H&M vs 12th Tribe
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
H&M
Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.
- Instant search for items
- Visual style discovery
- Save favorite items
- Membership rewards
- Real-time order tracking
- Restock alerts
- In-store item scanning
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Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates. Features: Instant search: Quickly find any item with smarter results. Visual discovery: Snap or upload images for style suggestions. Save favourites: Build wishlists to shop and curate later. H&M Membership: Access points, perks and exclusive rewards. Track orders: Stay updated with real-time delivery information. Restock alerts: Find out first when favourites return. Seamless scanning: Scan in-store items to check sizes online. Experience a more streamlined way to shop — download the H&M app today.
12th Tribe
Discover curated women's fashion, from trend-driven outfits to everyday essentials. Find inspiration for every occasion and shop new arrivals with exclusive app perks. Enjoy a seamless shopping experience with fast checkout.
- Trend-driven outfits
- Curated looks for every occasion
- Early access to new arrivals
- App-exclusive perks
- Fast and easy checkout
- Outfit inspiration
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Discover 12th Tribe — the women’s fashion app for trend-driven outfits, everyday essentials, and curated looks for every moment. From bachelorette outfits, wedding guest dresses, vacation looks, festival fashion, and date-night styles, find outfit inspiration and shop women’s clothing designed to stand out. Be first to shop new arrivals, explore head-to-toe styling, and enjoy a seamless fashion shopping experience made for wherever life takes you. Why Download the 12th Tribe App? • Early Access to New Arrivals – Shop trending women’s fashion before anyone else • App-Exclusive Perks – VIP access to collabs, contests & secret sales • Fast & Easy Checkout – Because the best outfits never wait • Outfit Inspiration – Styled looks for every occasion, season & vibe Download the 12th Tribe fashion app today and get 15% off your first order. Your next iconic outfit is just a tap away.
Screenshots
Verdict
The clearest difference is rating: H&M at 4.8 against 12th Tribe's 4.3. H&M also leads on ads (none vs shown) and ratings volume (240K vs 4). On price, review sentiment, update cadence and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
H&M holds the better App Store score, 4.8 against 4.3. That said, the two scores are not equally well evidenced: H&M has 240K ratings behind it against 4, so its average is the more settled of the two. Written reviews complicate that: 38% of H&M's written reviews are positive against 46% of 12th Tribe's, so the app with the better star average is not the one people write more warmly about.
H&M ships an update every 9 days, 12th Tribe fortnightly. The most recent releases landed on September 24, 2026 and September 23, 2026 respectively.
| Parameter | H&M | 12th Tribe |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (240K ratings) — better | 4.3 (4 ratings) |
| Positive reviews | 38.2% of reviews | 46.2% of reviews — better |
| Number of ratings | 240K — better | 4 |
| Update frequency | Every 9 days — better | Fortnightly |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #84 — better | — |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 17.0 | 16.4 — better |
| Further details — not scored | ||
| Size | 231 MB | 85 MB |
| Age rating | 4+ | 4+ |
| Developer | H&M | 12th Tribe |
Customer experience
H&M
12th Tribe
User reviews
H&M
From 240K App Store ratingsWhat we love
- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service
Room to improve
- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management
12th Tribe
From 4 App Store ratingsWhat we love
- 💗 High-quality designs
- 🛍️ Enjoyable shopping experience
- ⭐ Functional and user-friendly app
Room to improve
- 💰 Expensive pricing
- 🚫 Limited size options
- 🔍 Buggy app features
Bugs and requests
H&M
Reported bugs
4 issues- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information
Requested features
4 requests- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking
12th Tribe
Reported bugs
3 issues- App crashes and resets during sales
- Issues with address verification
- Inability to view product details
Requested features
3 requests- Expand size range
- Improve app stability and performance
- Offer more transparent return policies
In-app purchases
H&M
No in-app purchases
12th Tribe
No in-app purchases
