Comparison

Boosted Ad Maker by Lightricks vs Reels

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Boosted Ad Maker by Lightricks

Create engaging social media content with a variety of templates and tools. Design videos, posts, and ads for your small business or brand to reach new audiences and maintain audience connection.

Highlights
  • Graphic design templates
  • Video creation
  • Social media post design
  • Advertisement maker
  • Getty Images library
  • Customizable branding
Features
Read full description

Boosted by Lightricks, is a one-stop-shop for social media marketing & visual content creation. Boost your small business or brand with engaging content for all social media platforms! Boosted offers graphic design templates and a Getty images library so you can easily create videos, posts and ads to maintain constant contact with your audience and reach new crowds! Boosted makes it quick and easy to create all types of social media posts, videos, ads and flyers to help you meet your marketing goals. We’re talking advertisement maker with promo video templates, video intro templates, graphic design templates, and all you need to advertise your business on social media! Boosted Video Maker & Content Creator’s Features: • Easy to use advertisement maker - with graphic design templates for video and text • Use our huge selection of on-trend, top-quality social media templates optimized for engagement • Easily format posts, ads, flyers and videos for all social media platforms using our graphic design templates • Customize for your brand with filters, colors, fonts, add music to videos & more • Seamlessly add multiple video clips to videos, if you’d like • Getty Images video clip library: find the perfect clips or use your own Boosted is the only content & video ad maker with graphic design templates and features built specifically with social media management best practices in mind so that you can get *results* from your social media marketing. Boosted is all you need - an advertisement maker, flyer maker, video creator and social media post maker with easy-to-use templates. Boost your social media management by creating engaging visual content effortlessly! --- Have questions or feedback? We want to hear from you! Write to us at: boosted.support@lightricks.com --- Subscribe to Boosted Premium for UNLIMITED access to all templates and 50% of photos from Getty Images! --- Here are all of the payment details: • You can subscribe for unlimited access to all features and content offered for purchase within Boosted. • Subscriptions are billed monthly or annually at the rate selected depending on the subscription plan. Alternatively a one-time payment plan is available (this is not a subscription). • Subscriptions auto-renew at the cost of the chosen package, unless cancelled 24-hours in advance prior to the end of the current period. The subscription fee is charged to your iTunes account at confirmation of purchase. You may manage your subscription and turn off auto-renewal by going to your Account Settings after purchase. Per Apple policy, no cancellation of the current subscription is allowed during the active subscription period. Once purchased, refunds will not be provided for any unused portion of the term. • If eligible for free trial and you subscribe before your free trial ends, the rest of your free trial period will be forfeited as soon as your purchase is confirmed. Subscriptions will start immediately after free trial ends unless cancelled at least 24 hours prior to the end of the trial period. Terms of use: https://static.lightricks.com/legal/terms-of-use.pdf Privacy policy: https://static.lightricks.com/legal/privacy-policy.pdf

About

Reels

Create a professional and eye-catching Instagram feed with a variety of customizable templates. Easily design unique visual identities for your profile in minutes. Reusable templates help maintain a consistent and polished look.

Highlights
  • Diverse Instagram feed templates
  • Customizable layouts (Puzzle, Checkerboard, etc.)
  • Personalize with own images and colors
  • Add custom text and stickers
  • Reusable templates for ongoing use
  • Professional profile makeover
Features
Read full description

Go viral faster. Reels turns your photos and clips into scroll-stopping videos with ready-made templates synced to trending sounds. No editing skills needed. Pick a template, drop in your media, and export a polished video in seconds. WHY CREATORS LOVE REELS • 500+ trending templates, updated every week • Auto-sync your photos and videos to the beat • Trending audio and music for every niche • Clean exports with no watermark • Vertical formats made for short-form video and stories TEMPLATES FOR EVERYTHING Fashion, fitness, travel, food, business, beauty, memes, and more. Whatever you post, there's a template that fits your vibe. BEAT-SYNCED EDITS Choose any sound and we'll match your cuts to the rhythm automatically. Transitions that take pros hours happen in one tap. MADE TO POST EVERYWHERE Create once, share anywhere. Perfect aspect ratios every time, with captions, collage layouts, and trending effects built in. EASY FOR BEGINNERS, FAST FOR PROS No timeline. No learning curve. Just tap, customize text and colors, and export. Start creating today and watch your views grow. Reels is free to download. Unlock all templates and premium features with a subscription. Payment is charged to your Apple ID and auto-renews unless canceled at least 24 hours before the end of the current period. Manage or cancel anytime in your account settings. Privacy Policy: https://wndr11.cy/files/Privacy_Policy.pdf Terms of Use: https://wndr11.cy/files/Terms_of_Use.pdf

Screenshots

Boosted Ad Maker by Lightricks4 screens
Reels4 screens

Verdict

The call

The clearest difference is monetization model: Boosted Ad Maker by Lightricks at free with in-app purchases against Reels's subscription. Boosted Ad Maker by Lightricks also leads on update cadence (every 9 days vs every 5 weeks) and ratings volume (21K vs 1.6K). On price, rating, review sentiment and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Boosted Ad Maker by Lightricks sells 8 in-app purchases, starting at $9.99 per month and Reels sells 14 in-app purchases, starting at $7.99 per 7 days. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.8 for Boosted Ad Maker by Lightricks against 4.6 for Reels. That said, the two scores are not equally well evidenced: Boosted Ad Maker by Lightricks has 21K ratings behind it against 1.6K, so its average is the more settled of the two. Written reviews are what separate them: 47% of Boosted Ad Maker by Lightricks's written reviews are positive against 41% of Reels's.

