Comparison

MacrosFirst vs MOVES by Madeline

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

MacrosFirst

This app helps users track their food intake, calories, and macronutrients to achieve health and fitness goals. It offers features like custom goal setting, automatic serving size calculation, and quick food logging via barcode scanning or label analysis. Users can also monitor progress, share meals, and even convert alcohol calories into macro equivalents.

Highlights
  • Custom macro goal setting
  • Automatic serving size calculation
  • Barcode and label scanning for food logging
  • Detailed macro and nutrient tracking
  • Progress analysis and trend reporting
  • Meal sharing and social support
  • Alcohol calorie conversion
Features
Read full description

MacrosFirst is the most powerful macro tracker, food logger, calorie counter, and meal planner—designed to help you easily achieve your health and fitness goals, no matter your diet or fitness level. [ SET & TRACK YOUR MACRO GOALS ] • Create custom daily and meal-level macro goals, including unlimited custom meals, to fit any schedule or diet plan. [ AUTO-CALCULATE SERVING SIZES ] • Automatically calculate serving sizes to hit your specific macro targets with precision. [ LOG FOODS & MEALS IN SECONDS ] • Search a database of over 3M+ verified foods or scan barcodes with the barcode scanner for quick, accurate tracking—and easily copy meals or entire days between dates. [ SCAN NUTRITION LABELS ] • Instantly import nutrition facts by scanning food labels with your camera—no manual entry required. [ TRACK MACROS & NUTRIENTS ] • Get detailed breakdowns of calories, protein, carbs, fats, and more, and customize your view to track the metrics that matter most. [ ANALYZE YOUR PROGRESS ] • Track body weight trends and compare them with your food intake over time using detailed progress reports. [ SHARE MEALS & STAY CONNECTED ] • Share meals, foods, and recipes with friends and family, and view their daily logs for mutual support. [ CONVERT ALCOHOL INTO MACROS ] • Allocate alcohol calories as carbs, fat, or a combination of both, keeping your calorie and macro tracking perfectly aligned. ▶ GET EVEN MORE WITH PREMIUM ◀ [ UNLIMITED DAILY GOALS ] • Set personalized macro targets for specific days, perfect for carb cycling or training and rest days. [ SMARTER FOOD SEARCH ] • Find foods fast using AI—just describe your meal with voice or text, or snap a photo of your plate. [ PERSONALIZED EXPERIENCE ] • Save meal and day notes, and use Extra Meals to track unplanned or one-off meals seamlessly. [ ANALYZE YOUR NUTRIENT TRENDS ] • View nutrient trends and averages over any date range to track long-term progress and insights. [ SAVE & EXPORT DATA ] • Export your meal history to Excel or sync your data to Google Sheets for a deeper analysis of your nutrition. [ IMPORT RECIPES ] • Import recipes from any website, complete with ingredients and step-by-step instructions. [ MACRO MATH CALORIE REPORTING ] Calculate calories based on the actual macros to ensure that calories and macros always match, even when nutrition labels are inconsistent. [ UNLIMITED CONNECTIONS ] • Follow unlimited friends and share your progress, meals, and nutrition insights with your support network. [ VIP SUPPORT ] • Enjoy priority VIP support for Premium subscribers, ensuring your questions and needs are addressed promptly. ▶ SUBSCRIPTION PRICING & TERMS ◀ MacrosFirst is free to download and use, with optional Premium features available through auto-renewing subscriptions. Privacy & Security Policy: https://www.macrosfirst.com/privacy-policy.html Terms of Use: https://www.macrosfirst.com/terms.html

About

MOVES by Madeline

This women's fitness app offers science-backed workouts for every life stage, from home to the gym. It provides expert-led programs, customizable plans, and progress tracking to help users achieve their fitness goals with confidence.

Highlights
  • Programs for every goal
  • Expert guidance from specialists
  • Weekly fresh workouts
  • Customizable workout calendar
  • Demonstration videos & cues
  • Exercise modifications
  • Progress tracking
Features
Read full description

Expertly Designed Workouts for Every Phase of Life Moves App is a women’s fitness app that offers dynamic, science-backed workouts designed for every stage of life. Whether you’re training at home, in the gym, or on the go, Moves provides effective, expert-led programs that take the guesswork out of your workouts. With customizable plans, progress tracking, and a supportive community, Moves makes it easy to show up, work hard, and see real results. - Programs for Every Goal: From strength-building to endurance training, core rebuilding to pregnancy/postpartum fitness, Moves offers 8 unique programs designed to fit your personal goals and lifestyle. - Expert Guidance: Created by a team of specialists, including licensed doctors of physical therapy and women's health experts, all programs are based on the latest research to bring you results you can see and feel. - Weekly Workouts: Experience 5 fresh workouts every week alongside a supportive community of tens of thousands of women. Confidence in the Gym: Whether you’re at home or in a gym, Moves gives you the tools to feel confident lifting weights and achieving your training goals. Key Features: - Customizable Workout Calendar: Easily schedule and follow your workouts with a personalized plan. - 30/60 Minute Options: Choose between workout durations to fit your schedule. - Demonstration Videos & Cues: Get clear guidance on each exercise with videos, step-by-step cues, and target muscle group diagrams to ensure you're performing movements correctly and effectively. - Exercise Modifications: Access alternate exercises tailored to your equipment, fitness level, or life phase (including pregnancy), all programmed by a licensed physical therapist. - Progress Tracking: Log weights, track workout history, and watch your progress over time. Subscription Details Moves offers monthly and yearly subscription options, giving subscribers access to all programs, features, and updates. Subscriptions are easily managed through your account settings. Download the app and start your fitness journey today with our free 7-day trial! Need help? Please reach out to us at support@movesapp.com. Terms of Service/EULA: https://www.movesapp.com/terms-of-service

