TRU vs Souhoola
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
TRU
This app offers a flexible way to manage your finances, allowing you to customize payment plans with options like zero down payment, interest, or fees. It connects you with top merchants in Egypt and provides daily exclusive offers.
- Customizable payment plans (zero down, zero interest, zero fees)
- Access to top merchants in Egypt
- Scan and pay functionality
- Daily exclusive offers
- Secure financial management
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TRU: Redefine Financial Freedom TRU is your ultimate financial partner, designed to put flexibility and control at your fingertips. With TRU, you can customize your financial experience, whether it’s planning your payments, managing purchases, or exploring exciting deals—all while enjoying a seamless and secure app. TRU FLEX: CHOOSE YOUR ZERO The game-changing feature enables you to choose how to pay. Whether you prefer zero down payment, zero interest, or zero fees, TRU Flex empowers you to create a payment plan perfectly aligned with your needs. SHOP FROM EGYPT’S TOP MERCHANTS Access a diverse network of trusted merchants across Egypt. Whether you’re shopping for everyday essentials or high-value items, TRU connects you to the best deals and experiences. EFFORTLESS SCAN AND PAY Simplify your checkout process with TRU’s easy scan-and-pay feature. Complete your transactions quickly and securely with just a few taps. DAILY EXCLUSIVE OFFERS Save more every day with new deals and promotions tailored for you. Manage your finances the right way.. It’s not right unless it’s TRU! Download TRU now
Souhoola
This app allows users to purchase items now and pay for them over time through a flexible installment plan. Apply for a spending limit and shop across a broad network of partner brands and stores for a convenient shopping experience.
- Buy now, pay later installments
- Apply for a spending limit
- Seamless shopping experience
- Wide network of brands and stores
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Buy Now and Pay Later with Souhoola application.you just need to download the app and apply for your limit to enjoy a seamless shopping experience from a wide network of brands and stores.
Screenshots
Verdict
The clearest difference is ads: Souhoola at none against TRU's shown. Souhoola also leads on monetization model (free vs free with in-app purchases) and review sentiment (50% vs 27%). TRU's advantage is rating (4.7 vs 4.5) and update cadence (every 2 weeks vs monthly). On price, ratings volume, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
TRU holds the better App Store score, 4.7 against 4.5. Both are backed by a comparable volume of ratings — 243 and 632 respectively. Written reviews complicate that: 27% of TRU's written reviews are positive against 50% of Souhoola's, so the app with the better star average is not the one people write more warmly about.
TRU ships an update every 2 weeks, Souhoola monthly. The most recent releases landed on September 23, 2026 and September 21, 2026 respectively.
| Parameter | TRU | Souhoola |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (243 ratings) — better | 4.5 (632 ratings) |
| Positive reviews | 27.3% of reviews | 50.0% of reviews — better |
| Number of ratings | 243 | 632 — better |
| Update frequency | Every 2 weeks — better | Monthly |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 15.0 — better | 15.6 |
| Further details — not scored | ||
| Size | 596 MB | 235 MB |
| Age rating | 4+ | 17+ |
| Developer | Financial Technologies SAE | Souhoola |
Customer experience
TRU
Souhoola
In-app purchases
TRU
No in-app purchases
Souhoola
No in-app purchases
