Nuuly vs ShopMy
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Nuuly
This service allows you to rent six clothing items monthly from a wide selection of brands and styles. Keep your chosen items for the entire month, with laundry and repairs included. You can also purchase items you love at a discount.
- Rent 6 items monthly
- Wide selection of brands and styles
- Keep items for a month
- Laundry and repairs included
- Purchase items at a discount
- Fast, free shipping and returns
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Nuuly is a subscription clothing rental service built to help you get creative with what you wear every day—not just on special occasions. Rent 6 items every month for $98 and choose from 100s of brands and 1000s of styles in sizes XS–5X, including petite, tall + maternity. How it works: * Pick any 6 items—four tops and the same dress in two sizes? Six pairs of jeans? One of everything? It's your call * Keep them all month. Don't worry about laundry or repairs—it's included in the plan * If you fall in love with something, buy it at a discount. Send back the rest + repeat Why you’ll love Nuuly: * Fast, free shipping + returns * No late fees or damage fees—ever * Pause or cancel anytime With the Nuuly app, you can: * Quickly save favorites in your Closet + sort them into Closet Lists * Add styles to your Nuuly quickly + seamlessly * Manage subscription, profile details + rental history with one tap * Purchase favorites: keep one, two or all of your items * Leave reviews for the Nuuly community * Get customizable iOS push notifications for Nuuly news
ShopMy
Discover curated products recommended by trusted tastemakers. Save items using wishlists and a mobile snapshot feature, then organize your favorite finds by brand or category. Creators can access commissionable products and generate links to earn.
- Discover curated products
- Shop through tastemakers
- Save products with wishlists
- Mobile snapshot feature
- Organize by brand/category
- Create affiliate links
- Chat with brands
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For Shoppers Discover and shop through the eyes of tastemakers you trust. The ShopMy app connects you to a world of curated products all recommended by your Circles — the creators, editors, and experts whose taste you already love. Use Wishlists and Mobile Snapshop to save products from anywhere. Filter by brand or category to find what you love, and keep your favorite finds beautifully organized. For Creators The ShopMy App amplifies every way you earn. Access millions of commissionable products, create links in seconds, chat with brands and much more. With every link, your influence compounds — creating a seamless connection between your taste and the shoppers who share it.
Screenshots
Verdict
The clearest difference is monetization model: ShopMy at ad-supported against Nuuly's subscription. ShopMy also leads on update cadence (every 4 days vs every 8 days) and iOS requirement (15.4 vs 18.0). Nuuly's advantage is ratings volume (29K vs 3.9K). On price, rating, review sentiment and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for Nuuly against 4.9 for ShopMy. That said, the two scores are not equally well evidenced: Nuuly has 29K ratings behind it against 3.9K, so its average is the more settled of the two. Written reviews are what separate them: 63% of Nuuly's written reviews are positive against 66% of ShopMy's.
Nuuly ships an update every 8 days, ShopMy every 4 days. The most recent releases landed on September 24, 2026 and September 23, 2026 respectively.
| Parameter | Nuuly | ShopMy |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (29K ratings) | 4.9 (3.9K ratings) |
| Positive reviews | 62.5% of reviews | 65.9% of reviews — better |
| Number of ratings | 29K — better | 3.9K |
| Update frequency | Every 8 days | Every 4 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Subscription | Ad-supported — better |
| Best chart rank | #159 | #72 — better |
| Devices | iPhone | iPhone, iPod — better |
| Requires iOS | 18.0 | 15.4 — better |
| Further details — not scored | ||
| Size | 93 MB | 185 MB |
| Age rating | 4+ | 4+ |
| Developer | Nuuly | Shop My Shelf, Inc. |
Customer experience
Nuuly
ShopMy
Bugs and requests
Nuuly
Reported bugs
4 issues- App crashes and freezes
- Images and content not loading properly
- Losing place when navigating back in the app
- Inconsistent behavior across web and mobile platforms
Requested features
5 requests- Ability to exchange or return individual items
- More detailed size and fit information
- Waitlist or notification system for out-of-stock items
- Improved search and filtering capabilities
- Ability to save and organize items in custom closets
ShopMy
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Nuuly
No in-app purchases
ShopMy
No in-app purchases
