Comparison

Emma vs Paymaster

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Emma

Consolidate all your financial accounts in one place to track spending, manage subscriptions, and set budgets. Receive weekly reports, daily balance notifications, and overdraft alerts. Offers bank-level security with SSL encryption and biometric authentication.

Highlights
  • Consolidate all accounts
  • Track subscriptions
  • Set budgets
  • Weekly spending reports
  • Overdraft alerts
  • Bank-level security
Features
Read full description

Meet Emma, your financial super app ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL SECURITY Worried about sharing your data? We hear you. ● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored. ● Emma uses biometric security authentication for an added level of protection. CUSTOMER REVIEWS “This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!” Sarah “I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!” Mike OUR MISSION We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for. We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M. MORE FEATURES? GO PLUS, PRO OR ULTIMATE We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade: Emma Plus True Balance - preemptively see the balance of your bank account after your subscriptions are removed Fraud Detection - find out whether your personal details have been part of a known data breach Bill Reminders - get reminded about your upcoming bills so you never miss a payment Cashback - get cashback from your favorite brands Emma Pro All the features in Emma Plus Custom categories - so you can customize your finances to your heart's content Rename transactions - for easier reference Export data - to understand your finances on excel Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma Create Smart Rules - to automate your Offline Accounts. Look, no hands! Split your transactions - into multiple categories for more flexibility Legendary Pro Icon - because you are a Pro Emma Ultimate All the features in Emma Plus & Pro Spaces - group together different accounts to see separated analytics and budgets Ultimate Icon - so you can show them who's boss ----------------------------------- If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Subscriptions are managed by the user and auto-renewal may be turned off by going to the user's Apple ID. Emma subscription prices start at $4.99 CAD/USD/month with 1-month and 12-month packages available. Prices are subject to change without notice. No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase Emma Plus, Emma or Emma Ultimate, you can simply continue using Emma for free. Emma Technologies LTD is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Reference no. 794952 Company Registration Number: 10578464. Terms and Conditions: https://emma-app.com/terms Privacy Policy: https://emma-app.com/privacy

About

Paymaster

Take control of your finances with this app. Track expenses and income across multiple currencies, plan budgets, and analyze spending patterns. It offers features like SMS transaction import and payment reminders to help you manage your money effectively.

Highlights
  • Expense and income tracking
  • Budget planning
  • Multi-currency support (170+)
  • Transaction creation from SMS
  • Scheduled payment reminders
  • Graphical reports
  • Configurable categories
Features
Read full description

Do not know where your money goes? Can't save money? Paymaster will help to take finances under control! You will always know how much you have in your wallet, on the credit card and on the bank account. How much do you owe and how much one owes to you. You can: - Maintain accounts and keep notes about your expenses and incomes in 170 currencies. - Plan your budget. - Analyze the structure of expenses and incomes. - Monitor the profitability of your savings in foreign currency. Paymaster will be: - Create transactions from SMS banks send. - Remind to make scheduled payments. - Warn about exceeding budgets. Paymaster has everything you need: - Graphical reports. - Configurable categories of expenses and incomes. - Over 170 currencies. - Transaction creation from SMS banks send. - Budgets. - TAGs. - Transaction splitting. - Backups. - Data protection. Paymaster has a free version (Package TRACK) with some limitations (2 accounts, 10 SMS for parsing per month, charts, budgets and currencies functionality limitations). For basic accounting, it is more than enough (and it’s also ad-free)! If you want to take your finances under full control, analyse expenses and incomes, monitor your savings and exchange rates, then there are two subscription plans without limitations: "Plan SAVE UP" and "Plan MANAGE". Payment will be charged to your Apple ID account at the confirmation of purchase. The subscription automatically renews unless it is canceled at least 24 hours before the end of the current period. Your account will be charged for renewal within 24 hours prior to the end of the current period. You can manage and cancel your subscriptions by going to your App Store account settings after purchase. Here is a link to the Terms of Use: https://paymaster.site/terms-of-use?lang=en

