Valu vs TRU

Valu is a Universal Financial Technology Powerhouse, providing cutting-edge financial solutions and services that empower individuals to pursue their aspirations. We developed our offerings to provide you with everything you need through one platform. Our expanded suite of fully digitized products and services will empower individuals and businesses and foster financial inclusion. Besides the BNPL, Valu offers an instant cash redemption program, savings solution, investment products, B2B services and more. Hence, it was about time for Valu to undergo a brand restructuring to reflect the breadth and depth of its brand portfolio, and its current position as a universal financial technology powerhouse.

TRU: Redefine Financial Freedom TRU is your ultimate financial partner, designed to put flexibility and control at your fingertips. With TRU, you can customize your financial experience, whether it’s planning your payments, managing purchases, or exploring exciting deals—all while enjoying a seamless and secure app. TRU FLEX: CHOOSE YOUR ZERO The game-changing feature enables you to choose how to pay. Whether you prefer zero down payment, zero interest, or zero fees, TRU Flex empowers you to create a payment plan perfectly aligned with your needs. SHOP FROM EGYPT’S TOP MERCHANTS Access a diverse network of trusted merchants across Egypt. Whether you’re shopping for everyday essentials or high-value items, TRU connects you to the best deals and experiences. EFFORTLESS SCAN AND PAY Simplify your checkout process with TRU’s easy scan-and-pay feature. Complete your transactions quickly and securely with just a few taps. DAILY EXCLUSIVE OFFERS Save more every day with new deals and promotions tailored for you. Manage your finances the right way.. It’s not right unless it’s TRU! Download TRU now