Comparison

Subscription Manager vs Emma

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Subscription Manager

Easily track recurring expenses, receive bill payment reminders, and gain insights into your spending habits. Organize subscriptions by category and view costs over various timeframes. Widgets and Siri shortcuts offer quick access to upcoming bills.

Highlights
  • Track recurring expenses
  • Bill payment reminders
  • Understand spending habits
  • Organize by category
  • Home screen widgets
  • Siri shortcuts
Features
Read full description

Subscription Manager makes it easy to track your recurring expenses, get bill reminders, and understand exactly how much you’re spending—weekly, monthly, or yearly. Smart Reminders Never forget a due date again. Get timely notifications (opt-in only) before a subscription is due. Know What You Owe See your total, remaining, or average subscription costs across any time frame. Supports multiple currencies and auto-calculates expenses for you. Organize with Categories Group subscriptions by category (e.g., entertainment, fitness, cloud) to see where your money goes. Flexible Subscription Tracking Add detailed info like name, purpose, amount, billing cycle, currency, due dates, and notes (like cancel dates or trial periods). You can even archive subscriptions temporarily. Home Screen Widgets & Siri Shortcuts Check your upcoming bills or remaining budget at a glance—or just ask Siri. Customize Your Experience Sort and filter your subscriptions into categories, change the app icon or theme, and more. Built for Privacy Only the data necessary to support features like notifications is collected to enable those features. (opt-in only) ---------------- Note: Subscription Manager helps you track subscriptions, but does not modify or manage them. To start, cancel, or pause a subscription, contact the original service provider directly. ---------------- Subscription Info: Payment will be charged to your iTunes account at confirmation of purchase. Your subscription will auto-renew unless canceled at least 24 hours before the end of the current period. Manage or cancel in your App Store Account Settings. Any unused portion of a free trial will be forfeited upon purchase.

About

Emma

Consolidate all your financial accounts in one place to track spending, manage subscriptions, and set budgets. Receive weekly reports, daily balance notifications, and overdraft alerts. Offers bank-level security with SSL encryption and biometric authentication.

Highlights
  • Consolidate all accounts
  • Track subscriptions
  • Set budgets
  • Weekly spending reports
  • Overdraft alerts
  • Bank-level security
Features
Read full description

Meet Emma, your financial super app ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL SECURITY Worried about sharing your data? We hear you. ● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored. ● Emma uses biometric security authentication for an added level of protection. CUSTOMER REVIEWS “This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!” Sarah “I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!” Mike OUR MISSION We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for. We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M. MORE FEATURES? GO PLUS, PRO OR ULTIMATE We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade: Emma Plus True Balance - preemptively see the balance of your bank account after your subscriptions are removed Fraud Detection - find out whether your personal details have been part of a known data breach Bill Reminders - get reminded about your upcoming bills so you never miss a payment Cashback - get cashback from your favorite brands Emma Pro All the features in Emma Plus Custom categories - so you can customize your finances to your heart's content Rename transactions - for easier reference Export data - to understand your finances on excel Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma Create Smart Rules - to automate your Offline Accounts. Look, no hands! Split your transactions - into multiple categories for more flexibility Legendary Pro Icon - because you are a Pro Emma Ultimate All the features in Emma Plus & Pro Spaces - group together different accounts to see separated analytics and budgets Ultimate Icon - so you can show them who's boss ----------------------------------- If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Subscriptions are managed by the user and auto-renewal may be turned off by going to the user's Apple ID. Emma subscription prices start at $4.99 CAD/USD/month with 1-month and 12-month packages available. Prices are subject to change without notice. No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase Emma Plus, Emma or Emma Ultimate, you can simply continue using Emma for free. Emma Technologies LTD is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Reference no. 794952 Company Registration Number: 10578464. Terms and Conditions: https://emma-app.com/terms Privacy Policy: https://emma-app.com/privacy

Screenshots

Subscription Manager4 screens
Emma4 screens

Verdict

The call

The clearest difference is ads: Subscription Manager at none against Emma's shown. Subscription Manager also leads on review sentiment (52% vs 38%). Emma's advantage is rating (4.7 vs 4.5) and iOS requirement (15.1 vs 17.0). On price, ratings volume, update cadence and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Subscription Manager sells 11 in-app purchases, starting at $0.99 per month and Emma sells 8 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Emma holds the better App Store score, 4.7 against 4.5. Both are backed by a comparable volume of ratings — 1.7K and 1.4K respectively. Written reviews complicate that: 52% of Subscription Manager's written reviews are positive against 38% of Emma's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Subscription Manager ships an update every 2 weeks, Emma weekly. The most recent releases landed on October 26, 2026 and October 27, 2026 respectively.

