Comparison

Qualtrics XM vs WhereToKnow

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Qualtrics XM

Monitor and optimize customer and employee experiences in real-time with dashboards, tickets, and analytics. Act on insights, respond to feedback, and drive business improvements from anywhere.

Highlights
  • Real-time experience monitoring
  • Role-based dashboards
  • Ticket management
  • Real-time notifications
  • Customer response analysis
  • Advanced analytics
Features
Read full description

Whether you are at home, in the office, or on-the-go, dashboards, tickets, notifications and powerful analytics make it effortless to monitor and optimize experiences in real time. Use the Qualtrics XM app to: 1. Monitor important experience metrics (e.g. NPS, CSAT, Employee Engagement) with role based dashboards and filtering 2. Reassign, respond, and close the loop on support tickets 3. Receive real-time notifications so you can act before it’s too late 4. View open ended customer responses and activate team members by sharing key insights via text, email, apps, and more 5. Explore powerful analytics like key drivers, trending topics, focus areas, experience journeys, and text analytics to drive impact The XM mobile app is included in your Customer Experience (CX) or Employee Experience (EX) license. After you download the app, please enter your Qualtrics login and password to get started. Then share the good news with a few of your teammates so you can win XM together! About Qualtrics: Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. The Qualtrics XM Platform™ is a system of action that helps over 12,000 businesses around the world close experience gaps. Have questions? If you are a Qualtrics customer please contact your Customer Success Manager. If you are not a Qualtrics customer but would like to learn more, please request a demo on this page: https://www.qualtrics.com/platform/mobile/

About

WhereToKnow

Features
Read full description

WhereToKnow is the guest intelligence platform built for hotels and F&B operators who want to understand their guests, protect their reputation, and stay ahead of the competition. We bring all of your online reviews, ratings, and guest feedback into one place, then turn them into clear, actionable insight — so your team spends less time gathering data and more time improving the guest experience. WHAT YOU CAN DO - Online reputation analysis — track reviews and ratings across the platforms that matter, in one unified dashboard. - Competitive benchmarking — see exactly how your property performs against the competitors you care about, not just an industry average. - Guest intelligence — understand what guests love, what frustrates them, and where to focus next, broken down by theme and department. - AI-generated reporting — get clear, ready-to-share reports automatically, so management updates take minutes instead of hours. BUILT FOR HOSPITALITY Whether you run a single property or manage reputation across a portfolio of hotels and restaurants, WhereToKnow gives general managers, operations teams, and ownership groups a single source of truth for guest sentiment and competitive position. Spend less time pulling reports. Spend more time acting on what your guests are telling you. A WhereToKnow subscription is required to use the app. Please contact our team to get started.

Screenshots

Qualtrics XM4 screens
WhereToKnow3 screens

Verdict

The call

The clearest difference is iOS requirement: WhereToKnow at 15.1 against Qualtrics XM's 18.0. On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Qualtrics XM ships an update monthly, WhereToKnow every 2 weeks. The most recent releases landed on November 3, 2026 and October 31, 2026 respectively.

Scorecard1 real difference · 9 level
Qualtrics XM versus WhereToKnow: the parameters behind the verdict, then further details
ParameterQualtrics XMWhereToKnow
PriceFreeFree
Rating4.7 (1.8K ratings) — better—
Positive reviews32.8% of reviews—
Number of ratings1.8K — better—
Update frequencyMonthlyEvery 2 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS18.015.1 — better
Further details — not scored
Size40 MB35 MB
Age rating17+12+
DeveloperQualtrics, LLCWhere to Know — Hotel Review Insights LINK

Bugs and requests

Qualtrics XM

Reported bugs

3 issues
  • Crashes when selecting government option
  • Dropdown options not visible
  • Metrics not loading properly

Requested features

6 requests
  • Up-to-date data
  • Landscape view for mobile
  • Individual logins
  • More dashboard features
  • Screenshot functionality
Show 1 more
  • Improved performance

WhereToKnow

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Qualtrics XM

No in-app purchases

None

WhereToKnow

No in-app purchases

Questions

Is Qualtrics XM free?
Qualtrics XM is free to download, with no in-app purchases.
Is WhereToKnow free?
WhereToKnow is free to download, with no in-app purchases.
Do Qualtrics XM or WhereToKnow have ads?
Neither Qualtrics XM nor WhereToKnow shows ads.
Which is updated more often, Qualtrics XM or WhereToKnow?
Qualtrics XM ships an update monthly, and WhereToKnow every 2 weeks. Most recently, Qualtrics XM was updated on November 3, 2026 and WhereToKnow on October 31, 2026.

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