Comparison

Well onTarget Fitness Program vs myTruePlate

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Well onTarget Fitness Program

This app allows eligible members of select Blue Cross and Blue Shield health plans to book studio classes, locate participating fitness centers, and track visits to earn rewards. It supports members in achieving and maintaining their wellness goals with access to a nationwide network of gyms and studios.

Highlights
  • Book studio classes
  • Find participating fitness centers
  • Track fitness center visits
  • Earn Blue Points rewards
  • Nationwide network access
  • Loyalty program for studios
Features
Read full description

This app is available to you through the Well onTarget® Fitness Program, as a benefit of select Blue Cross and Blue Shield (BCBS) health plans. With this app, eligible members book studio classes, find participating fitness centers, and keep track of fitness center visits to earn Blue Points exchangeable for healthy living rewards. The program helps members get on track – and stay on track – to reaching wellness goals. As part of the Fitness Program and with this app you'll get access to: • A nationwide network of fitness centers including national and regional chains. That means convenient access to a gym close to wherever you are - whether at home, work, on vacation or traveling! • A loyalty program of nationwide, boutique studios to unlock discounts as you go • Online account management, goal-setting, and tracking of your fitness center and studio visits Privacy Policy / Terms of Use / Your Privacy Choices: • https://bcbsilforyourhealth.com/privacy-policy-app • https://submit-irm.trustarc.com/services/validation/55050fa3-172f-4f69-be04-985bf0513e66/?source=HCSCFitnessProgram&referred_url=https://bcbsilforyourhealth.com

About

myTruePlate

Features
Read full description

myTruePlate tells you what's in your food — and never tells you what to weigh. Most food apps are calorie ledgers. This one is a transparency tool. Scan a barcode or snap a photo, and you'll see the ingredients, the additives that are restricted or flagged elsewhere in the world, and the source for every claim we make. Then you decide. PARCHMENT POUCH DINNERS - Your grocery box, or a photo of a dish, becomes a sealed parchment dinner - The sheet is drawn at life size: every ingredient outlined where it belongs, the recipe printed on the paper itself - Lay the food on the drawing, fold, bake once, eat off the paper — or print it at true scale, or project it in AR - Members get a photo of the finished dish for every dinner they design TODAY'S SHEET · RECALL GUARD · LABEL LESSON - One pouch dinner for the whole world, every day, with a photo of it opened on the board. Browse every past one in Prior Recipes - FDA recalls matched against what you've actually scanned — most days, a quiet green check - One additive a day: what it is, who restricts it, how many of your scans have it WHAT'S IN THIS FOOD - Snap a meal — AI identifies each item with approximate calories, the pictured portion, typical ingredients, and estimated macros - Scan a barcode for the real label, or search the library and the product database from one box - Missing product? Photograph the label and add it for everyone - Every additive flag explains what the ingredient is, where it's restricted, and who says so — EFSA, FDA, IARC, UK FSA - A Baking & Pantry library alongside veggies, proteins, grains and more YOUR DAY, YOUR WAY - Today at a glance: a ring for food-group variety, and a tap away, calories by meal, water against your own goal, movement against your own best day - A plate you build, not a budget you spend; correct anything you log - Numbers-off mode hides calories and macros everywhere, while keeping every ingredient flag visible - Hydration, sleep, movement, weigh-ins with a trend, and supplements & medication with dose, frequency and reminders TRAIN - Every workout shows a muscle map — red for primary, yellow for secondary — with sets to tap off and a ring that fills - 1,270+ demo videos, male and female presenters COOK WHAT YOU HAVE - A recipe box with photos, seasonal produce for your region, farmers markets and CSAs near any US town REAL COACHES - Find a certified coach or bring your own; you choose exactly what they see. Clients always use myTruePlate free WHAT WE WON'T DO We don't set calorie budgets. We don't score your day. We don't call a food good or bad. There are no streaks to break. myTRUEPLATE PLUS Optional. Raises the daily AI limits (25 photo scans, 25 coach questions, 30 tips), removes banner ads, and adds a photo of every dinner you design. - Plus Monthly — $6.99/month - Plus Yearly — $59.99/year - Start with 7 days free Payment is charged to your Apple Account at confirmation after the trial. It renews automatically unless auto-renew is turned off at least 24 hours before the period ends. Manage or cancel in Apple Account settings. myTruePlate is informational and is not medical advice. Ingredient data may be incomplete — always verify the package. IMPORTANT HEALTH DISCLAIMER myTruePlate provides general wellness, nutrition, and fitness information for educational purposes only. It is not a medical device and does not provide medical advice, diagnosis, or treatment. Always seek the advice of your physician or another qualified health provider before making any medical decisions or starting a new diet or exercise program. Never disregard or delay professional medical advice because of something you see in this app. If you think you may have a medical emergency, contact your doctor or emergency services immediately. Questions? mytrueplate.com/support.html · support@mytrueplate.com Privacy: https://mytrueplate.com/privacy Terms (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

Well onTarget Fitness Program4 screens
myTruePlate4 screens

Verdict

The call

The clearest difference is in-app purchases: Well onTarget Fitness Program at none against myTruePlate's 1. Well onTarget Fitness Program also leads on ads (none vs shown). myTruePlate's advantage is update cadence (weekly vs every 5 weeks). On price, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. myTruePlate sells 1 one-off in-app purchase. Well onTarget Fitness Program asks for nothing beyond the download.

UpkeepUpdate frequency

Well onTarget Fitness Program ships an update every 5 weeks, myTruePlate weekly. The most recent releases landed on November 2, 2026 and October 31, 2026 respectively.

Scorecard3 real differences · 7 level
Well onTarget Fitness Program versus myTruePlate: the parameters behind the verdict, then further details
ParameterWell onTarget Fitness ProgrammyTruePlate
PriceFreeFree
Rating1.3 (99 ratings) — better—
Positive reviews3.2% of reviews—
Number of ratings99 — better—
Update frequencyEvery 5 weeksWeekly — better
AdsNo — betterYes
In-app purchasesNo — betterYes
MonetizationFree—
DevicesiPhone, iPadiPhone, iPad
Requires iOS16.4 — better17.0
Further details — not scored
Size79 MB38 MB
Age rating17+4+
DeveloperTivity Health, Inc.Ricardo Guerrera

Bugs and requests

Well onTarget Fitness Program

Reported bugs

3 issues
  • Login screen not working
  • App not compatible with account changes
  • Inconsistent gym information

Requested features

3 requests
  • Face ID or PIN login option
  • Improved account management features
  • Better integration with other fitness apps

myTruePlate

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Well onTarget Fitness Program

No in-app purchases

1 purchases

myTruePlate

One-time1
  • Remove Ads$4.99

Questions

Is Well onTarget Fitness Program free?
Well onTarget Fitness Program is free to download, with no in-app purchases.
Is myTruePlate free?
myTruePlate is free to download, with in-app purchases available.
Do Well onTarget Fitness Program or myTruePlate have ads?
myTruePlate shows ads; Well onTarget Fitness Program does not.
Which is updated more often, Well onTarget Fitness Program or myTruePlate?
Well onTarget Fitness Program ships an update every 5 weeks, and myTruePlate weekly. Most recently, Well onTarget Fitness Program was updated on November 2, 2026 and myTruePlate on October 31, 2026.

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