Comparison

ActiveCampaign vs Care Kudos

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

ActiveCampaign

Manage your business on the go with this app. Track marketing campaign performance, manage sales pipelines, and access customer data from anywhere. Designed for businesses of all sizes, it keeps your business pulse at your fingertips.

Highlights
  • Marketing reports and analytics
  • CRM and sales automation
  • Contact and lead management
  • Campaign performance tracking
  • Deal management
  • Push notifications for sales activity
Features
Read full description

The ActiveCampaign app keeps you connected to your customers, not your computer. In a mobile society, if you're not able to run your business in the way your customers live their lives, you’re missing the mark. The ActiveCampaign mobile app keeps your most important data (and your business’s pulse) at your fingertips. A streamlined, intuitive interface lets you easily review important campaign and automation performance metrics whenever you want, and the built-in CRM lets users manage their entire sales team and pipeline from the field. Whether you’re a solopreneur or enterprise, the ActiveCampaign mobile app lets businesses of all sizes manage their business how (and where and when) they want. What you can do with the ActiveCampaign app: MARKETING REPORTS AND ANALYTICS Easily track your most important marketing campaigns and automations with detailed performance metrics like opens, click throughs, link performance, generated revenue, and A/B tests. CRM & SALES AUTOMATION The ActiveCampaign app has everything you need for the salesperson on-the-go. Review detailed lead and B2B activity, create and manage deals, make calls, and get push notifications while you’re in the field. CONTACTS & LEAD MANAGEMENT Dive into individual contact records to view the personal details and account activity of your leads and contacts, including those imported from popular integrations like Gmail and Outlook. Manage deals, lists, tags, and add notes in-app. Call or email contacts directly from their contact page — or connect to your existing app to send SMS messages. About ActiveCampaign: ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 750+ pre-built automations that combine transactional email and email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com. If you enjoy using ActiveCampaign, we’d appreciate a review. If something’s not working right, or you have a great idea you’d like to share, we’d love to hear from you at app-feedback@activecampaign.com. Note: The ActiveCampaign app requires a paid ActiveCampaign account.

About

Care Kudos

Features
Read full description

CareKudos is an intelligent recognition platform for the care sector. Designed for care homes, domiciliary agencies, supported living, and SEN schools, CareKudos turns daily appreciation into meaningful recognition and compliance data. Care workers can share anonymised achievements, receive recognition from colleagues and families, and build professional portfolios that support career progression. Managers get real-time team morale insights, CQC Well-Led evidence, and staff retention tools. FOR CARE WORKERS - Share GDPR-safe achievement posts - Receive recognition from peers, managers, and families - Build a professional portfolio for appraisals and promotions - Unlock badges and track career progression - Feel valued and recognised for the work you do FOR MANAGERS - View real-time team morale and engagement insights - Generate CQC Well-Led evidence - Access staff retention analytics and recognition insights - Review and moderate posts - View team leaderboards and recognition reports FOR FAMILIES - View anonymised updates about your relative - Give Family Stars to recognise exceptional care - Send thank-you messages to care teams - Stay connected and informed about care quality KEY FEATURES - GDPR-compliant data anonymisation - AES-256-GCM encryption for personal data - Recognition tools for different care settings - CQC evidence generation - Professional portfolio building for staff - Role-based access for care workers, managers, and families - Multi-organisation support for groups and agencies WHY CAREKUDOS? CareKudos helps care organisations make great care visible, valued, and verifiable. Recognise your team, improve morale, support staff retention, and turn everyday appreciation into useful evidence. Download CareKudos today and start recognising exceptional care in your organisation. PERMISSIONS CareKudos requests minimal permissions to provide the best experience. - Notifications: Used to send recognition alerts and important updates Personal data is encrypted and securely stored in accordance with UK GDPR and the Data Protection Act 2018. ABOUT US CareKudos is a UK-based platform dedicated to improving staff recognition, retention, and care quality across the health and social care sector.

Screenshots

ActiveCampaign3 screens
Care Kudos4 screens

Verdict

The call

The clearest difference is iOS requirement: Care Kudos at 15.0 against ActiveCampaign's 18.0. On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly every 2 weeks. The most recent releases landed on November 6, 2026 and October 31, 2026 respectively.

Scorecard1 real difference · 9 level
ActiveCampaign versus Care Kudos: the parameters behind the verdict, then further details
ParameterActiveCampaignCare Kudos
PriceFreeFree
Rating4.6 (1.2K ratings) — better—
Positive reviews28.7% of reviews—
Number of ratings1.2K — better—
Update frequencyEvery 2 weeksEvery 2 weeks
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS18.015.0 — better
Further details — not scored
Size77 MB53 MB
Age rating4+4+
DeveloperActiveCampaign, LLCCarekudos Ltd

Bugs and requests

ActiveCampaign

Reported bugs

5 issues
  • Deals stopped being displayed following this update on iOS iPhone 8
  • Latest update broke it
  • Can't see deals anymore after the latest update
  • Login screen freezes
  • Incompatible with older devices

Requested features

5 requests
  • Pode incluir mais funcionalidades?
  • Please add push notifications
  • Please add the ability to view basic email data like campaigns, lists, and other basics we use AC for!
  • Dark mode option
  • Advanced analytics dashboard

Care Kudos

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

ActiveCampaign

No in-app purchases

None

Care Kudos

No in-app purchases

Questions

Is ActiveCampaign free?
ActiveCampaign is free to download, with no in-app purchases.
Is Care Kudos free?
Care Kudos is free to download, with no in-app purchases.
Do ActiveCampaign or Care Kudos have ads?
Neither ActiveCampaign nor Care Kudos shows ads.
Which is updated more often, ActiveCampaign or Care Kudos?
ActiveCampaign ships an update every 2 weeks, and Care Kudos every 2 weeks. Most recently, ActiveCampaign was updated on November 6, 2026 and Care Kudos on October 31, 2026.

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