotions, links and more! 3. Shake up your look ‘Shake it up’ to choose the best look for your card. Customize looks with brand colors, fonts, logos and images. All look designs are beautiful, professional and mobile responsive. 4. Publish and share Once you’ve made your Milkshake website, publish it online for FREE. Then add your ‘link in bio’ to all social profiles, including: Instagram, TikTok and Snapchat. Plus anywhere else you want to connect your followers to your shiny new Milkshake website - easy! Whether you're a beginner or a website pro, you can have your Milkshake website online in minutes! Create your online brand and grow your business on the go with the Milkshake website builder. Love stats? Keep an eye on the performance of your Milkshake website with Insights. Track the analytics of card views, link clicks, traffic sources, top countries and new vs returning visitors in real-time to optimize your Milkshake website - for free! A Milkshake website can be your only website or the connection to your existing website. It’s the easiest way for your followers to access all you offer from your ‘link in bio’. Use a Milkshake website to... - Introduce yourself and what makes you amazing - Share your services, products, passion projects, promotions, testimonials & social profiles - Keep followers up to date on your latest blog posts, podcast episodes, ebooks & resources - Promote your YouTube videos and channel to turn your followers into subscribers - Recommend your top picks, fave buys, must-dos & must-haves - Highlight your latest and greatest work - Receive new bookings and clients - Launch your new business venture + more coming your way! With a subscription you can… - Connect your custom domain to your Milkshake site - Add a Contact Form to your site to let your followers get in touch - Add a mailing list to your website to collect emails - Integrate your mailing list with Google Sheets or Mailchimp - Temporarily hide a Card from your website while you perfect your drafts - Unlock a year's worth of Insights data - Boost the visibility of your website to search engines with SEO Tools - Customize your website preview for social sharing - Create and track marketing campaigns with our campaign builder - Add a Meta pixel and run ad campaigns - Remove the Milkshake branding from your website Share a Milkshake website on... - Social networks, including: Instagram, TikTok, Snapchat, Facebook, YouTube, Pinterest, Twitter, LinkedIn, Twitch, Tumblr, WhatsApp, Threads, Discord, Linktree and WeChat - Business Cards, Email Signatures, Brochures, Posters, Online Profiles and Listings - Portfolio Sites, Resumes and Media Kits + anywhere your followers and customers want to learn more about you! Time to show the world what you’re made of. Aaaand go! Privacy Policy: https://milkshake.app/privacy Terms and Conditions: https://milkshake.app/terms

Screenshots

Universe Website Builder4 screens
Milkshake4 screens

Verdict

The call

The clearest difference is ads: Milkshake at none against Universe Website Builder's shown. Milkshake also leads on review sentiment (90% vs 55%) and rating (4.9 vs 4.5). On price, ratings volume, update cadence and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Universe Website Builder sells 9 in-app purchases, starting at $2.99 per month and Milkshake sells 5 in-app purchases, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Milkshake holds the better App Store score, 4.9 against 4.5. Both are backed by a comparable volume of ratings — 9.8K and 15K respectively. Written reviews point the same way: 55% of Universe Website Builder's written reviews are positive against 90% of Milkshake's.

UpkeepUpdate frequency

Universe Website Builder ships an update every 10 days, Milkshake every 3 weeks. The most recent releases landed on September 23, 2026 and September 24, 2026 respectively.

