Comparison

Forever 21 vs PrettyLittleThing

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Forever 21

Discover the latest fashion trends and exclusive deals with this shopping app. Enjoy personalized style recommendations, early access to sales, and convenient shopping features. Get instant alerts for new arrivals and restocks.

Highlights
  • App-only exclusives
  • Early access to sales
  • Personalized style recommendations
  • Fast and easy checkout
  • Instant alerts for new arrivals
Features
Read full description

Shop Forever 21 anytime, anywhere. Discover the latest trends in women's, men's and plus size fashion, from going-out looks to everyday basics, accessories and shoes. YOUR BAG, EVERYWHERE Sign in and your bag follows you between the app and forever21.com, so you can start on one and finish on the other. SAVE WHAT YOU LOVE Tap the heart to add styles to your Wishlist, and find them anytime in your account. Not ready to buy? Move items from your bag to Save for Later and bring them back when you are. SHOP YOUR WAY • Browse new arrivals, trending styles and every category in a few taps • Search, sort and filter to find the right fit • See every color, size and detail before you add to bag • Check out quickly and securely, as a guest or signed in • Unlock offers just for app shoppers when you're signed in STAY IN THE LOOP • Turn on notifications for new arrivals, offers and order updates (optional) • Links from our emails and notifications open right in the app • Track your orders and view your order history in your account Sign in with just your email: we send a one-time code, so there's no password to remember.

About

PrettyLittleThing

Discover the latest trends in women's fashion with a wide selection of clothing, accessories, and jewelry. Save your favorite items, get exclusive offers, and enjoy a fast, secure checkout with global order tracking. Express your individual style with pieces designed for every occasion.

Highlights
  • Wish list for saving favorite items
  • Exclusive app member offers
  • Fast and secure checkout
  • Global order tracking
  • Apple Pay integration
Features
Currently charting
Read full description

PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry. From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app. - Wish list - Save now, shop later. All your favourite items in one place. - Exclusive offers – As an app member you’ll be the first to know about exclusive offers. - Fast and secure checkout – This one goes without saying. - Track your order – Global delivery tracked straight from checkout to your door. - Pay easily, safely, and securely with Apple Pay. Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same. Shop today and express yourself in PrettyLittleThing.

Screenshots

Forever 214 screens
PrettyLittleThing4 screens

Verdict

The call

Forever 21 and PrettyLittleThing both sit at 4.8 stars, but that hides the real split: 55% of Forever 21's written reviews are positive against 27% of PrettyLittleThing's. Forever 21 also leads on ratings volume (473K vs 40K). PrettyLittleThing's advantage is update cadence (weekly vs monthly) and chart position (#157 vs unranked). On price, rating, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.8 for Forever 21 against 4.7 for PrettyLittleThing. That said, the two scores are not equally well evidenced: Forever 21 has 473K ratings behind it against 40K, so its average is the more settled of the two. Written reviews are what separate them: 55% of Forever 21's written reviews are positive against 27% of PrettyLittleThing's.

UpkeepUpdate frequency

Forever 21 ships an update monthly, PrettyLittleThing weekly. Both last shipped on November 4, 2026.

Scorecard4 real differences · 7 level
Forever 21 versus PrettyLittleThing: the parameters behind the verdict, then further details
ParameterForever 21PrettyLittleThing
PriceFreeFree
Rating4.8 (473K ratings) — better4.7 (40K ratings)
Positive reviews54.7% of reviews — better27.1% of reviews
Number of ratings473K — better40K
Update frequencyMonthlyWeekly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
Best chart rank—#157 — better
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS16.015.6 — better
Further details — not scored
Size29 MB85 MB
Age rating4+4+
DeveloperForever 21, Inc.PRETTYLITTLETHING.COM LIMITED

Customer experience

Forever 21

All ratings473,498 ratings
Positive95.5%
Neutral2.3%
Negative2.2%
Written reviews1,493 reviews
Positive54.7%
Neutral10.2%
Negative35.1%

PrettyLittleThing

All ratings38,921 ratings
Positive92.8%
Neutral2.4%
Negative4.9%
Written reviews975 reviews
Positive27.1%
Neutral10.4%
Negative62.6%

User reviews

Forever 21

From 473K App Store ratings

What we love

  • 🚀 Easy to use
  • 💡 Variety of styles
  • 👍 User-friendly layout

Room to improve

  • 🐛 App crashes and bugs
  • 🔍 Difficult to navigate and search
  • 📦 Shipping and delivery issues
  • 👎 Poor customer service

PrettyLittleThing

From 40K App Store ratings

What we love

  • 💕 Great clothes
  • 🛒 Easy to use app
  • 🤩 Love the brand
  • 🎨 Wide range of styles
  • 🚚 Quick delivery

Room to improve

  • 🐛 Glitchy app
  • 💰 Overpriced shipping
  • 👀 Inaccurate sizing/quality
  • 🤖 Poor customer service
  • 💸 Charges wrong currency

Bugs and requests

Forever 21

Reported bugs

4 issues
  • App freezes and crashes
  • Incorrect or missing address options
  • Items showing as out of stock when in cart
  • Inconsistent login and account management

Requested features

4 requests
  • Add support for Canada and other countries
  • Improve search functionality and filtering options
  • Provide more detailed sizing information
  • Allow reviews with photos and videos

PrettyLittleThing

Reported bugs

5 issues
  • App crashes frequently
  • Items disappear from cart
  • Wishlist items not syncing
  • Incorrect tracking information
  • Checkout process issues

Requested features

5 requests
  • Add reviews for products
  • Allow cancellation of orders
  • Improve wishlist functionality
  • Provide local currency options
  • Fix issues with cart/checkout

In-app purchases

None

Forever 21

No in-app purchases

None

PrettyLittleThing

No in-app purchases

Questions

Is Forever 21 free?
Forever 21 is free to download, with no in-app purchases.
Is PrettyLittleThing free?
PrettyLittleThing is free to download, with no in-app purchases.
Which has better reviews, Forever 21 or PrettyLittleThing?
Forever 21 is rated higher. Forever 21 averages 4.8 out of 5 from 473K ratings, while PrettyLittleThing averages 4.7 from 40K ratings.
Do Forever 21 or PrettyLittleThing have ads?
Neither Forever 21 nor PrettyLittleThing shows ads.
Which is updated more often, Forever 21 or PrettyLittleThing?
Forever 21 ships an update monthly, and PrettyLittleThing weekly. Most recently, Forever 21 was updated on November 4, 2026 and PrettyLittleThing on November 4, 2026.

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