Forever 21 vs H&M
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Forever 21
Discover the latest fashion trends and exclusive deals with this shopping app. Enjoy personalized style recommendations, early access to sales, and convenient shopping features. Get instant alerts for new arrivals and restocks.
- App-only exclusives
- Early access to sales
- Personalized style recommendations
- Fast and easy checkout
- Instant alerts for new arrivals
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Step into effortless style with the Forever 21 app — your go-to destination for trendsetting looks and exclusive perks. What makes us different: - App-Only Exclusives: Early access to sales, limited collections, and surprise offers. - Fast, Easy Shopping: Navigate with ease, save favorites, and checkout in a snap. - Style Tailored to You: Personalized picks that get smarter the more you browse. - Instant Alerts: Stay ahead with real-time updates on drops, collabs, and restocks.
H&M
Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.
- Instant search for items
- Visual style discovery
- Save favorite items
- Membership rewards
- Real-time order tracking
- Restock alerts
- In-store item scanning
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Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates. Features: Instant search: Quickly find any item with smarter results. Visual discovery: Snap or upload images for style suggestions. Save favourites: Build wishlists to shop and curate later. H&M Membership: Access points, perks and exclusive rewards. Track orders: Stay updated with real-time delivery information. Restock alerts: Find out first when favourites return. Seamless scanning: Scan in-store items to check sizes online. Experience a more streamlined way to shop — download the H&M app today.
Screenshots
Verdict
The clearest difference is monetization model: Forever 21 at free against H&M's free with in-app purchases. Forever 21 also leads on review sentiment (55% vs 38%). H&M's advantage is update cadence (every 9 days vs every 5 weeks) and chart position (#84 vs unranked). On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for Forever 21 against 4.8 for H&M. Both are backed by a comparable volume of ratings — 474K and 240K respectively. Written reviews are what separate them: 55% of Forever 21's written reviews are positive against 38% of H&M's.
Forever 21 ships an update every 5 weeks, H&M every 9 days. Both last shipped on September 24, 2026.
| Parameter | Forever 21 | H&M |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (474K ratings) | 4.8 (240K ratings) |
| Positive reviews | 54.7% of reviews — better | 38.2% of reviews |
| Number of ratings | 474K — better | 240K |
| Update frequency | Every 5 weeks | Every 9 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Best chart rank | — | #84 — better |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 16.4 — better | 17.0 |
| Further details — not scored | ||
| Size | 69 MB | 231 MB |
| Age rating | 4+ | 4+ |
| Developer | Forever 21, Inc. | H&M |
Customer experience
Forever 21
H&M
User reviews
Forever 21
From 474K App Store ratingsWhat we love
- 🚀 Easy to use
- 💡 Variety of styles
- 👍 User-friendly layout
Room to improve
- 🐛 App crashes and bugs
- 🔍 Difficult to navigate and search
- 📦 Shipping and delivery issues
- 👎 Poor customer service
H&M
From 240K App Store ratingsWhat we love
- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service
Room to improve
- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management
Bugs and requests
Forever 21
Reported bugs
4 issues- App freezes and crashes
- Incorrect or missing address options
- Items showing as out of stock when in cart
- Inconsistent login and account management
Requested features
4 requests- Add support for Canada and other countries
- Improve search functionality and filtering options
- Provide more detailed sizing information
- Allow reviews with photos and videos
H&M
Reported bugs
4 issues- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information
Requested features
4 requests- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking
In-app purchases
Forever 21
No in-app purchases
H&M
No in-app purchases
