Comparison

Microsoft To Do vs SMS Storetraffic

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Microsoft To Do

Manage your daily tasks and create various lists to stay organized. This app offers personalized daily planning tools and intelligent suggestions to help you focus on what matters. Collaborate with others on shared lists and access your tasks across all your devices.

Highlights
  • Personalized daily planner
  • Intelligent task suggestions
  • Cross-device syncing
  • Collaborative list sharing
  • Task breakdown into steps
  • File attachments up to 25MB
  • Customizable themes and dark mode
Features
Read full description

Stay organized and manage your day-to-day with Microsoft To Do. Make shopping lists or task lists, take notes, record collections, set reminders and more to improve your productivity and focus on what matters. Microsoft To Do is the task management app that makes it easy to stay organized and manage your life. Accomplish what’s important to you each day with My Day and Suggestions, personalized day planner tools. Intelligent suggestions recommend tasks from across your lists that may be relevant each day. Quickly capture and retrieve your lists and tasks across devices by syncing reminders and tasks with Microsoft 365 to access them anywhere. For lists in personal accounts, you can collaborate with anyone with updated notifications for any changes to your to-do lists. Capture tasks from different Microsoft apps and services and sync them with Microsoft To Do, from flagging emails as tasks in Outlook to lists from Cortana. Your tasks and lists are hosted securely on the Microsoft 365 service. Make your lists unique with customizable features like emoji, colorful themes, dark mode and more. Stay connected and collaborate with friends and family by sharing lists that stay synced as changes are made. Microsoft To Do Features: Daily planner • Stay focused with My Day, a personalized daily planner with suggested tasks • Get your lists anywhere, on any device • Share your list with anyone and work together • Add notes to any task Task manager • Share lists and tasks with your friends, family, colleagues, and classmates • Get notified when others create, complete or remove tasks in shared lists • Personalize your lists by choosing theme colors or backgrounds • Set one-time or recurring due dates and reminders • Break your tasks into manageable steps • Attach up to 25MB of files to any task To-do lists for any purpose • Bill planner • Shopping lists • Set reminders • Task management • Business calendar • Note taking • And more Microsoft 365 Integration • Sync your tasks between Outlook and To Do • Host lists and tasks with the reliability and security of Microsoft 365 • Compile tasks from across your Microsoft 365 apps and services Whether it's for work, school, or home, To Do helps you organize and simplify your plans. To Do is free and available on all your devices. Learn more: https://to-do.microsoft.com Follow us on Twitter: @MicrosoftToDo Have an idea or feature suggestion? https://go.microsoft.com/fwlink/?linkid=2171952 Need support? https://go.microsoft.com/fwlink/?linkid=2156547 By installing Microsoft To Do, you agree to the Microsoft Terms of Use: https://go.microsoft.com/fwlink/?linkid=842575

About

SMS Storetraffic

View and configure your SMS People Counter devices, like the PEARL, directly from your mobile device. Connect to your T.M.A.S. web platform account to access business traffic data on the go. Get support via email for any issues.

Highlights
  • View business traffic data
  • Configure People Counter devices
  • Connect to T.M.A.S. web platform
  • Mobile access on the go
  • Easy-to-use interface
Read full description

The redesigned SMS Storetraffic app lets you view traffic data, simulate retail performance equations, and manage compatible SMS People Counter devices from your phone. This version includes a refreshed interface, faster performance, and improved stability. Use the app to: - View visitor traffic reports and trends - Simulate retail equations using traffic data - Set up and manage PEARL and other supported SMS People Counters Built for retailers, libraries, museums, and other locations that rely on accurate visitor counts.

Screenshots

Microsoft To Do4 screens
SMS Storetraffic4 screens

Verdict

The call

The clearest difference is ratings volume: Microsoft To Do at 270K against SMS Storetraffic's 34. Microsoft To Do also leads on rating (4.7 vs 4.5) and chart position (#147 vs unranked). SMS Storetraffic's advantage is iOS requirement (15.1 vs 17.6). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Microsoft To Do holds the better App Store score, 4.7 against 4.5. That said, the two scores are not equally well evidenced: Microsoft To Do has 270K ratings behind it against 34, so its average is the more settled of the two. Written reviews point the same way: 42% of Microsoft To Do's written reviews are positive against 33% of SMS Storetraffic's.

UpkeepUpdate frequency

Microsoft To Do ships an update monthly, SMS Storetraffic every 5 weeks. The most recent releases landed on November 5, 2026 and November 3, 2026 respectively.

Scorecard5 real differences · 6 level
Microsoft To Do versus SMS Storetraffic: the parameters behind the verdict, then further details
ParameterMicrosoft To DoSMS Storetraffic
PriceFreeFree
Rating4.7 (270K ratings) — better4.5 (34 ratings)
Positive reviews41.7% of reviews — better33.3% of reviews
Number of ratings270K — better34
Update frequencyMonthly — betterEvery 5 weeks
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
Best chart rank#147 — better—
DevicesiPhone, iPad, Apple Watch — betteriPhone, iPod
Requires iOS17.615.1 — better
Further details — not scored
Size160 MB76 MB
Age rating4+4+
DeveloperMicrosoft CorporationStrategies St-Michael Inc, Les

Customer experience

Microsoft To Do

All ratings264,508 ratings
Positive93.7%
Neutral2.9%
Negative3.4%
Written reviews1,490 reviews
Positive41.7%
Neutral15.5%
Negative42.8%

SMS Storetraffic

All ratings32 ratings
Positive90.6%
Neutral0.0%
Negative9.4%
Written reviews6 reviews
Positive33.3%
Neutral0.0%
Negative66.7%

Bugs and requests

Microsoft To Do

Reported bugs

6 issues
  • Disappearing tasks and lists
  • Inconsistent behavior when checking off tasks
  • Syncing issues causing duplicate lists
  • Login problems and account suspension
  • Formatting issues and random spacing
Show 1 more
  • Inability to delete or rearrange completed tasks

Requested features

6 requests
  • Calendar view for planned tasks
  • Ability to create custom smart lists
  • Improved sorting and filtering options
  • Automatic population of 'My Day' tasks
  • Subtask and nested list functionality
Show 1 more
  • Direct integration with Outlook and Planner

SMS Storetraffic

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Microsoft To Do

No in-app purchases

None

SMS Storetraffic

No in-app purchases

Questions

Is Microsoft To Do free?
Microsoft To Do is free to download, with no in-app purchases.
Is SMS Storetraffic free?
SMS Storetraffic is free to download, with no in-app purchases.
Which has better reviews, Microsoft To Do or SMS Storetraffic?
Microsoft To Do is rated higher. Microsoft To Do averages 4.7 out of 5 from 270K ratings, while SMS Storetraffic averages 4.5 from 34 ratings.
Do Microsoft To Do or SMS Storetraffic have ads?
Neither Microsoft To Do nor SMS Storetraffic shows ads.
Which is updated more often, Microsoft To Do or SMS Storetraffic?
Microsoft To Do ships an update monthly, and SMS Storetraffic every 5 weeks. Most recently, Microsoft To Do was updated on November 5, 2026 and SMS Storetraffic on November 3, 2026.

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