Nuuly vs Madewell
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Nuuly
This service allows you to rent six clothing items monthly from a wide selection of brands and styles. Keep your chosen items for the entire month, with laundry and repairs included. You can also purchase items you love at a discount.
- Rent 6 items monthly
- Wide selection of brands and styles
- Keep items for a month
- Laundry and repairs included
- Purchase items at a discount
- Fast, free shipping and returns
Read full descriptionHide full description
Nuuly is a subscription clothing rental service built to help you get creative with what you wear every day—not just on special occasions. Rent 6 items every month for $98 and choose from 100s of brands and 1000s of styles in sizes XS–5X, including petite, tall + maternity. How it works: * Pick any 6 items—four tops and the same dress in two sizes? Six pairs of jeans? One of everything? It's your call * Keep them all month. Don't worry about laundry or repairs—it's included in the plan * If you fall in love with something, buy it at a discount. Send back the rest + repeat Why you’ll love Nuuly: * Fast, free shipping + returns * No late fees or damage fees—ever * Pause or cancel anytime With the Nuuly app, you can: * Quickly save favorites in your Closet + sort them into Closet Lists * Add styles to your Nuuly quickly + seamlessly * Manage subscription, profile details + rental history with one tap * Purchase favorites: keep one, two or all of your items * Leave reviews for the Nuuly community * Get customizable iOS push notifications for Nuuly news
Madewell
Explore the latest fashion, including denim and essentials. Shop new arrivals, save favorites, and discover exclusive content. Track your loyalty program benefits and order history.
- Shop latest denim and essentials
- Discover editorials and collaborations
- Save favorite styles
- Track Insider benefits and status
- View order history
- Earn points and unlock rewards
Read full descriptionHide full description
Introducing the best way to experience the world of Madewell. Sign in and start exploring the latest denim and forever essentials, plus easily track your Insider benefits, order history and more. DISCOVER: Get inspired by our latest editorials that you can shop the looks from, learn about our exclusive collaborations and in-store events, plus read helpful customer reviews. SHOP: Explore what’s new (from just-in jeans to accessories that make the outfit) and speed through our seamless checkout. Just browsing? You can save your favorite styles to a list for later. ACCESS: Easily track your Madewell Insider status, benefits and invites to exclusive Insider-only events in the app. Sign into your account to earn points as you shop and unlock new rewards along the way.
Screenshots
Verdict
Nuuly and Madewell both sit at 4.9 stars, but that hides the real split: 66% of Nuuly's written reviews are positive against 11% of Madewell's. Nuuly also leads on ads (none vs shown). Madewell's advantage is monetization model (free vs subscription) and iOS requirement (17.0 vs 26.0). On price, rating, ratings volume and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Nuuly holds the better App Store score, 4.9 against 4.8. Both are backed by a comparable volume of ratings — 31K and 26K respectively. Written reviews point the same way: 66% of Nuuly's written reviews are positive against 11% of Madewell's.
Nuuly ships an update every 9 days, Madewell fortnightly. Both last shipped on October 25, 2026.
| Parameter | Nuuly | Madewell |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (31K ratings) — better | 4.8 (26K ratings) |
| Positive reviews | 66.0% of reviews — better | 10.5% of reviews |
| Number of ratings | 31K — better | 26K |
| Update frequency | Every 9 days — better | Fortnightly |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Subscription | Free — better |
| Devices | iPhone | iPhone |
| Requires iOS | 26.0 | 17.0 — better |
| Further details — not scored | ||
| Size | 93 MB | 155 MB |
| Age rating | 4+ | 4+ |
| Developer | Nuuly | JCrew Group INC |
Customer experience
Nuuly
Madewell
User reviews
Nuuly
From 31K App Store ratingsWhat we love
- 🚀 Great service and clothing selection
- 👍 Convenient and easy to use
- 💡 Allows trying new styles without commitment
- 🌱 Eco-friendly and sustainable
- 🤩 Elevates personal style and confidence
Room to improve
- 🐛 Quality control issues with damaged or worn items
- ⏱️ Slow shipping and long wait times
- 🤔 Limited inventory and item availability
- 📝 Inconsistent customer service experience
- 🔍 Buggy and glitchy app interface
Madewell
From 26K App Store ratingsWhat we love
- 💻 Great styles
- 🛒 Convenient app for shopping
Room to improve
- 🐛 Glitchy and buggy app
- 🔍 Inconsistent filtering and search
- 🔑 Login and account issues
- 🛒 Cart and order issues
- 🔍 Slow loading and performance
Bugs and requests
Nuuly
Reported bugs
4 issues- App crashes and freezes
- Images and content not loading properly
- Losing place when navigating back in the app
- Inconsistent behavior across web and mobile platforms
Requested features
5 requests- Ability to exchange or return individual items
- More detailed size and fit information
- Waitlist or notification system for out-of-stock items
- Improved search and filtering capabilities
- Ability to save and organize items in custom closets
Madewell
Reported bugs
4 issues- App freezes and crashes
- Items disappear from cart
- Rewards not applying correctly
- Inconsistent login experience
Requested features
4 requests- Sync app and website data
- Improve account management
- Streamline checkout process
- Enhance filtering and search
In-app purchases
Nuuly
No in-app purchases
Madewell
No in-app purchases
