Waffle vs Outfit Formulas
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Waffle
This app facilitates shared journaling for couples, families, and friends to deepen connections. Users can share daily updates, photos, and videos, and answer prompts to get to know each other better. It offers a private space to document memories and strengthen relationships.
- Shared journaling for groups
- Photo and video sharing
- Daily prompts to foster connection
- Customizable journal covers
- Private and secure entries
- Relationship strengthening tool
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Waffle is the #1 shared journal app for staying connected and getting to know your partner, family, friends, or anyone you care about better. By journaling together on Waffle, you and your journal members will feel seen, heard, and loved. THE BEST SHARED JOURNAL APP Waffle lets you practice self-care together with your favorite people. Journaling consistently can be hard on your own, but it's easier and more fun together, like sharing a warm, fluffy waffle. Share photos and videos to tell them about your day, record memories, and capture the little things that might otherwise be forgotten—all in one journal. STAY UPDATED LIFE UPDATES "Documenting our married life together -- the highs, lows, and little things in between" - Amber "I love when I get notifications" - Karla No matter how far apart you are or how busy your day is, Waffle lets you take intentional moments to connect. Open the Waffle app at the end of the day, unwind, and share your story. If you thought about them during the day, let them know in your journal entry! WAFFLE TIME "When my friend says "Waffle time, people!" at the end of the day, my face lights up" - Lucy "Especially helped my girlfriend to recenter at the end of the day and see the many good parts of life that are easily drowned out." - Herman WAFFLE OF THE DAY QUESTIONS "Get to know each other better even though we've been married for 20 years" - Faith "It's a form of therapy. Brought me and my sister closer than ever." - Rita Waffle of the Day questions are designed to strengthen your relationships. By answering them each day, you and your journal members will get to know each other better. It helps you understand what's on their mind and lets them know what's on yours. Waffle makes sharing easy, with no pressure, in a relaxed and non-confrontational way. AESTHETIC JOURNAL COVERS "Allowed me and my mom to connect on a deeper level" - Cecilia "Allows me to vent in a constructive way" - Isabella Your everyday tool should be pretty and aesthetically pleasing. Choose the cover that lifts your spirits the most. Waffle can help you if you are: • A long-distance couple • A military family staying connected during deployment • Looking to make therapy sessions more effective by sharing your day-to-day events and feelings with your therapist • A mother and daughter communicating better in a non-confrontational way • Reuniting and staying connected with your childhood friends • Trying to stay off social media and focus on the relationships that matter most • Strengthening your faith through a prayer journal • Reconnecting after a long marriage • An engaged couple getting ready for married life • Offering emotional support to your best friend • Making parenting or co-parenting easier • Sharing your baby photos with context • Practicing gratitude in a group • Dealing with an eating disorder • Increasing sexual intimacy in your relationship • In a long-distance relationship, struggling with time differences • Looking to improve couple therapy • Looking to connect with your children A NEW FORM OF THERAPY "It's a therapy for us" - Mariah "Extra helpful for my therapy sessions" - Isabella "Honestly this app is helping us more than our marriage counseling did" - Holly We believe that shared journaling is a new form of therapy that can restore meaningful human connections—connections that are essential to our emotional health and well-being but are rapidly disappearing in our society. With Waffle Plus, you’ll be able to: • Add photos and videos to any entry • Record and attach voice memos • Unlock unlimited premium daily question decks • Choose from our entire collection of premium covers • Export your journal as a printable PDF Say hi at support@journal.com or visit wafflejournal.com. Terms: https://www.wafflejournal.com/terms Privacy policy: https://www.wafflejournal.com/privacy-policy
Outfit Formulas
Receive monthly shopping lists to build a versatile wardrobe, focusing on classic staples and seasonal trends. Easily get dressed daily with provided outfit formulas and a shopping directory for curated pieces. Personalize your style with flexible formula suggestions.
