Comparison

Emma vs Subscription tracker

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Emma

Consolidate all your financial accounts in one place to track spending, manage subscriptions, and set budgets. Receive weekly reports, daily balance notifications, and overdraft alerts. Offers bank-level security with SSL encryption and biometric authentication.

Highlights
  • Consolidate all accounts
  • Track subscriptions
  • Set budgets
  • Weekly spending reports
  • Overdraft alerts
  • Bank-level security
Features
Read full description

Meet Emma, your financial super app ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL SECURITY Worried about sharing your data? We hear you. ● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored. ● Emma uses biometric security authentication for an added level of protection. CUSTOMER REVIEWS “This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!” Sarah “I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!” Mike OUR MISSION We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for. We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M. MORE FEATURES? GO PLUS, PRO OR ULTIMATE We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade: Emma Plus True Balance - preemptively see the balance of your bank account after your subscriptions are removed Fraud Detection - find out whether your personal details have been part of a known data breach Bill Reminders - get reminded about your upcoming bills so you never miss a payment Cashback - get cashback from your favorite brands Emma Pro All the features in Emma Plus Custom categories - so you can customize your finances to your heart's content Rename transactions - for easier reference Export data - to understand your finances on excel Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma Create Smart Rules - to automate your Offline Accounts. Look, no hands! Split your transactions - into multiple categories for more flexibility Legendary Pro Icon - because you are a Pro Emma Ultimate All the features in Emma Plus & Pro Spaces - group together different accounts to see separated analytics and budgets Ultimate Icon - so you can show them who's boss ----------------------------------- If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Subscriptions are managed by the user and auto-renewal may be turned off by going to the user's Apple ID. Emma subscription prices start at $4.99 CAD/USD/month with 1-month and 12-month packages available. Prices are subject to change without notice. No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase Emma Plus, Emma or Emma Ultimate, you can simply continue using Emma for free. Emma Technologies LTD is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Reference no. 794952 Company Registration Number: 10578464. Terms and Conditions: https://emma-app.com/terms Privacy Policy: https://emma-app.com/privacy

About

Subscription tracker

This app helps you manage all your recurring payments in one place. Easily track subscriptions, get timely reminders before renewals, and see your total monthly spending to avoid surprise charges and save money.

Highlights
  • Track all recurring payments
  • Manage subscriptions easily
  • Get smart renewal alerts
  • View monthly spending totals
  • Add custom subscriptions
  • Track free trial end dates
Features
Read full description

Welcome to 99subs - the simple way to stop surprise renewals and take back control of your money. Think of it as your personal subscription tracker and manager in one clean, easy-to-use app. Add every recurring payment you have - Netflix, gym, phone bill, cloud storage, public transport pass, meal kits - and let 99subs handle the rest. How it works is simple: • Enter the start date, renewal period, and price for each service. • Pick from hundreds of premade services, or create a custom one in seconds. • Get smart notifications before a charge hits so you have time to act. • See your total subscription spend for the current month at a glance. Why people love 99subs: • Track subscriptions without spreadsheets or guesswork. Clear timelines show what renews next and what it costs. • Manage subscriptions confidently. Pause, switch, or cancel with intention instead of reacting after the bill arrives. • Never forget free trials again. We remind you ahead of time so you can decide to keep it or end it. • Find hidden drains. Be mindful about long-forgotten subscriptions and stop small charges from snowballing. • Build your own. If it isn’t in our catalog, add a custom subscription with the details you need. • Budget better. Real-time totals reveal how much you’ll spend this month, helping you plan and save. Designed for everyday life. Student, family, freelancer - 99subs gives you clarity. All renewing costs in one place, so you always know where money goes - and when. Stay ahead of renewals. Timely reminders arrive before each renewal. That means no more “I forgot to cancel” moments. If you choose to end a service, use the handy subscription cancel note and keep a record of your decisions. Your data, your choice. We focus on the essentials so you can organize subscriptions quickly without getting technical. Add only the details that matter and update them anytime. No ads - just a focused experience to help you save. Get more from the subscriptions you keep. Plan upgrades, downgrades, or seasonal pauses. Compare prices, track trial end dates, and actually use what you pay for. Keep what brings value, drop what doesn’t, and watch your monthly total come down. Key highlights • Subscription tracker with a clear timeline • Fast setup with hundreds of popular services • Custom subscriptions for anything else • Smart alerts before renewals and free trials end • Monthly total for all subscription spending • Notes, categories, and flexible renewal periods • Clean, friendly design with zero clutter Take charge today. Download 99subs and track subscriptions the easy way. See everything in one place, avoid surprise charges, and keep more of your money. Manage subscriptions with confidence, stay on top of free trials, and decide what deserves a place in your budget. 99subs makes it simple to manage subscriptions your way - and it feels great to be in control. Terms and Conditions: https://wiseapps.wixsite.com/wise/terms-conditions Privacy Policy: https://wiseapps.wixsite.com/wise/privacy-policy

