myTruePlate tells you what's in your food — and never tells you what to weigh.
Most food apps are calorie ledgers. This one is a transparency tool. Scan a barcode or snap a photo, and you'll see the ingredients, the additives that are restricted or flagged elsewhere in the world, and the source for every claim we make. Then you decide.
WHAT'S IN THIS FOOD
- Snap a meal — AI identifies each item with approximate calories, the pictured portion, typical ingredients, and estimated macros
- Scan a barcode for the real label, straight from the product database
- Every additive flag explains what the ingredient is, where it's restricted, and who says so — EFSA, FDA, IARC, UK FSA
- Add your own watch-list and allergens; we'll highlight them when you scan
YOUR DAY, YOUR WAY
- A plate you build, not a budget you spend
- Correct anything you log — name, amount, servings, calories, time
- Numbers-off mode hides calories and macros everywhere, on every device, while keeping every ingredient flag visible
- Gentle habits, progress over time, hydration, sleep, movement, vitals
REAL COACHES
- Find a certified coach, or bring your own with an invite code
- You choose exactly what they can see — your journal is never shared
- Clients always use myTruePlate free
WHAT WE WON'T DO
We don't set calorie budgets. We don't score your day. We don't call a food good or bad. There are no streaks to break and no guilt to feel. If numbers aren't useful to you, turn them off and everything still works.
myTRUEPLATE PLUS
An optional membership that raises the daily limits on the AI features: 25 meal photo scans a day instead of 5, 25 AI coach questions instead of 5, 30 tips instead of 10, and no banner ads.
- Plus Monthly — $6.99/month
- Plus Yearly — $49.99/year
- Start with 7 days free
Payment is charged to your Apple Account at confirmation after the trial. It renews automatically unless auto-renew is turned off at least 24 hours before the period ends. Manage or cancel in Apple Account settings.
myTruePlate is informational and is not medical advice. Ingredient data may be incomplete — always verify the package.
IMPORTANT HEALTH DISCLAIMER
myTruePlate provides general wellness, nutrition, and fitness information for educational purposes only. It is not a medical device and does not provide medical advice, diagnosis, or treatment. Always seek the advice of your physician or another qualified health provider in addition to using this app, and before making any medical decisions or starting a new diet or exercise program. Never disregard or delay professional medical advice because of something you see in this app. If you think you may have a medical emergency, contact your doctor or emergency services immediately.
Questions? mytrueplate.com/support.html · support@mytrueplate.com
Privacy Policy: https://mytrueplate.com/privacy
Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
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