- Monthly curated shopping lists
- Interactive shopping directory
- Daily outfit calendar with formulas
- Closet staple curation
- Personalized styling options
- Outfit logging
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HOW IT WORKS Every month you’ll get a shopping list of items – a perfect mix of classic closet staples (that you likely already own) and the latest seasonal trends. Shop your closet first using the shopping list, then fill in any gaps remaining at your favorite retailer or use the shopping directory provided. With your checklist of clothing items completed, easily get dressed every day using the daily Outfit Formulas provided in your outfit calendar. SHOPPING LIST Your interactive monthly shopping list includes a description of the pictured item, a link to shop the exact pictured item, substitution notes if you’d prefer to use clothes you already have, and a shopping directory with 10+ current retailer options that are regularly updated to help fill in any gaps that may be missing in your wardrobe. CURATE CLOSET STAPLES Build a solid wardrobe foundation by intentionally reusing closet staple pieces, these are classic basic items that you can wear season after season, year after year. Every shopping list denotes which items are considered closet staples – these are items worth investing in higher quality if your budget allows. After a few seasons of Outfit Formulas® you’ll have most of your basics in place and just need to add in seasonal trends as you like. SHOPPING DIRECTORY Every item on your shopping list includes a shopping directory of retailer links for you to browse as you curate your wardrobe. Links to items at the retailers you already know and love like Target, Amazon, H&M, Old Navy, LOFT, J.Crew Factory, Nordstrom + more can be found and are updated regularly – all you need to do is tap that ‘add to cart’ button. Link options are included for petite fit, tall fit, and plus size as well – our program is for everybody and every BODY! DAILY OUTFIT CALENDAR Your outfit calendar includes an Outfit Formula to style for every single day of the year. Just tap on today’s date to view the formula and check out which clothing articles it features. Head to your closet to grab the items in the formula, which you’ll already have handy since they were the same pieces on your shopping list, and voila – getting dressed has never been so easy! Each formula also includes suggestions on how to dress the formula up or down to suit your daily events. Once you are dressed you can tap the ‘Wore It Today’ checkbox to log your outfit styling streak! PERSONALIZE AS YOU LIKE Not a fan of white jeans, sleeveless tops, shorts, or heels? No problem! Outfit Formulas® provides you with a formula to follow, rather than a specific article of clothing, which means you have the final say of the cut, style, and color for each and every item. You can follow our recommendations to a tee or get creative with your own unique style. The choice is yours! The flexibility of a formula allows YOU to decide what matters most to you when getting dressed and empowers you to focus on YOUR priorities as you curate your wardrobe. This format allows members to adapt each formula for their own age, size, body shape, budget, climate, personal style, colors, preferred retailers, and lifestyle. Subscriptions: We offer the following subscription plans: Monthly Subscription Yearly The subscription will auto-renew. You can always turn this off by going to "subscriptions" under the App Store. Terms and Conditions: https://outfitformulas.com/terms-and-conditions/ Privacy Policy: https://outfitformulas.com/privacy-policy/
Screenshots
Verdict
The clearest difference is ads: Waffle at none against Outfit Formulas's shown. Waffle also leads on rating (4.6 vs 4.4) and chart position (#107 vs unranked). Outfit Formulas's advantage is review sentiment (66% vs 46%). On price, update cadence, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Waffle sells 17 in-app purchases, starting at $9.99 per 7 days and Outfit Formulas sells 15 in-app purchases, starting at $7.99 per 7 days. Whichever you choose, the download price is not the number that matters.
Waffle holds the better App Store score, 4.6 against 4.4. That said, the two scores are not equally well evidenced: Waffle has 11K ratings behind it against 1.2K, so its average is the more settled of the two. Written reviews complicate that: 46% of Waffle's written reviews are positive against 66% of Outfit Formulas's, so the app with the better star average is not the one people write more warmly about.