Screenshots

Emma4 screens
Paymaster4 screens

Verdict

The call

The clearest difference is rating: Emma at 4.7 against Paymaster's 4.0. Emma also leads on ratings volume (1.4K vs 4) and update cadence (every 6 days vs monthly). Paymaster's advantage is ads (none vs shown) and review sentiment (63% vs 38%). On price, in-app purchases, monetization model and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Emma sells 8 in-app purchases, starting at $4.99 per month and Paymaster sells 4 in-app purchases, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Emma holds the better App Store score, 4.7 against 4.0. That said, the two scores are not equally well evidenced: Emma has 1.4K ratings behind it against 4, so its average is the more settled of the two. Written reviews complicate that: 38% of Emma's written reviews are positive against 63% of Paymaster's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Emma ships an update every 6 days, Paymaster monthly. The most recent releases landed on September 24, 2026 and September 23, 2026 respectively.

Scorecard5 real differences · 5 level
Emma versus Paymaster: the parameters behind the verdict, then further details
ParameterEmmaPaymaster
PriceFreeFree
Rating4.7 (1.4K ratings) — better4.0 (4 ratings)
Positive reviews38.4% of reviews62.5% of reviews — better
Number of ratings1.4K — better4
Update frequencyEvery 6 days — betterMonthly
AdsYesNo — better
In-app purchasesYesYes
MonetizationFree with in-app purchasesFreemium
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS15.115.0 — better
Further details — not scored
Size165 MB135 MB
Age rating4+4+
DeveloperEmma Technologies LTD.Sergey Kolyoskin

Customer experience

Emma

All ratings1,409 ratings
Positive92.5%
Neutral1.4%
Negative6.0%
Written reviews674 reviews
Positive38.4%
Neutral8.9%
Negative52.7%

Paymaster

All ratings4 ratings
Positive75.0%
Neutral0.0%
Negative25.0%
Written reviews24 reviews
Positive62.5%
Neutral16.7%
Negative20.8%

Bugs and requests

Emma

Reported bugs

4 issues
  • App crashes or freezes frequently
  • Transactions not syncing properly or showing incorrect balances
  • Issues connecting to certain bank accounts
  • Recurring payments not being tracked accurately

Requested features

5 requests
  • Add support for more banks and financial institutions
  • Improve budgeting features with better categorization and goal-setting
  • Provide more customization options for categories and reporting
  • Integrate with investment accounts and track net worth
  • Offer a more affordable pricing model or free tier with core features

Paymaster

Not enough reviews yet to summarise bugs or requests.

In-app purchases

8 purchases

Emma

Subscriptions8
  • Emma Plus Monthly7 Days trial$4.991 Month
  • Emma Pro Monthly7 Days trial$9.991 Month
  • Monthly Pro Subscription7 Days trial$9.991 Month
Show 5 more
  • Emma Pro7 Days trial2 variants$9.991 Month
  • Emma Ultimate7 Days trial$14.991 Month
  • Emma Plus Yearly7 Days trial$41.991 Year
  • Emma Pro7 Days trial2 variants$83.991 Year
  • Subscription7 Days trial$83.991 Year
4 purchases

Paymaster

Subscriptions4
  • "SAVE UP" monthly plan1 Month trial$2.991 Month
  • "MANAGE" monthly plan1 Month trial$5.991 Month
  • "SAVE UP" yearly plan1 Month trial$17.991 Year
Show 1 more
  • "MANAGE" yearly plan1 Month trial$35.991 Year

Questions

Is Emma free?
Emma is free to download, with in-app purchases available.
Is Paymaster free?
Paymaster is free to download, with in-app purchases available.
Which has better reviews, Emma or Paymaster?
Emma is rated higher. Emma averages 4.7 out of 5 from 1.4K ratings, while Paymaster averages 4.0 from 4 ratings.
Do Emma or Paymaster have ads?
Emma shows ads; Paymaster does not.
Which is updated more often, Emma or Paymaster?
Emma ships an update every 6 days, and Paymaster monthly. Most recently, Emma was updated on September 24, 2026 and Paymaster on September 23, 2026.

Other comparisons