ActiveCampaign vs Salesmsg
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
ActiveCampaign
Manage your sales pipeline, marketing campaigns, and customer data from anywhere. Track key performance metrics, update deals, and communicate with contacts on the go. This app provides essential business insights and tools for sales and marketing professionals.
- Marketing reports and analytics
- CRM and sales automation
- Contact and lead management
- Campaign performance tracking
- Deal management
- Customer data access
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The ActiveCampaign app keeps you connected to your customers, not your computer. In a mobile society, if you're not able to run your business in the way your customers live their lives, you’re missing the mark. The ActiveCampaign mobile app keeps your most important data (and your business’s pulse) at your fingertips. A streamlined, intuitive interface lets you easily review important campaign and automation performance metrics whenever you want, and the built-in CRM lets users manage their entire sales team and pipeline from the field. Whether you’re a solopreneur or enterprise, the ActiveCampaign mobile app lets businesses of all sizes manage their business how (and where and when) they want. What you can do with the ActiveCampaign app: MARKETING REPORTS AND ANALYTICS Easily track your most important marketing campaigns and automations with detailed performance metrics like opens, click throughs, link performance, generated revenue, and A/B tests. CRM & SALES AUTOMATION The ActiveCampaign app has everything you need for the salesperson on-the-go. Review detailed lead and B2B activity, create and manage deals, make calls, and get push notifications while you’re in the field. CONTACTS & LEAD MANAGEMENT Dive into individual contact records to view the personal details and account activity of your leads and contacts, including those imported from popular integrations like Gmail and Outlook. Manage deals, lists, tags, and add notes in-app. Call or email contacts directly from their contact page — or connect to your existing app to send SMS messages. About ActiveCampaign: ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 750+ pre-built automations that combine transactional email and email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com. If you enjoy using ActiveCampaign, we’d appreciate a review. If something’s not working right, or you have a great idea you’d like to share, we’d love to hear from you at app-feedback@activecampaign.com. Note: The ActiveCampaign app requires a paid ActiveCampaign account.
Salesmsg
This platform enables businesses to connect with leads and customers through SMS marketing, two-way texting, and calling. Manage conversations, send broadcasts, and schedule messages on the go. Integrate with popular CRM tools for seamless data management and automated campaigns.
- Two-way SMS texting
- Ringless voicemails
- SMS/MMS broadcasts
- Scheduled messaging
- CRM integrations
- Branded phone numbers
- Call forwarding
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Salesmsg is the all-in-one SMS marketing, two-way texting and calling platform that makes connecting with your leads and customers effortless. With our iOS app, you can manage conversations on the go through text, calls, and ringless voicemails. Used by 3,500 businesses, Salesmsg makes meaningful, real-time communication as easy as a few taps on your iOS. FAST: Salesmsg delivers your messages instantly, with seamless two-way texting conversations that keep you connected with your customers from anywhere. BROADCAST-READY: Get the word out! Send SMS, MMS and ringless voicemail broadcasts to reach your entire audience in one go. Perfect for announcements, reminders, and promotions. FLEXIBLE: Schedule messages to send at just the right time, ensuring your updates reach customers when it matters most. INTEGRATED: Sync with HubSpot, ActiveCampaign, Keap, and more to easily connect Salesmsg to the tools you already rely on to keep your contact data up-to-date, and easily build automated texting campaigns. ON-BRAND: Use local, toll-free, or text-enabled landline numbers to match your brand. Quick-response texting templates keep messaging fast and consistent. RELIABLE: Never miss a lead. Salesmsg provides call forwarding and instant notifications, so every call and text is on your radar. POWERFUL: Salesmsg is built for your sales, marketing and support teams - to cut your sales cycle, capture your leads' attention and maximize customer engagement with every text message. Salesmsg is made for businesses that connect, engage, and grow. Join over 3,500 businesses using Salesmsg and experience how easy it is to communicate smarter, faster, and better. Ready to see what Salesmsg can do for you?
Screenshots
Verdict
ActiveCampaign and Salesmsg both sit at 4.6 stars, but that hides the real split: 53% of Salesmsg's written reviews are positive against 28% of ActiveCampaign's. Salesmsg also leads on iOS requirement (15.1 vs 18.0). On price, rating, ratings volume and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.6 for ActiveCampaign against 4.7 for Salesmsg. Both are backed by a comparable volume of ratings — 1.2K and 1.6K respectively. Written reviews are what separate them: 28% of ActiveCampaign's written reviews are positive against 53% of Salesmsg's.
ActiveCampaign ships an update fortnightly, Salesmsg every 3 weeks. The most recent releases landed on September 13, 2026 and September 23, 2026 respectively.
| Parameter | ActiveCampaign | Salesmsg |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (1.2K ratings) | 4.7 (1.6K ratings) — better |
| Positive reviews | 28.0% of reviews | 53.2% of reviews — better |
| Number of ratings | 1.2K | 1.6K — better |
| Update frequency | Fortnightly — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Freemium |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 18.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 80 MB | 86 MB |
| Age rating | 4+ | 4+ |
| Developer | ActiveCampaign, LLC | SalesMessage, Inc |
Customer experience
ActiveCampaign
Salesmsg
User reviews
ActiveCampaign
From 1.2K App Store ratingsWhat we love
- 🚀 Surprisingly simple to use
- 🚀 Analytics are great
- 👍 Excellence à un prix abordable
- 👍 Convenient
- 👍 Super awesome app
Room to improve
- 🐛 2FA won't verify
- 🐛 Difficult to get service
- 🐛 No sirve
- 🐛 Poor Customer Service
- 🐛 Poor customer service even for premium users
Salesmsg
From 1.6K App Store ratingsWhat we love
- 🚀 Easy to use
- 👍 User-friendly
- 🔒 Good customer service
- 💡 Integrates well with other apps
Room to improve
- 🐛 Frequent crashes and freezes
- 🐛 Buggy and unreliable
- 🐛 Inconsistent performance
- 🔋 High battery consumption
- 🔒 Poor cancellation/refund policy
Bugs and requests
ActiveCampaign
Reported bugs
5 issues- Deals stopped being displayed following this update on iOS iPhone 8
- Latest update broke it
- Can't see deals anymore after the latest update
- Login screen freezes
- Incompatible with older devices
Requested features
5 requests- Pode incluir mais funcionalidades?
- Please add push notifications
- Please add the ability to view basic email data like campaigns, lists, and other basics we use AC for!
- Dark mode option
- Advanced analytics dashboard
Salesmsg
Reported bugs
5 issues- App freezes on launch
- Messages disappearing or not visible
- Randomly logging out users
- Automated texts sent even after user disables
- Copy and paste function not working
Requested features
4 requests- Improve stability and reliability
- Add more features and customization options
- Enhance integration with popular business tools
- Improve customer support responsiveness
In-app purchases
ActiveCampaign
No in-app purchases
Salesmsg
No in-app purchases
Questions
Is ActiveCampaign free?
Is Salesmsg free?
Which has better reviews, ActiveCampaign or Salesmsg?
Do ActiveCampaign or Salesmsg have ads?
Which is updated more often, ActiveCampaign or Salesmsg?
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