Comparison

Marshmallow Insurance vs Mitek

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Marshmallow Insurance

Manage your car insurance policies, access cover documents, and make changes instantly. Get help in emergencies with guides and direct call buttons. Submit claims quickly and chat with customer support in real-time.

Highlights
  • Manage policies in one account
  • Instant access to cover documents
  • Make changes in seconds
  • Submit claims in minutes
  • Emergency accident assistance
  • Live chat support
  • Understand your cover
Features
Read full description

Get instant access to your cover. Make changes in seconds, make a claim in minutes, and get help in an emergency - all from your phone! Cover that’s fast, fair and always on your side. Join over 50,000 other Marshmallowers OUR APP - Manage all your policies in a single account. Get instant access to your cover documents, make a change with just a few clicks, and make a claim in minutes - Get help in an accident. Think of us as your new in-case-of-emergency. Get panic-friendly how-to guides, plus instant call buttons for help in accidents, breakdowns, and for all kinds of car damage. - Understand your cover. Get your questions answered with our nifty help feature - Talk to us instantly on live chat. Get answers from a real human (our Customer Happiness team) in under 2 minutes WHY MARSHMALLOW - No hidden fees. You can make changes instantly with no hidden costs - Fair pricing always. Extra security checks and anti-fraud algorithms allow us to pass big savings on to you - 24/7 claims line. Make a claim at any time of day or night - Lightning speed customer support. We respond to all live chats in under 2 minutes WHAT MAKES US GREAT - Inclusive: We’re proud to support a diverse customer base, and we do our best to insure people often turned away elsewhere - Instant: Hello, app! Hello, live chat! Hello, super fast claims! - Reliable: We’re reinsured by the world’s most trusted names, so your protection is always safe STAY IN TOUCH - facebook.com/marshmallowinsurance - twitter.com/getmarshmallow - instagram.com/getmarshmallow - linkedin.com/company/marshmallowltd THE LEGAL BIT Marshmallow is authorised and regulated by the UK Financial Conduct Authority. Our FCA reference is 797672. You can check our details on register.fca.org.uk Our privacy policy can be found here: marshmallow.com/privacy-policy

About

Mitek

Securely verify your identity by linking your face to government-issued IDs. Your verified details are stored on your device for future use, with full control over who sees your information.

Highlights
  • Facial recognition for identity verification
  • Link to government-issued IDs
  • Secure on-device data storage
  • User control over data sharing
  • Privacy-focused design
Read full description

The Mitek app allows you to verify your identity and prove who you are through linking your face to your government-issued photographic identity documents, like a passport or driving license. Your identity details are then stored safely and securely on your device so that you can re-use them again in the future. The app is designed with full privacy in mind to ensure that you have absolute control over who you share your personal information with and we will always ask permission for your consent to share only the specific aspects of your identity that are being requested.

Screenshots

Marshmallow Insurance4 screens
Mitek4 screens

Verdict

The call

The clearest difference is rating: Marshmallow Insurance at 4.8 against Mitek's 1.0. Marshmallow Insurance also leads on review sentiment (37% vs 0%) and update cadence (weekly vs every 2 months). Mitek's advantage is device support (3 vs 1) and iOS requirement (13.0 vs 18.0). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Marshmallow Insurance holds the better App Store score, 4.8 against 1.0. That said, the two scores are not equally well evidenced: Marshmallow Insurance has 263 ratings behind it against 34, so its average is the more settled of the two. Written reviews point the same way: 37% of Marshmallow Insurance's written reviews are positive against 0% of Mitek's.

UpkeepUpdate frequency

Marshmallow Insurance ships an update weekly, Mitek every 2 months. The most recent releases landed on October 27, 2026 and October 24, 2026 respectively.

Scorecard6 real differences · 4 level
Marshmallow Insurance versus Mitek: the parameters behind the verdict, then further details
ParameterMarshmallow InsuranceMitek
PriceFreeFree
Rating4.8 (263 ratings) — better1.0 (34 ratings)
Positive reviews36.6% of reviews — better0.0% of reviews
Number of ratings263 — better34
Update frequencyWeekly — betterEvery 2 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhoneiPhone, iPad, iPod — better
Requires iOS18.013.0 — better
Further details — not scored
Size169 MB32 MB
Age rating4+4+
DeveloperMarshmallowHooyu

Customer experience

Marshmallow Insurance

All ratings263 ratings
Positive96.2%
Neutral1.5%
Negative2.3%
Written reviews273 reviews
Positive36.6%
Neutral0.7%
Negative62.6%

Mitek

All ratings20 ratings
Positive0.0%
Neutral0.0%
Negative100.0%
Written reviews13 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

Bugs and requests

Marshmallow Insurance

Reported bugs

2 issues
  • App login and verification issues
  • Inconsistent policy information and updates

Requested features

4 requests
  • Improve customer support accessibility
  • Enhance communication and transparency
  • Provide more flexible policy management options
  • Streamline claims processing and resolution

Mitek

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Marshmallow Insurance

No in-app purchases

None

Mitek

No in-app purchases

Questions

Is Marshmallow Insurance free?
Marshmallow Insurance is free to download, with no in-app purchases.
Is Mitek free?
Mitek is free to download, with no in-app purchases.
Which has better reviews, Marshmallow Insurance or Mitek?
Marshmallow Insurance is rated higher. Marshmallow Insurance averages 4.8 out of 5 from 263 ratings, while Mitek averages 1.0 from 34 ratings.
Do Marshmallow Insurance or Mitek have ads?
Neither Marshmallow Insurance nor Mitek shows ads.
Which is updated more often, Marshmallow Insurance or Mitek?
Marshmallow Insurance ships an update weekly, and Mitek every 2 months. Most recently, Marshmallow Insurance was updated on October 27, 2026 and Mitek on October 24, 2026.

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