Forever 21 vs H&M
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Forever 21
Discover the latest fashion trends for women, men, and plus sizes. Seamlessly shop for clothing, accessories, and shoes, and manage your bag and wishlists across devices. Receive exclusive app offers and order updates.
- Discover latest trends
- Browse women's, men's, plus size fashion
- Sync bag across devices
- Save items to Wishlist
- Quick and secure checkout
- App-exclusive offers
- Order tracking
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Shop Forever 21 anytime, anywhere. Discover the latest trends in women's, men's and plus size fashion, from going-out looks to everyday basics, accessories and shoes. YOUR BAG, EVERYWHERE Sign in and your bag follows you between the app and forever21.com, so you can start on one and finish on the other. SAVE WHAT YOU LOVE Tap the heart to add styles to your Wishlist, and find them anytime in your account. Not ready to buy? Move items from your bag to Save for Later and bring them back when you are. SHOP YOUR WAY • Browse new arrivals, trending styles and every category in a few taps • Search, sort and filter to find the right fit • See every color, size and detail before you add to bag • Check out quickly and securely, as a guest or signed in • Unlock offers just for app shoppers when you're signed in STAY IN THE LOOP • Turn on notifications for new arrivals, offers and order updates (optional) • Links from our emails and notifications open right in the app • Track your orders and view your order history in your account Sign in with just your email: we send a one-time code, so there's no password to remember.
H&M
Discover the latest fashion, home, and beauty trends with intuitive shopping features. Find items instantly, get style suggestions from images, and track your orders in real-time. Save favorites and receive restock alerts for your must-have items.
- Instant item search
- Visual style discovery
- Save favorite items
- Real-time order tracking
- Restock alerts
- In-store item scanning
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Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates. Features: Instant search: Quickly find any item with smarter results. Visual discovery: Snap or upload images for style suggestions. Save favourites: Build wishlists to shop and curate later. H&M Membership: Access points, perks and exclusive rewards. Track orders: Stay updated with real-time delivery information. Restock alerts: Find out first when favourites return. Seamless scanning: Scan in-store items to check sizes online. Experience a more streamlined way to shop — download the H&M app today.
Screenshots
Verdict
Forever 21 and H&M both sit at 4.8 stars, but that hides the real split: 55% of Forever 21's written reviews are positive against 39% of H&M's. H&M's advantage is update cadence (every 2 weeks vs monthly) and chart position (#83 vs unranked). On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for Forever 21 against 4.8 for H&M. Both are backed by a comparable volume of ratings — 473K and 244K respectively. Written reviews are what separate them: 55% of Forever 21's written reviews are positive against 39% of H&M's.
Forever 21 ships an update monthly, H&M every 2 weeks. Both last shipped on November 12, 2026.
| Parameter | Forever 21 | H&M |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (473K ratings) | 4.8 (244K ratings) — better |
| Positive reviews | 54.7% of reviews — better | 38.8% of reviews |
| Number of ratings | 473K — better | 244K |
| Update frequency | Monthly | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Best chart rank | — | #83 — better |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 16.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 29 MB | 235 MB |
| Age rating | 4+ | 4+ |
| Developer | Forever 21, Inc. | H&M |
Customer experience
Forever 21
H&M
User reviews
Forever 21
From 473K App Store ratingsWhat we love
- 🚀 Easy to use
- 💡 Variety of styles
- 👍 User-friendly layout
Room to improve
- 🐛 App crashes and bugs
- 🔍 Difficult to navigate and search
- 📦 Shipping and delivery issues
- 👎 Poor customer service
H&M
From 244K App Store ratingsWhat we love
- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service
Room to improve
- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management
Bugs and requests
Forever 21
Reported bugs
4 issues- App freezes and crashes
- Incorrect or missing address options
- Items showing as out of stock when in cart
- Inconsistent login and account management
Requested features
4 requests- Add support for Canada and other countries
- Improve search functionality and filtering options
- Provide more detailed sizing information
- Allow reviews with photos and videos
H&M
Reported bugs
4 issues- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information
Requested features
4 requests- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking
In-app purchases
Forever 21
No in-app purchases
H&M
No in-app purchases
