ZARA vs H&M
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
ZARA
Browse and shop the latest fashion collections for women, men, and kids. Discover new arrivals, special releases, and beauty products. Save items to your favorites, track orders, and locate nearby stores.
- Shop women's, men's, and kids' collections
- Discover new arrivals and fashion campaigns
- Save items to a favorites list
- Track orders and manage returns
- Locate nearby stores
- Receive notifications for new items
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Discover the Zara collection with ideas for Woman, Man, and Kids. You can shop and see all our new collections and fashion campaigns for the upcoming seasons on our app and online store. Woman: You will find the following categories of clothing and accessories available for women at Zara: - Shirts - T-shirt/Bodysuits - Tops - Sweatshirts - Skirts - Pants - Jeans - Shorts - Coats - Shoes - Bags - Swimwear - Accessories - Lingerie - Beauty - Fragrances - Basics - Complete Looks - Suits Man: The Zara collection for men includes: - Basics - Pants - Cargo/Parachute - Jeans - Jackets/Overshirts - Sweatshirts - T-shirts - Shirts - Polos - Shorts - Sweaters/Cardigans - Suits - Overcoats - Sportcoats/Blazers - Shoes - Bags/Backpacks - Accessories - Fragrances Kids: A selection of clothing, accessories, and shoes for: - Girl: 6-14 years - Boy: 6-14 years - Baby Girl: 9 months-6 years - Baby Boy: 9 months-6 years - Newborn: 0-12 months The Zara collection for kids also includes an Edited/customizable section, a selection of clothing and accessories to customize that is updated weekly. In addition to our permanent collections, you can find all of our special releases, our beauty category, and our line of lingerie in the Zara app. Other features of the Zara app are: - Favorites: use your favorites list to save all the clothing and accessories that you like. - Order tracking and easy, intuitive, and fast returns. Track your order every step of the way. - Locate the Zara store nearest you. - Activate notifications and receive information about new arrivals, releases, special collections... Store mode - Use the app in “store mode” when you are shopping in one of our stores and utilize all of its features to improve your experience. Zara QR: Use your QR code in the Zara app to: - Have all your online and in-store purchases linked. Identify yourself at the register in the store with your Zara QR and ask for the eReceipt. - Make returns in the store, online as well as in-store purchases. - Pick up all your online orders in the store.
H&M
Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.
- Instant search for items
- Visual style discovery
- Save favorite items
- Membership rewards
- Real-time order tracking
- Restock alerts
- In-store item scanning
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Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates. Features: Instant search: Quickly find any item with smarter results. Visual discovery: Snap or upload images for style suggestions. Save favourites: Build wishlists to shop and curate later. H&M Membership: Access points, perks and exclusive rewards. Track orders: Stay updated with real-time delivery information. Restock alerts: Find out first when favourites return. Seamless scanning: Scan in-store items to check sizes online. Experience a more streamlined way to shop — download the H&M app today.
Screenshots
Verdict
The clearest difference is monetization model: ZARA at free against H&M's free with in-app purchases. ZARA also leads on update cadence (every 3 days vs every 2 weeks) and iOS requirement (15.1 vs 17.0). On price, rating, review sentiment and ratings volume there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for ZARA against 4.8 for H&M. Both are backed by a comparable volume of ratings — 413K and 244K respectively. Written reviews are what separate them: 41% of ZARA's written reviews are positive against 39% of H&M's.
ZARA ships an update every 3 days, H&M every 2 weeks. Both last shipped on November 10, 2026.
| Parameter | ZARA | H&M |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (413K ratings) | 4.8 (244K ratings) — better |
| Positive reviews | 40.9% of reviews — better | 38.8% of reviews |
| Number of ratings | 413K — better | 244K |
| Update frequency | Every 3 days — better | Every 2 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Best chart rank | #62 — better | #89 |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 15.1 — better | 17.0 |
| Further details — not scored | ||
| Size | 265 MB | 235 MB |
| Age rating | 4+ | 4+ |
| Developer | Industria de Diseno Textil, S.A. | H&M |
Customer experience
ZARA
H&M
User reviews
ZARA
From 413K App Store ratingsWhat we love
- 🚀 Lightning-fast delivery
- 👍 Easy returns and refunds
- 💎 Excellent quality and style
- 🛍️ Convenient online shopping
Room to improve
- 🤖 Unhelpful chatbot customer service
- 🕰️ Slow or delayed shipping
- 🛒 Items disappearing from cart
- 🤔 Confusing app navigation
H&M
From 244K App Store ratingsWhat we love
- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service
Room to improve
- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management
Bugs and requests
ZARA
Reported bugs
3 issues- Address information being lost or changed
- Inconsistent order tracking and status updates
- Incorrect item deliveries and difficulty resolving
Requested features
4 requests- Filter by size option
- Ability to save items to a wishlist
- Display model sizes for clothing
- Notify when out-of-stock items are back
H&M
Reported bugs
4 issues- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information
Requested features
4 requests- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking
In-app purchases
ZARA
No in-app purchases
H&M
No in-app purchases