Waffle ships an update weekly, Outfit Formulas every 5 days. The most recent releases landed on October 26, 2026 and October 25, 2026 respectively.
| Parameter | Waffle | Outfit Formulas |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (11K ratings) — better | 4.4 (1.2K ratings) |
| Positive reviews | 46.2% of reviews | 65.7% of reviews — better |
| Number of ratings | 11K — better | 1.2K |
| Update frequency | Weekly | Every 5 days — better |
| Ads | No — better | Yes |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #107 — better | — |
| Devices | iPhone, iPod | iPhone, iPad |
| Requires iOS | 15.1 — better | 16.0 |
| Further details — not scored | ||
| Size | 143 MB | 90 MB |
| Age rating | 4+ | 4+ |
| Developer | Poppy AI, Inc. | GYPO LLC. |
Customer experience
Waffle
Outfit Formulas
User reviews
Waffle
From 11K App Store ratingsWhat we love
- 🤗 Excellent for shared journaling with friends/family
- 🎨 Beautiful and intuitive user interface
- 🤝 Helps strengthen long-distance relationships
- 📝 Convenient way to record daily thoughts and memories
- 👨👩👧👦 Great for family/group journaling
Room to improve
- 💰 Overly expensive subscription model
- 🔒 Lack of privacy/control over shared journals
- 🐛 Frequent app crashes and bugs
- 🗓️ Inability to backdate journal entries
- 📢 Lack of notification/comment features for shared journals
Outfit Formulas
From 1.2K App Store ratingsWhat we love
- 👍 Easy to use app
- 🚀 Simplifies getting dressed
- 💡 Helpful for building a capsule wardrobe
- 👍 Provides style inspiration
- 👍 Customizable outfit options
Room to improve
- 🐛 Login/subscription issues
- 🌍 Lack of personalization options
- 💰 Expensive subscription
- 🌍 Limited Canadian content
Bugs and requests
Waffle
Reported bugs
3 issues- App crashes when trying to open old journal entries
- Issues with uploading and viewing photos/videos
- Inability to create new journals or add collaborators
Requested features
5 requests- Add ability to comment on journal entries
- Implement a more flexible pricing structure (e.g., monthly option)
- Allow customization of journal covers and layouts
- Improve stability and fix reported bugs
- Add time zone support for shared journals
Outfit Formulas
Reported bugs
2 issues- Login screen freezes
- Subscription not recognized in app
Requested features
3 requests- Ability to customize monthly calendar
- Option to track and log outfits worn
- More personalization based on user's style preferences
In-app purchases
Waffle
- Waffle Weekly$9.997 Days
- Waffle Monthly Plus$14.991 Month
- Waffle Monthly Plus$19.991 Month
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- Waffle Unlimited$39.991 Year
- 1 Plus Journal7 Days trial$39.991 Year
- Waffle Unlimited7 Days trial$39.991 Year
- Waffle Unlimited Plus7 Days trial$49.991 Year
- 1 Plus Journal7 Days trial$49.991 Year
- Waffle Unlimited7 Days trial$59.991 Year
- 1 Plus Journal7 Days trial$74.991 Year
- Waffle Unlimited$74.991 Year
- Waffle Unlimited7 Days trial$89.991 Year
- 2 Plus Journals7 Days trial$89.991 Year
- Unlimited Plus Journals7 Days trial$129.001 Year
- 2 Plus Journals7 Days trial$129.991 Year
- Unlimited Plus7 Days trial$199.991 Year
- Lifetime Unlimited$199.99
Outfit Formulas
- Weekly Membership$7.997 Days
- AP_mo_19_fty7 Days trial$19.001 Month
- Monthly_14t14 Days trial$19.991 Month
Show 10 moreShow fewer
- 3 months plan$24.993 Months
- Monthly subscription OF7 Days trial$24.991 Month
- Annual Outfit Formulas 507 Days trial$49.991 Year
- Annual 79.997 Days trial$79.991 Year
- Annual 79$79.991 Year
- annual_14_trial14 Days trial$99.991 Year
- 1 Year Subscription BF7 Days trial$99.991 Year
- Annual Subscription7 Days trial$99.991 Year
- Annual Subscription7 Days trial$109.991 Year
- outfit_yearly7 Days trial$190.001 Year
- lifetime 199$199.99
- Lifetime access to Outfit Formulas$249.99









