H&M User Reviews

Customer Experience

Positive experience37.2% of reviews
Neutral8.6% of reviews
Negative experience54.2% of reviews

~ Based on 1,010 written reviews from the US App Store.

What users say

Is H&M Safe?

H&M appears safe based on user ratings. AppsHunter Safety Score for H&M is 96/100.

This assessment is based on 235,217 user ratings, with an App Store average of 4.8/5.

Safety Analysis

96.4% of ratings point to a safe experience
1.5% of ratings suggest some concerns
2.1% of ratings point to a risky experience

~ Based on 235,217 App Store ratings for H&M.

Is H&M Legit?

H&M appears to be a legitimate app. AppsHunter Legitimacy Score for H&M is 90/100.

Based on 90 of 100 points across 7 verification signals from App Store and developer data.

Top reviews

Needs to be Better

They have no click and collect. Customer Service only to check stock. Can’t contact store to hold items. And postage for 1 item should be free also within 50km

Cuida tus clientes fieles

Los que entregan los pedidos al domicilio están haciendo un mal trabajo, cuiden eso!

The best

Love it

Easy check out

Very easy to order and live you can collect from Inpost lockers !

Easy to search and view

I like how easy it is to see the products and search for what I want. The layout and scrolling make it easy to view the product from different angles.

Wow

Formidable shopping app

Great prices

Great prices for parents to purchase for their children’s clothing needs.

Favorite brand !

I love H&M , I think it’s brand with excellent price range and the quality is great.
The jeans is my favorite piece of clothing !

😟

I really miss the previous H&M app.

The new design makes shopping much harder instead of easier. It’s now difficult to find specific items, categories, or filters, and browsing feels confusing. I spend much more time looking for products and often end up giving up instead of buying something.

The previous version was simple, intuitive, and focused on shopping. The new interface feels like it’s prioritizing visual design over usability.

I’m clearly not the only one who feels this way—many users have shared similar feedback since the redesign. Instead of encouraging shopping, the new experience is actually discouraging purchases.

As a loyal customer, I honestly find myself buying less because of the new app. Please consider bringing back the simpler navigation and making it easier to browse and find products.
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Silly Errors or Unethical practices?

Shopping for in store items is near impossible on this app. Can’t even add items to your cart for pick-up.

If I can find this issue in 5 minutes ; I know the I.T department can to.

The fact it’s a persistent issue lets me know this is an intentional decision. I just won’t spend my money with this company.

Very little to no incentive to do so— especially with the poor app experience.
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Very beautiful

Very good quality

Beautiful fashionable clothes

Everything is perfect

My fave!

Love all the styles.

Месяц не работает сортировка по размеру

Size filtering has been broken for over a month. This is a basic feature for a clothing shopping app, yet it still doesn’t work. Shopping is frustrating without it. Please fix this as soon as possible.

Updates are lame

It’s great when you go to the store but you have to update your iPad I’m just a little kid so I don’t know how to do this works but I want to give it a zero star

Always excellent value and style

Both my husband and myself have been using H&M for a good number of years now. I believe I bought my first item in lockdown and for him and for me it’s always been great style at a reasonable price.
We’re not too trendy, however we like to curate our style and buying good pieces to create something is always our personal goal. The customer service is spot on too and very helpful.
Thanks H&M
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App not working

App used to work just fine, but suddenly it isn’t working anymore. I'm using an iPhone 8 on iOS 16.7.16. The H&M app says my device is incompatible and recommends using the website. However, the website crashes with 'Application error: a client-side exception has occurred' whenever I browse categories. Other shopping websites such as Zara work normally.
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Hiii

It’s okay

Luv it!

So convenient and easy to use. Great value and better selection. Prefer it to shopping in store!

Save card

Why does the app not let me not have option not to ‘Save Card. When purchasing. Have to go back and remove card