Screenshots

Emma4 screens
Subscription tracker4 screens

Verdict

The call

The clearest difference is rating: Emma at 4.7 against Subscription tracker's 4.2. Emma also leads on update cadence (every 6 days vs every 2 months) and ratings volume (1.4K vs 79). Subscription tracker's advantage is ads (none vs shown) and review sentiment (52% vs 39%). On price, in-app purchases, monetization model and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Emma sells 8 in-app purchases, starting at $4.99 per month and Subscription tracker sells 3 in-app purchases, starting at $1.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Emma holds the better App Store score, 4.7 against 4.2. That said, the two scores are not equally well evidenced: Emma has 1.4K ratings behind it against 79, so its average is the more settled of the two. Written reviews complicate that: 39% of Emma's written reviews are positive against 52% of Subscription tracker's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Emma ships an update every 6 days, Subscription tracker every 2 months. The most recent releases landed on October 17, 2026 and October 19, 2026 respectively.

Scorecard6 real differences · 4 level
Emma versus Subscription tracker: the parameters behind the verdict, then further details
ParameterEmmaSubscription tracker
PriceFreeFree
Rating4.7 (1.4K ratings) — better4.2 (79 ratings)
Positive reviews38.6% of reviews52.2% of reviews — better
Number of ratings1.4K — better79
Update frequencyEvery 6 days — betterEvery 2 months
AdsYesNo — better
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPad, iPod — betteriPhone
Requires iOS15.1 — better16.0
Further details — not scored
Size158 MB23 MB
Age rating4+4+
DeveloperEmma Technologies LTD.Arnas Petrusevicius

Customer experience

Emma

All ratings1,416 ratings
Positive92.6%
Neutral1.4%
Negative6.0%
Written reviews699 reviews
Positive38.6%
Neutral8.7%
Negative52.6%

Subscription tracker

All ratings79 ratings
Positive81.0%
Neutral6.3%
Negative12.7%
Written reviews23 reviews
Positive52.2%
Neutral17.4%
Negative30.4%

Bugs and requests

Emma

Reported bugs

4 issues
  • App crashes or freezes frequently
  • Transactions not syncing properly or showing incorrect balances
  • Issues connecting to certain bank accounts
  • Recurring payments not being tracked accurately

Requested features

5 requests
  • Add support for more banks and financial institutions
  • Improve budgeting features with better categorization and goal-setting
  • Provide more customization options for categories and reporting
  • Integrate with investment accounts and track net worth
  • Offer a more affordable pricing model or free tier with core features

Subscription tracker

Not enough reviews yet to summarise bugs or requests.

In-app purchases

8 purchases

Emma

Subscriptions8
  • Emma Plus Monthly7 Days trial$4.991 Month
  • Emma Pro Monthly7 Days trial$9.991 Month
  • Monthly Pro Subscription7 Days trial$9.991 Month
Show 5 more
  • Emma Pro7 Days trial2 variants$9.991 Month
  • Emma Ultimate7 Days trial$14.991 Month
  • Emma Plus Yearly7 Days trial$41.991 Year
  • Emma Pro7 Days trial2 variants$83.991 Year
  • Subscription7 Days trial$83.991 Year
3 purchases

Subscription tracker

Subscriptions2
  • Unlimited access$1.991 Month
  • 1 year unlimited tracking$8.991 Year
One-time1
  • Unlimited lifetime access$19.99

Questions

Is Emma free?
Emma is free to download, with in-app purchases available.
Is Subscription tracker free?
Subscription tracker is free to download, with in-app purchases available.
Which has better reviews, Emma or Subscription tracker?
Emma is rated higher. Emma averages 4.7 out of 5 from 1.4K ratings, while Subscription tracker averages 4.2 from 79 ratings.
Do Emma or Subscription tracker have ads?
Emma shows ads; Subscription tracker does not.
Which is updated more often, Emma or Subscription tracker?
Emma ships an update every 6 days, and Subscription tracker every 2 months. Most recently, Emma was updated on October 17, 2026 and Subscription tracker on October 19, 2026.

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