Scorecard3 real differences · 7 level
Universe Website Builder versus Milkshake: the parameters behind the verdict, then further details
ParameterUniverse Website BuilderMilkshake
PriceFreeFree
Rating4.5 (9.8K ratings)4.9 (15K ratings) — better
Positive reviews54.8% of reviews89.5% of reviews — better
Number of ratings9.8K15K — better
Update frequencyEvery 10 days — betterEvery 3 weeks
AdsYesNo — better
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPad, Mac — betteriPhone, iPad
Requires iOS16.0 — better16.4
Further details — not scored
Size291 MB106 MB
Age rating4++12
DeveloperUniverse Exploration CompanyCodelbee

Customer experience

Universe Website Builder

All ratings9,811 ratings
Positive87.9%
Neutral3.9%
Negative8.2%
Written reviews737 reviews
Positive54.8%
Neutral9.5%
Negative35.7%

Milkshake

All ratings14,727 ratings
Positive97.7%
Neutral1.1%
Negative1.2%
Written reviews611 reviews
Positive89.5%
Neutral3.8%
Negative6.7%

User reviews

Universe Website Builder

From 9.8K App Store ratings

What we love

  • 🚀 Easy to use
  • 🚀 Intuitive interface
  • 🚀 Convenient mobile-first design
  • 👍 Affordable pricing
  • 👍 Responsive customer support

Room to improve

  • 🐛 Frequent crashes and bugs
  • 🔒 Concerns over domain ownership
  • 💰 Expensive pro features
  • 🔒 Limited customization options
  • 🔒 Restricted free version

Milkshake

From 15K App Store ratings

What we love

  • 😌 Easy to use
  • 👌 Customizable
  • 🥴 Aesthetic
  • 🚀 Fast to build
  • 💗 Recommended

Room to improve

  • 🤔 Limited customization
  • 🤔 No desktop version
  • 🤔 Trouble logging in
  • 🤔 Slow and buggy
  • 🤔 Issues with publishing/updating

Bugs and requests

Universe Website Builder

Reported bugs

4 issues
  • Inability to save progress
  • Glitches with image/video embedding
  • Inconsistent performance across devices
  • Issues with domain registration and transfer

Requested features

5 requests
  • Improved desktop responsiveness
  • More design flexibility
  • Ability to use own domain
  • Expanded e-commerce features
  • Better analytics and reporting

Milkshake

Reported bugs

3 issues
  • Login screen freezes
  • Issues with image uploads
  • Inconsistent performance/reliability

Requested features

5 requests
  • Add blog/article feature
  • Allow more customization options
  • Provide desktop version
  • Enable switching between multiple accounts
  • Add e-commerce/product selling functionality

In-app purchases

9 purchases

Universe Website Builder

Subscriptions9
  • .COM Domain$2.991 Month
  • Universe Pro for 1 Site$5.991 Month
  • Universe Pro for 1 Site7 Days trial$9.991 Month
Show 6 more
  • Universe Pro for 1 Site3 variants$9.991 Month
  • Universe Pro for 1 Site$24.991 Month
  • Universe Pro for 1 site$24.991 Month
  • Universe Pro for 1 Site3 Days trial$119.991 Year
  • Universe Pro for 1 site7 Days trial$199.991 Year
  • Universe Pro for 1 Site7 Days trial$199.991 Year
5 purchases

Milkshake

Subscriptions5
  • Lite - 1 Website$2.991 Month
  • Pro - 1 Website$6.991 Month
  • Pro Plus - 1 Website - 3 Month$29.993 Months
Show 2 more
  • Pro - 1 Website$59.991 Year
  • Pro Plus - 1 Website - 1 Year$99.991 Year

Questions

Is Universe Website Builder free?
Universe Website Builder is free to download, with in-app purchases available.
Is Milkshake free?
Milkshake is free to download, with in-app purchases available.
Which has better reviews, Universe Website Builder or Milkshake?
Milkshake is rated higher. Universe Website Builder averages 4.5 out of 5 from 9.8K ratings, while Milkshake averages 4.9 from 15K ratings.
Do Universe Website Builder or Milkshake have ads?
Universe Website Builder shows ads; Milkshake does not.
Which is updated more often, Universe Website Builder or Milkshake?
Universe Website Builder ships an update every 10 days, and Milkshake every 3 weeks. Most recently, Universe Website Builder was updated on September 23, 2026 and Milkshake on September 24, 2026.

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