PULL&BEAR vs H&M
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
PULL&BEAR
Shop the latest fashion trends for women and men online. Discover new collections, create outfits, and find accessories to complete your look. Features include personalized recommendations and a unique video shopping experience.
- Shop latest trends online
- Discover new collections
- Create outfits
- PBShuffle video shopping
- Wishlist functionality
- Store locator
- Personalized recommendations
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With the Pull&Bear app, you’ll have full access to the store where you can shop for clothes online and discover the latest trends and seasonal updates for both women and men, plus accessories to complete any look. Discover new collections, get inspired by the latest trends and create outfits with personality straight from the app. Enjoy quick and direct access to all Pull&Bear collections at any time and pick your favourites from the comfort of your home. Everything you can do in the app: - PBShuffle – A groundbreaking video shopping experience to discover and buy looks directly from inspiration. - Wishlist - You can create a wish list and save the products you like most. Don’t let your favourites get away! - Geolocation - Find the Pull&Bear store nearest you, as well as other collection points. You can also see their locations on the map. - Personalisation – Product recommendations tailored to your tastes. - Fashion trends - Get inspired by the new products that arrive each week, as well as our editorials. For her, discover pieces that define each season: baggy jeans, tops, trendy denim sets, striped T-shirts and elevated basics to create looks with personality. Discover urban-inspired pieces perfect for everyday wear: denim, bermuda shorts, overshirts, sneakers and comfy garments that fit any plan. In addition to the coolest fashion, the Pull&Bear app also invites you to explore a wide range of accessories for both genders. Discover bags, men’s sunglasses, caps, jewellery, phone cases and so much more. With our quick and direct access, you can explore all Pull&Bear collections at any time and select your favourite garments in just a few clicks, all from the comfort of your home. Download the Pull&Bear app and discover a new way to shop fashion online!
H&M
Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.
- Instant search for items
- Visual style discovery
- Save favorite items
- Membership rewards
- Real-time order tracking
- Restock alerts
- In-store item scanning
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Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates. Features: Instant search: Quickly find any item with smarter results. Visual discovery: Snap or upload images for style suggestions. Save favourites: Build wishlists to shop and curate later. H&M Membership: Access points, perks and exclusive rewards. Track orders: Stay updated with real-time delivery information. Restock alerts: Find out first when favourites return. Seamless scanning: Scan in-store items to check sizes online. Experience a more streamlined way to shop — download the H&M app today.
Screenshots
Verdict
The clearest difference is ads: H&M at none against PULL&BEAR's shown. H&M also leads on ratings volume (240K vs 15K) and chart position (#84 vs unranked). On price, rating, review sentiment and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for PULL&BEAR against 4.8 for H&M. That said, the two scores are not equally well evidenced: H&M has 240K ratings behind it against 15K, so its average is the more settled of the two. Written reviews are what separate them: 35% of PULL&BEAR's written reviews are positive against 38% of H&M's.
PULL&BEAR ships an update weekly, H&M every 9 days. Both last shipped on September 24, 2026.
| Parameter | PULL&BEAR | H&M |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (15K ratings) | 4.8 (240K ratings) |
| Positive reviews | 35.4% of reviews | 38.2% of reviews — better |
| Number of ratings | 15K | 240K — better |
| Update frequency | Weekly — better | Every 9 days |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | — | #84 — better |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 16.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 202 MB | 231 MB |
| Age rating | 4+ | 4+ |
| Developer | Industria de Diseno Textil, S.A. | H&M |
Customer experience
PULL&BEAR
H&M
User reviews
PULL&BEAR
From 15K App Store ratingsWhat we love
- 🚀 Easy to use
- 👍 Stylish clothes
- 💎 Good quality
- 🛒 Convenient shopping experience
Room to improve
- 🐛 App crashes and freezes
- ⏱️ Slow app performance
- 💳 Discount codes not working
- 📦 Slow and unreliable delivery
- 🤖 Poor customer service
H&M
From 240K App Store ratingsWhat we love
- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service
Room to improve
- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management
Bugs and requests
PULL&BEAR
Reported bugs
4 issues- App crashes on startup
- Checkout process issues
- Discount codes not applying correctly
- Incorrect product availability information
Requested features
5 requests- Increase wishlist item limit
- Improve checkout process and payment options
- Provide better order tracking and delivery updates
- Enhance app stability and performance
- Offer more reliable discount and promotion options
H&M
Reported bugs
4 issues- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information
Requested features
4 requests- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking
In-app purchases
PULL&BEAR
No in-app purchases
H&M
No in-app purchases