Screenshots

MacrosFirst4 screens
MOVES by Madeline4 screens

Verdict

The call

The clearest difference is monetization model: MacrosFirst at freemium against MOVES by Madeline's subscription. MacrosFirst also leads on update cadence (weekly vs fortnightly) and ratings volume (23K vs 4.1K). MOVES by Madeline's advantage is ads (none vs shown) and review sentiment (96% vs 74%). On price, rating, in-app purchases and chart position there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. MacrosFirst sells 7 in-app purchases, starting at $11.99 per month and MOVES by Madeline sells 1 in-app purchase, starting at $19.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.9 for MacrosFirst against 4.9 for MOVES by Madeline. That said, the two scores are not equally well evidenced: MacrosFirst has 23K ratings behind it against 4.1K, so its average is the more settled of the two. Written reviews are what separate them: 74% of MacrosFirst's written reviews are positive against 96% of MOVES by Madeline's.

UpkeepUpdate frequency

MacrosFirst ships an update weekly, MOVES by Madeline fortnightly. Both last shipped on October 24, 2026.

Scorecard6 real differences · 5 level
MacrosFirst versus MOVES by Madeline: the parameters behind the verdict, then further details
ParameterMacrosFirstMOVES by Madeline
PriceFreeFree
Rating4.9 (23K ratings)4.9 (4.1K ratings) — better
Positive reviews74.0% of reviews96.3% of reviews — better
Number of ratings23K — better4.1K
Update frequencyWeekly — betterFortnightly
AdsYesNo — better
In-app purchasesYesYes
MonetizationFreemium — betterSubscription
Best chart rank#86 — better#147
DevicesiPhone, iPad, Apple Watch — betteriPhone
Requires iOS16.016.0
Further details — not scored
Size212 MB109 MB
Age rating12+12+
DeveloperMacrosFirst, Inc.Madeline Moves, Inc.

Customer experience

MacrosFirst

All ratings23,150 ratings
Positive97.2%
Neutral1.6%
Negative1.3%
Written reviews516 reviews
Positive74.0%
Neutral6.4%
Negative19.6%

MOVES by Madeline

All ratings4,041 ratings
Positive96.9%
Neutral0.9%
Negative2.2%
Written reviews834 reviews
Positive96.3%
Neutral1.2%
Negative2.5%

User reviews

MacrosFirst

From 23K App Store ratings

What we love

  • 👍 Easy to use
  • 🚀 Intuitive interface
  • 💯 Accurate macro tracking
  • 🔍 Extensive food database
  • 🔓 Free features without paywall

Room to improve

  • 🐛 Occasional bugs and glitches
  • 📚 Limited food database for some users
  • 🔢 Difficulty adjusting serving sizes
  • 🔍 Inaccurate nutrition info for some items
  • 🔧 Lacking certain customization options

MOVES by Madeline

From 4.1K App Store ratings

What we love

  • 🚀 Effective workouts
  • 👍 Easy to use app
  • 💪 Builds strength and confidence
  • 🤰 Great for pregnancy and postpartum
  • 🤑 Excellent value for money

Room to improve

  • 🐛 Occasional technical issues with videos and timers
  • 🔍 Difficulty finding specific workouts
  • 💻 Some exercises require gym equipment
  • 🤔 Lack of verbal cues during exercises

Bugs and requests

MacrosFirst

Reported bugs

3 issues
  • Search function not working properly
  • Time zone issues causing date discrepancies
  • Scanning feature recording incorrect nutrition info

Requested features

5 requests
  • Integration with Apple Health
  • Ability to share meals/recipes with friends
  • Customizable macro goals (e.g., carb cycling)
  • Improved reporting and progress tracking
  • Option to submit food data corrections

MOVES by Madeline

Reported bugs

2 issues
  • Workouts not saving to history
  • Difficulty canceling subscription

Requested features

2 requests
  • Option to hide weight history from social sharing
  • More guidance on proper form for beginners

In-app purchases

7 purchases

MacrosFirst

Subscriptions7
  • MacrosFirst Premium7 Days trial2 variants$11.991 Month
  • MacrosFirst Premium14 Days trial2 variants$11.991 Month
  • MacrosFirst Premium7 Days trial$41.991 Year
Show 4 more
  • MacrosFirst Premium7 Days trial$71.991 Year
  • MacrosFirst Premium14 Days trial$71.991 Year
  • MacrosFirst Premium7 Days trial$79.991 Year
  • MacrosFirst Premium14 Days trial$79.991 Year
1 purchases

MOVES by Madeline

Subscriptions1
  • Workout Subscription - Monthly7 Days trial$19.991 Month

Questions

Is MacrosFirst free?
MacrosFirst is free to download, with in-app purchases available.
Is MOVES by Madeline free?
MOVES by Madeline is free to download, with in-app purchases available.
Which has better reviews, MacrosFirst or MOVES by Madeline?
MOVES by Madeline is rated higher. MacrosFirst averages 4.9 out of 5 from 23K ratings, while MOVES by Madeline averages 4.9 from 4.1K ratings.
Do MacrosFirst or MOVES by Madeline have ads?
MacrosFirst shows ads; MOVES by Madeline does not.
Which is updated more often, MacrosFirst or MOVES by Madeline?
MacrosFirst ships an update weekly, and MOVES by Madeline fortnightly. Most recently, MacrosFirst was updated on October 24, 2026 and MOVES by Madeline on October 24, 2026.
Which is more popular, MacrosFirst or MOVES by Madeline?
MacrosFirst currently peaks at #86 in the App Store charts, and MOVES by Madeline at #147. Chart position reflects recent download velocity rather than total install base.

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