PULL&BEAR vs H&M
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
PULL&BEAR
Shop the latest fashion trends for women and men online. Discover new collections, create outfits, and find accessories to complete your look. Features include personalized recommendations and a unique video shopping experience.
- Shop latest trends online
- Discover new collections
- Create outfits
- PBShuffle video shopping
- Wishlist functionality
- Store locator
- Personalized recommendations
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With the Pull&Bear app, you’ll have full access to the store, where you can shop for clothes online and discover the latest seasonal trends and new arrivals for women and men, plus accessories to complete any look. Discover new collections, get inspired by the latest trends and create outfits with personality straight from the app. Enjoy quick, direct access to all Pull&Bear collections at any time and choose your favourite pieces from the comfort of your home. Everything you can do in the app: - PBShuffle – An innovative video shopping experience for discovering and buying looks directly from inspiration. - Wishlist – Create a wishlist and save the products you like most. Don’t let your favourites get away! - Geolocation – Find the nearest PULL&BEAR store and other collection points. You can also see their location on the map. - Personalisation – Product recommendations tailored to your tastes. - Fashion trends – Get inspired by the latest arrivals every week and by our editorials. For her, discover pieces that define every season: baggy jeans, knitwear, striped T-shirts, loafers, boots, faux-leather jackets and elevated basics for creating looks with personality. For him, explore urban-inspired pieces made for everyday life: denim, trousers, overshirts, jumpers, sneakers and comfy clothes that work for any plan. Alongside the coolest fashion, the Pull&Bear app invites you to explore a wide range of accessories for women and men. Find bags, scarves, caps, jewellery, phone cases and much more. With quick, direct access, you can browse all Pull&Bear collections at any time and choose your favourite pieces in just a few clicks, all from the comfort of home. Download the Pull&Bear app and discover a new way to shop for fashion online!
H&M
Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.
- Instant search for items
- Visual style discovery
- Save favorite items
- Membership rewards
- Real-time order tracking
- Restock alerts
- In-store item scanning
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Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates. Features: Instant search: Quickly find any item with smarter results. Visual discovery: Snap or upload images for style suggestions. Save favourites: Build wishlists to shop and curate later. H&M Membership: Access points, perks and exclusive rewards. Track orders: Stay updated with real-time delivery information. Restock alerts: Find out first when favourites return. Seamless scanning: Scan in-store items to check sizes online. Experience a more streamlined way to shop — download the H&M app today.
Screenshots
Verdict
The clearest difference is ads: H&M at none against PULL&BEAR's shown. H&M also leads on ratings volume (242K vs 15K) and chart position (#75 vs unranked). PULL&BEAR's advantage is update cadence (weekly vs every 2 weeks). On price, rating, review sentiment and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for PULL&BEAR against 4.8 for H&M. That said, the two scores are not equally well evidenced: H&M has 242K ratings behind it against 15K, so its average is the more settled of the two. Written reviews are what separate them: 36% of PULL&BEAR's written reviews are positive against 39% of H&M's.
PULL&BEAR ships an update weekly, H&M every 2 weeks. Both last shipped on October 19, 2026.
| Parameter | PULL&BEAR | H&M |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (15K ratings) | 4.8 (242K ratings) |
| Positive reviews | 35.9% of reviews | 38.7% of reviews — better |
| Number of ratings | 15K | 242K — better |
| Update frequency | Weekly — better | Every 2 weeks |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | — | #75 — better |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 16.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 205 MB | 232 MB |
| Age rating | 4+ | 4+ |
| Developer | Industria de Diseno Textil, S.A. | H&M |
Customer experience
PULL&BEAR
H&M
User reviews
PULL&BEAR
From 15K App Store ratingsWhat we love
- 🚀 Easy to use
- 👍 Stylish clothes
- 💎 Good quality
- 🛒 Convenient shopping experience
Room to improve
- 🐛 App crashes and freezes
- ⏱️ Slow app performance
- 💳 Discount codes not working
- 📦 Slow and unreliable delivery
- 🤖 Poor customer service
H&M
From 242K App Store ratingsWhat we love
- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service
Room to improve
- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management
Bugs and requests
PULL&BEAR
Reported bugs
4 issues- App crashes on startup
- Checkout process issues
- Discount codes not applying correctly
- Incorrect product availability information
Requested features
5 requests- Increase wishlist item limit
- Improve checkout process and payment options
- Provide better order tracking and delivery updates
- Enhance app stability and performance
- Offer more reliable discount and promotion options
H&M
Reported bugs
4 issues- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information
Requested features
4 requests- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking
In-app purchases
PULL&BEAR
No in-app purchases
H&M
No in-app purchases
