ActiveCampaign vs Klaviyo
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
ActiveCampaign
Manage your business on the go with this app. Track marketing campaign performance, manage sales pipelines, and access customer data from anywhere. Designed for businesses of all sizes, it keeps your business pulse at your fingertips.
- Marketing reports and analytics
- CRM and sales automation
- Contact and lead management
- Campaign performance tracking
- Deal management
- Push notifications for sales activity
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The ActiveCampaign app keeps you connected to your customers, not your computer. In a mobile society, if you're not able to run your business in the way your customers live their lives, you’re missing the mark. The ActiveCampaign mobile app keeps your most important data (and your business’s pulse) at your fingertips. A streamlined, intuitive interface lets you easily review important campaign and automation performance metrics whenever you want, and the built-in CRM lets users manage their entire sales team and pipeline from the field. Whether you’re a solopreneur or enterprise, the ActiveCampaign mobile app lets businesses of all sizes manage their business how (and where and when) they want. What you can do with the ActiveCampaign app: MARKETING REPORTS AND ANALYTICS Easily track your most important marketing campaigns and automations with detailed performance metrics like opens, click throughs, link performance, generated revenue, and A/B tests. CRM & SALES AUTOMATION The ActiveCampaign app has everything you need for the salesperson on-the-go. Review detailed lead and B2B activity, create and manage deals, make calls, and get push notifications while you’re in the field. CONTACTS & LEAD MANAGEMENT Dive into individual contact records to view the personal details and account activity of your leads and contacts, including those imported from popular integrations like Gmail and Outlook. Manage deals, lists, tags, and add notes in-app. Call or email contacts directly from their contact page — or connect to your existing app to send SMS messages. About ActiveCampaign: ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 750+ pre-built automations that combine transactional email and email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com. If you enjoy using ActiveCampaign, we’d appreciate a review. If something’s not working right, or you have a great idea you’d like to share, we’d love to hear from you at app-feedback@activecampaign.com. Note: The ActiveCampaign app requires a paid ActiveCampaign account.
Klaviyo
Access your event ticket, register for sessions, and connect with other attendees. Book demos and manage your event experience.
- Ticket access
- Session registration
- Attendee networking
- Demo booking
- Event management
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Download Klaviyo's k:LDN app to access your ticket, register for tracks, network with fellow attendees, and book demos.
Screenshots
Verdict
The clearest difference is rating: ActiveCampaign at 4.6 against Klaviyo's 1.8. ActiveCampaign also leads on ratings volume (1.2K vs 6) and monetization model (free vs ad-supported). Klaviyo's advantage is review sentiment (40% vs 29%). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
ActiveCampaign holds the better App Store score, 4.6 against 1.8. That said, the two scores are not equally well evidenced: ActiveCampaign has 1.2K ratings behind it against 6, so its average is the more settled of the two. Written reviews complicate that: 29% of ActiveCampaign's written reviews are positive against 40% of Klaviyo's, so the app with the better star average is not the one people write more warmly about.
ActiveCampaign ships an update every 2 weeks, Klaviyo fortnightly. The most recent releases landed on November 6, 2026 and November 3, 2026 respectively.
| Parameter | ActiveCampaign | Klaviyo |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (1.2K ratings) — better | 1.8 (6 ratings) |
| Positive reviews | 28.7% of reviews | 40.0% of reviews — better |
| Number of ratings | 1.2K — better | 6 |
| Update frequency | Every 2 weeks — better | Fortnightly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 18.0 | 17.0 — better |
| Further details — not scored | ||
| Size | 77 MB | 144 MB |
| Age rating | 4+ | 17+ |
| Developer | ActiveCampaign, LLC | Klaviyo, Inc. |
Customer experience
ActiveCampaign
Klaviyo
Bugs and requests
ActiveCampaign
Reported bugs
5 issues- Deals stopped being displayed following this update on iOS iPhone 8
- Latest update broke it
- Can't see deals anymore after the latest update
- Login screen freezes
- Incompatible with older devices
Requested features
5 requests- Pode incluir mais funcionalidades?
- Please add push notifications
- Please add the ability to view basic email data like campaigns, lists, and other basics we use AC for!
- Dark mode option
- Advanced analytics dashboard
Klaviyo
Not enough reviews yet to summarise bugs or requests.
In-app purchases
ActiveCampaign
No in-app purchases
Klaviyo
No in-app purchases
Questions
Is ActiveCampaign free?
Is Klaviyo free?
Which has better reviews, ActiveCampaign or Klaviyo?
Do ActiveCampaign or Klaviyo have ads?
Which is updated more often, ActiveCampaign or Klaviyo?
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