Comparison

Blueberry Pediatrics vs Willow®

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Blueberry Pediatrics

Access pediatricians 24/7 for advice, urgent care, and treatment for common childhood illnesses. Message or speak with your dedicated team anytime, day or night, with the ability to share images and videos.

Highlights
  • 24/7 pediatrician access
  • Urgent care and treatment
  • Prescription services
  • Image and video sharing
  • On-demand consultations
Features
Read full description

Experience the future of pediatric care. Blueberry members get 24/7 access to pediatricians who provide advice, urgent care, treatment, and even prescriptions when necessary for hundreds of childhood illnesses and symptoms. Message or speak with with your pediatric team at any time of the day or night, including sending high-quality images and videos. You don't need to call ahead or schedule an appointment; your pediatric team is available on your schedule - not the other way around.

About

Willow®

Manage your Willow breast pump, track milk output, and access expert advice for pumping and postpartum care. Features include personalized pump control, session history, and AI-powered support.

Highlights
  • Control Willow pumps remotely
  • Track milk output and session history
  • Manage digital milk stash (SmartStash)
  • Access expert articles and videos
  • AI-powered women's health chat
  • Book expert consultations
Features
Read full description

More than a pump app. A support system. Control your pumps with a tap from your phone or your wrist, track your session history, and view your pumping trends and metrics. Scan and manage Willow SmartStash Bags in your fridge and freezer. Plus, get access to expert guidance from educational content, live services, and our specialized, AI-powered chat—a virtual support system designed to support you across pumping, feeding, and postpartum care. Who can use the Willow app? This app is compatible with all connected pumps, including Willow Go, Sync, 360, and 3.0. Willow Wave users can manually add manual pump sessions to their session history. And anyone wanting to manage their milk stash can keep track in our SmartStash inventory tracker. All of the pumping, feeding, maternal healthcare, parenting and baby development resources in the app are free for anyone to use! Operate your pumps with a tap. Start and stop your session, switch between modes (Go and Sync), adjust suction levels, and view your pumping duration, all from your phone or smart watch. Set up your own Pumping Preferences, including suction levels and custom timer settings, and set reminders so every session works just the way you like. Get the only app that lets you control your session from your Apple Watch. NEW! You can now control your Go pumps, in addition to Willow 360 and 3.0. Track your sessions. Understand your output. Follow your milk output, session durations, add manual pump sessions and more for a complete picture of your pumping history. Spot trends, optimize your routine, and pump with confidence. With SmartStash, you can quickly and easily scan Willow Milk Bags into your digital stash to manage your inventory in the app. Get your questions answered. Access a comprehensive library of expert-backed articles and videos on all things pumping, feeding, and postpartum care, from establishing supply and building schedules to combo-feeding and more. The Willow app also includes our conversational AI, specially dedicated to women’s health, designed by moms for moms. With both expert resources and AI-powered support, you always have trusted guidance at your fingertips. Book expert sessions for personalized guidance. Connect with lactation consultants, pelvic floor therapists, mental health professionals, Willow sizing experts, and more. Because we know it takes a village. Visit onewillow.com to learn more about the app and explore accessories, content, and more.

Screenshots

Blueberry Pediatrics4 screens
Willow®4 screens

Verdict

The call

Blueberry Pediatrics and Willow® both sit at 4.7 stars, but that hides the real split: 55% of Blueberry Pediatrics's written reviews are positive against 13% of Willow®'s. Blueberry Pediatrics also leads on ads (none vs shown). Willow®'s advantage is monetization model (free with in-app purchases vs subscription) and ratings volume (2.8K vs 731). On price, rating, update cadence and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Blueberry Pediatrics holds the better App Store score, 4.7 against 4.5. Both are backed by a comparable volume of ratings — 731 and 2.8K respectively. Written reviews point the same way: 55% of Blueberry Pediatrics's written reviews are positive against 13% of Willow®'s.

UpkeepUpdate frequency

Blueberry Pediatrics ships an update every 2 months, Willow® monthly. Both last shipped on October 25, 2026.

Scorecard4 real differences · 6 level
Blueberry Pediatrics versus Willow®: the parameters behind the verdict, then further details
ParameterBlueberry PediatricsWillow®
PriceFreeFree
Rating4.7 (731 ratings) — better4.5 (2.8K ratings)
Positive reviews55.4% of reviews — better13.5% of reviews
Number of ratings7312.8K — better
Update frequencyEvery 2 monthsMonthly — better
AdsNo — betterYes
In-app purchasesNoNo
MonetizationSubscriptionFree with in-app purchases — better
DevicesiPhone, iPad, iPodiPhone, iPod, Apple Watch
Requires iOS15.1 — better15.6
Further details — not scored
Size49 MB103 MB
Age rating17+12+
DeveloperBlueberry MedicalWillow Innovations, Inc.

Customer experience

Blueberry Pediatrics

All ratings309 ratings
Positive79.9%
Neutral2.9%
Negative17.2%
Written reviews112 reviews
Positive55.4%
Neutral5.4%
Negative39.3%

Willow®

All ratings2,756 ratings
Positive85.8%
Neutral4.7%
Negative9.4%
Written reviews289 reviews
Positive13.5%
Neutral15.6%
Negative70.9%

User reviews

Blueberry Pediatrics

From 731 App Store ratings

What we love

  • 🚀 Lifesaver for parents
  • 👍 Convenient 24/7 access to pediatricians
  • 💡 Helpful kit with medical tools
  • 🚀 Fast response and prescription delivery
  • 👍 Caring and knowledgeable doctors

Room to improve

  • 🐛 Unreliable video/photo uploads
  • ⏱️ Long wait times for responses
  • 🤔 Limited treatment options without in-person tests
  • 🤔 Doctors sometimes unable to diagnose or prescribe
  • 🤔 Concerns about potential misdiagnosis

Willow®

From 2.8K App Store ratings

What we love

  • 🚀 Easy to use
  • 💡 Convenient for on-the-go pumping
  • 👍 Comfortable and effective pumps

Room to improve

  • 🐛 Buggy app with connectivity issues
  • 🔋 Poor battery life
  • 👎 Lacking key features like pump history and volume tracking

Bugs and requests

Blueberry Pediatrics

Reported bugs

2 issues
  • Notification issues with the app
  • Glitches in the app's functionality

Requested features

3 requests
  • Option to have multiple children in one appointment
  • Ability to chat with doctors without video/photo requirements
  • Faster response times, especially for urgent cases

Willow®

Reported bugs

3 issues
  • App frequently disconnects from pumps
  • Timer and session data not always accurate
  • Pumps sometimes stop working mid-session

Requested features

3 requests
  • Add ability to log pumping volume and history
  • Allow customization of pump timer
  • Improve app responsiveness and reliability

In-app purchases

None

Blueberry Pediatrics

No in-app purchases

None

Willow®

No in-app purchases

Questions

Is Blueberry Pediatrics free?
Blueberry Pediatrics is free to download, with no in-app purchases.
Is Willow® free?
Willow® is free to download, with no in-app purchases.
Which has better reviews, Blueberry Pediatrics or Willow®?
Blueberry Pediatrics is rated higher. Blueberry Pediatrics averages 4.7 out of 5 from 731 ratings, while Willow® averages 4.5 from 2.8K ratings.
Do Blueberry Pediatrics or Willow® have ads?
Willow® shows ads; Blueberry Pediatrics does not.
Which is updated more often, Blueberry Pediatrics or Willow®?
Blueberry Pediatrics ships an update every 2 months, and Willow® monthly. Most recently, Blueberry Pediatrics was updated on October 25, 2026 and Willow® on October 25, 2026.

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