12th Tribe vs Birch and Iris
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
12th Tribe
Discover curated women's fashion, from trend-driven outfits to everyday essentials. Find inspiration for every occasion and shop new arrivals with exclusive app perks. Enjoy a seamless shopping experience with fast checkout.
- Trend-driven outfits
- Curated looks for every occasion
- Early access to new arrivals
- App-exclusive perks
- Fast and easy checkout
- Outfit inspiration
Read full descriptionHide full description
Discover 12th Tribe — the women’s fashion app for trend-driven outfits, everyday essentials, and curated looks for every moment. From bachelorette outfits, wedding guest dresses, vacation looks, festival fashion, and date-night styles, find outfit inspiration and shop women’s clothing designed to stand out. Be first to shop new arrivals, explore head-to-toe styling, and enjoy a seamless fashion shopping experience made for wherever life takes you. Why Download the 12th Tribe App? • Early Access to New Arrivals – Shop trending women’s fashion before anyone else • App-Exclusive Perks – VIP access to collabs, contests & secret sales • Fast & Easy Checkout – Because the best outfits never wait • Outfit Inspiration – Styled looks for every occasion, season & vibe Download the 12th Tribe fashion app today and get 15% off your first order. Your next iconic outfit is just a tap away.
Birch and Iris
Discover unique Boho Chic women's clothing effortlessly. This app simplifies your search for stylish apparel, offering a curated selection without the hassle of extensive browsing.
- Unique Boho Chic clothing
- Simplified search
- Curated selection
- Women's apparel
Read full descriptionHide full description
Unique Boho Chic Women's Clothing without all the searching
Screenshots
Verdict
The clearest difference is ads: Birch and Iris at none against 12th Tribe's shown. Birch and Iris also leads on monetization model (free vs free with in-app purchases) and rating (4.6 vs 4.3). 12th Tribe's advantage is update cadence (fortnightly vs every 6 months). On price, ratings volume and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Birch and Iris holds the better App Store score, 4.6 against 4.3. Both are backed by a comparable volume of ratings — 4 and 7 respectively.
12th Tribe ships an update fortnightly, Birch and Iris every 6 months. The most recent releases landed on September 23, 2026 and June 1, 2026 respectively.
| Parameter | 12th Tribe | Birch and Iris |
|---|---|---|
| Price | Free | Free |
| Rating | 4.3 (4 ratings) | 4.6 (7 ratings) — better |
| Positive reviews | 46.2% of reviews | — |
| Number of ratings | 4 | 7 — better |
| Update frequency | Fortnightly — better | Every 6 months |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 16.4 | 13.0 — better |
| Further details — not scored | ||
| Size | 85 MB | 182 MB |
| Age rating | 4+ | 4+ |
| Developer | 12th Tribe | Vajro Inc |
Customer experience
12th Tribe
Birch and Iris
Bugs and requests
12th Tribe
Reported bugs
3 issues- App crashes and resets during sales
- Issues with address verification
- Inability to view product details
Requested features
3 requests- Expand size range
- Improve app stability and performance
- Offer more transparent return policies
Birch and Iris
Not enough reviews yet to summarise bugs or requests.
In-app purchases
12th Tribe
No in-app purchases
Birch and Iris
No in-app purchases