UpkeepUpdate frequency

Boosted Ad Maker by Lightricks ships an update every 9 days, Reels every 5 weeks. The most recent releases landed on October 28, 2026 and October 27, 2026 respectively.

Scorecard4 real differences · 6 level
Boosted Ad Maker by Lightricks versus Reels: the parameters behind the verdict, then further details
ParameterBoosted Ad Maker by LightricksReels
PriceFreeFree
Rating4.8 (21K ratings) — better4.6 (1.6K ratings)
Positive reviews46.5% of reviews — better40.9% of reviews
Number of ratings21K — better1.6K
Update frequencyEvery 9 days — betterEvery 5 weeks
AdsYesYes
In-app purchasesYesYes
MonetizationFree with in-app purchases — betterSubscription
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS13.0 — better18.6
Further details — not scored
Size243 MB159 MB
Age rating12+4+
DeveloperLightricks Ltd.WONDER

Customer experience

Boosted Ad Maker by Lightricks

All ratings20,615 ratings
Positive94.7%
Neutral2.3%
Negative3.1%
Written reviews1,182 reviews
Positive46.5%
Neutral8.7%
Negative44.8%

Reels

All ratings1,636 ratings
Positive90.6%
Neutral1.7%
Negative7.7%
Written reviews127 reviews
Positive40.9%
Neutral7.9%
Negative51.2%

User reviews

Boosted Ad Maker by Lightricks

From 21K App Store ratings

What we love

  • 🚀 Easy to use
  • 🚀 Impressive templates
  • 🚀 Helps create professional-looking videos
  • 👍 Great for small businesses
  • 👍 Satisfying video creation experience

Room to improve

  • 🐛 Glitchy and crashes frequently
  • 🐛 Limited templates and customization options
  • 💰 Expensive subscription model
  • 💰 Hidden/unclear costs for additional features
  • 🤖 Poor customer service and unresponsive to user feedback

Reels

From 1.6K App Store ratings

What we love

  • 💖 Attractive designs
  • 🤩 Lots of customization options
  • 🎨 Nice templates
  • 👍 Easy to use

Room to improve

  • 🚫 Difficult to cancel subscription
  • 💰 Expensive subscription fees
  • ⚠️ Misleading free trial claims
  • 🤯 Unexpected charges
  • 🤖 Poor customer support

Bugs and requests

Boosted Ad Maker by Lightricks

Reported bugs

4 issues
  • Videos show blank thumbnails
  • Inability to rearrange or delete slides
  • Subscription issues and unexpected charges
  • Syncing problems between mobile and web versions

Requested features

5 requests
  • Ability to upload and use own videos/images
  • Option to create longer videos (more than 15 seconds)
  • More templates and categories to choose from
  • Customizable font colors and styles
  • Improved integration across devices

Reels

Reported bugs

3 issues
  • Reversed Instagram posts
  • Subscription issues
  • Inability to upload certain photos

Requested features

4 requests
  • Allow custom color codes
  • Add more templates and design options
  • Improve editing capabilities
  • Provide better subscription management

In-app purchases

8 purchases

Boosted Ad Maker by Lightricks

Subscriptions6
  • Swish unlimited access2 variants$9.991 Month
  • Swish unlimited access2 variants$14.991 Month
  • Swish unlimited access$19.991 Month
Show 3 more
  • Swish unlimited access$59.991 Year
  • Swish unlimited access3 Days trial$59.991 Year
  • Swish unlimited access3 Days trial$89.991 Year
One-time2
  • Premium Asset Token$6.99
  • Swish unlimited access$119.99
14 purchases

Reels

Subscriptions14
  • Weekly Plan3 Days trial$7.997 Days
  • Weekly Plan$7.997 Days
  • Reels Premium$8.997 Days
Show 11 more
  • Reels Premium$14.991 Month
  • Feed layout templates - Yearly3 Days trial$35.991 Year
  • Feeds Premium (Annual)3 Days trial$39.991 Year
  • Yearly Plan with discount1 Year trial$39.991 Year
  • Feeds Premium (Quarterly)3 Days trial$39.993 Months
  • Feeds Premium (Annual)$39.991 Year
  • Yearly Plan3 Days trial$45.991 Year
  • Yearly Plan3 Days trial$55.991 Year
  • Yearly Plan3 Days trial$69.991 Year
  • Reels Premium$69.991 Year
  • Yearly Plan3 Days trial$79.991 Year

Questions

Is Boosted Ad Maker by Lightricks free?
Boosted Ad Maker by Lightricks is free to download, with in-app purchases available.
Is Reels free?
Reels is free to download, with in-app purchases available.
Which has better reviews, Boosted Ad Maker by Lightricks or Reels?
Boosted Ad Maker by Lightricks is rated higher. Boosted Ad Maker by Lightricks averages 4.8 out of 5 from 21K ratings, while Reels averages 4.6 from 1.6K ratings.
Do Boosted Ad Maker by Lightricks or Reels have ads?
Both Boosted Ad Maker by Lightricks and Reels show ads.
Which is updated more often, Boosted Ad Maker by Lightricks or Reels?
Boosted Ad Maker by Lightricks ships an update every 9 days, and Reels every 5 weeks. Most recently, Boosted Ad Maker by Lightricks was updated on October 28, 2026 and Reels on October 27, 2026.

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