Never Fully Dressed vs Beauty Pie
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Never Fully Dressed
Discover fashion designed to make you feel good, with inclusive sizing from UK 6-28. Explore unique prints and quality fabrics in versatile pieces that bring joy to your wardrobe.
- Inclusive sizing (UK 6-28)
- Unique in-house prints
- Quality fabrics
- Multi-wear function designs
- Investment pieces
- Feel-good dressing
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Never Fully Dressed, a community that celebrates, empowers and supports everybody through feel good dressing in inclusive sizing from a UK 6-28, US 2-24. Unique prints in quality fabrics, designed in house with a multi-wear function, creating investment pieces, bringing joy to your wardrobe Founded in 2009 by Lucy Aylen, Never Fully Dressed started life as a market stall, today we are more than a fashion brand, we encourage feel-good dressing, clothing that has the power to change how you feel With a vision of designing clothing with a multi- wear function, creating styles that are investment pieces made of high quality fabrics in elevated prints Inspired by our customer, our community really is the voice of our brand, encouraging supporting conversations across all channels and within our 3 stores in Essex, UK, New York and LA
Beauty Pie
Discover premium skincare, makeup, and wellness products with personalized recommendations. Access exclusive app-only offers and receive real-time delivery updates. Enjoy effortless shopping for high-performance beauty essentials.
- High-performance skincare and makeup
- Personalized product recommendations
- Exclusive app-only offers
- Back-in-stock alerts
- Live delivery updates
- Wellness products
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The Beauty Pie app combines effortless shopping with an ultra-personalized digital concierge, exclusively for Beauty Pie+ members EFFORTLESS SHOPPING Explore high-performance skincare, deluxe makeup, fragrance, wellness and more from the world's top labs. EXCLUSIVE APP-ONLY OFFERS Access unmissable, limited-time app-only offers. PERSONALISED RECOMMENDATIONS Unlock tailored recommendations for products you'll love - handpicked based on what you've bought and loved in the past. BACK-IN-STOCK ALERTS Be the first to know when your go-to products are back in the warehouse. LIVE DELIVERY UPDATES Get updates on your Beauty Pie orders in real time. Download the app today to get free shipping on your first in-app order. For help, visit Beauty Pie Support or email us at support@beautypie.com. Visit Beautypie.com for full T&Cs.
Screenshots
Verdict
The clearest difference is rating: Never Fully Dressed at 5.0 against Beauty Pie's 3.2. Never Fully Dressed also leads on review sentiment (74% vs 37%) and monetization model (ad-supported vs free with in-app purchases). Beauty Pie's advantage is ads (none vs shown) and update cadence (weekly vs every 6 weeks). On price, in-app purchases, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Never Fully Dressed holds the better App Store score, 5.0 against 3.2. That said, the two scores are not equally well evidenced: Never Fully Dressed has 240 ratings behind it against 24, so its average is the more settled of the two. Written reviews point the same way: 74% of Never Fully Dressed's written reviews are positive against 37% of Beauty Pie's.
Never Fully Dressed ships an update every 6 weeks, Beauty Pie weekly. The most recent releases landed on October 27, 2026 and October 24, 2026 respectively.
| Parameter | Never Fully Dressed | Beauty Pie |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (240 ratings) — better | 3.2 (24 ratings) |
| Positive reviews | 74.3% of reviews — better | 37.0% of reviews |
| Number of ratings | 240 — better | 24 |
| Update frequency | Every 6 weeks | Weekly — better |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported — better | Free with in-app purchases |
| Devices | iPhone | iPhone |
| Requires iOS | 17.0 — better | 18.0 |
| Further details — not scored | ||
| Size | 215 MB | 58 MB |
| Age rating | 4+ | 17+ |
| Developer | Never Fully Dressed Limited | Beauty Pie |
Customer experience
Never Fully Dressed
Beauty Pie
User reviews
Never Fully Dressed
From 240 App Store ratingsWhat we love
- ✨ Vibrant colors and unique styles
- 💖 High quality clothing
- 💯 Stand out from the crowd designs
- 🌟 Feel good dressing
- 🤩 Wow factor clothing
Room to improve
- 😵 Exhausting website experience
- 🐛 Site not working
- 🐛 App is not usable
- 🐛 App lags significantly
- 🐛 App is slow and annoying
Beauty Pie
From 24 App Store ratingsWhat we love
- 👍 Intuitive design
- 🚀 Responsive app
- 💡 Seamless experience
- 👍 Top-notch design
- 👍 Easy to use
Room to improve
- 🐛 Poor performance
- 🐛 Constant errors
Bugs and requests
Never Fully Dressed
Reported bugs
12 issues- Items in bag cannot be removed
- Apple Pay disappears during checkout
- Shipping amount changes during address input
- Page refreshing issues
- Notify me feature not reflecting actual stock
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- App is not usable, lags, and is buggy
- App is slow and annoying
- App never works
- App is glitchy, cart frozen, pop-up issues
- Terrible packaging leading to damaged items
- Website features missing from the app
- No 'skirts' or 'tops' button on the app
Requested features
3 requests- Tall section for trousers (34" inseam)
- Direct link to rewards page
- View all Curve option
Beauty Pie
Reported bugs
2 issues- Slow responses
- Irritating issues
Requested features
1 request- In-app tracking for orders
In-app purchases
Never Fully Dressed
No in-app purchases
Beauty Pie
No in-app purchases