Scorecard4 real differences · 6 level
Subscription Manager versus Emma: the parameters behind the verdict, then further details
ParameterSubscription ManagerEmma
PriceFreeFree
Rating4.5 (1.7K ratings)4.7 (1.4K ratings) — better
Positive reviews51.9% of reviews — better38.3% of reviews
Number of ratings1.7K — better1.4K
Update frequencyEvery 2 weeksWeekly — better
AdsNo — betterYes
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS17.015.1 — better
Further details — not scored
Size26 MB161 MB
Age rating4+4+
DeveloperKango Studios LLCEmma Technologies LTD.

Customer experience

Subscription Manager

All ratings1,646 ratings
Positive86.9%
Neutral3.1%
Negative10.0%
Written reviews208 reviews
Positive51.9%
Neutral13.0%
Negative35.1%

Emma

All ratings1,419 ratings
Positive92.6%
Neutral1.4%
Negative6.0%
Written reviews716 reviews
Positive38.3%
Neutral8.5%
Negative53.2%

User reviews

Subscription Manager

From 1.7K App Store ratings

What we love

  • 👍 Simple and easy to use
  • 💡 Helpful for managing subscriptions
  • 🚀 Efficient subscription tracking
  • 🔒 Privacy-focused approach

Room to improve

  • 🐛 Bugs and glitches (e.g., Face ID issues, data loss)
  • 💰 Paid subscription required for full functionality
  • 🔍 Lack of automatic subscription discovery

Emma

From 1.4K App Store ratings

What we love

  • 👍 Helpful for budgeting and tracking spending
  • 🚀 Efficient at categorizing transactions
  • 💡 Useful for detecting subscriptions and recurring payments
  • 👍 Intuitive and user-friendly interface
  • 👍 Provides good financial insights and analytics

Room to improve

  • 🔒 Concerns about data privacy and security
  • 💰 Expensive subscription model, features locked behind paywall
  • 🐛 Syncing issues, transactions not always accurately categorized
  • 🔍 Difficult to cancel subscription or delete account
  • 📢 Aggressive upselling and notifications

Bugs and requests

Subscription Manager

Reported bugs

3 issues
  • Subscriptions disappearing after updates
  • Unlock screen issues (Face ID loop)
  • Inconsistent app behavior (e.g., icon customization)

Requested features

5 requests
  • Custom billing cycle options
  • Ability to mark subscriptions as paid
  • Improved notification system
  • Sync across devices
  • More language support (e.g., Spanish, Russian)

Emma

Reported bugs

4 issues
  • App crashes or freezes frequently
  • Transactions not syncing properly or showing incorrect balances
  • Issues connecting to certain bank accounts
  • Recurring payments not being tracked accurately

Requested features

5 requests
  • Add support for more banks and financial institutions
  • Improve budgeting features with better categorization and goal-setting
  • Provide more customization options for categories and reporting
  • Integrate with investment accounts and track net worth
  • Offer a more affordable pricing model or free tier with core features

In-app purchases

11 purchases

Subscription Manager

Subscriptions3
  • Subscription Ultra - Monthly$0.991 Month
  • Subscription Ultra - Yearly$9.991 Year
  • Pro - Yearly$9.991 Year
One-time8
  • Nice Tip - Nice$0.99
  • Old Unlimited Subscriptions$2.99
  • Subscription Tip - Kind$2.99
Show 5 more
  • Unlimited Subscriptions$4.99
  • Subscription Tip - Generous$4.99
  • Subscription Tip - Amazing$9.99
  • Subscription Tip - Ginormous$19.99
  • Subscription Pro - Large$29.99
8 purchases

Emma

Subscriptions8
  • Emma Plus Monthly7 Days trial$4.991 Month
  • Emma Pro Monthly7 Days trial$9.991 Month
  • Monthly Pro Subscription7 Days trial$9.991 Month
Show 5 more
  • Emma Pro7 Days trial2 variants$9.991 Month
  • Emma Ultimate7 Days trial$14.991 Month
  • Emma Plus Yearly7 Days trial$41.991 Year
  • Emma Pro7 Days trial2 variants$83.991 Year
  • Subscription7 Days trial$83.991 Year

Questions

Is Subscription Manager free?
Subscription Manager is free to download, with in-app purchases available.
Is Emma free?
Emma is free to download, with in-app purchases available.
Which has better reviews, Subscription Manager or Emma?
Emma is rated higher. Subscription Manager averages 4.5 out of 5 from 1.7K ratings, while Emma averages 4.7 from 1.4K ratings.
Do Subscription Manager or Emma have ads?
Emma shows ads; Subscription Manager does not.
Which is updated more often, Subscription Manager or Emma?
Subscription Manager ships an update every 2 weeks, and Emma weekly. Most recently, Subscription Manager was updated on October 26, 2026 and Emma on October 27, 2026.

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