Marshmallow Insurance vs Mitek
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Marshmallow Insurance
Manage your car insurance policies, access cover documents, and make changes instantly. Get help in emergencies with guides and direct call buttons. Submit claims quickly and chat with customer support in real-time.
- Manage policies in one account
- Instant access to cover documents
- Make changes in seconds
- Submit claims in minutes
- Emergency accident assistance
- Live chat support
- Understand your cover
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Get instant access to your cover. Make changes in seconds, make a claim in minutes, and get help in an emergency - all from your phone! Cover that’s fast, fair and always on your side. Join over 50,000 other Marshmallowers OUR APP - Manage all your policies in a single account. Get instant access to your cover documents, make a change with just a few clicks, and make a claim in minutes - Get help in an accident. Think of us as your new in-case-of-emergency. Get panic-friendly how-to guides, plus instant call buttons for help in accidents, breakdowns, and for all kinds of car damage. - Understand your cover. Get your questions answered with our nifty help feature - Talk to us instantly on live chat. Get answers from a real human (our Customer Happiness team) in under 2 minutes WHY MARSHMALLOW - No hidden fees. You can make changes instantly with no hidden costs - Fair pricing always. Extra security checks and anti-fraud algorithms allow us to pass big savings on to you - 24/7 claims line. Make a claim at any time of day or night - Lightning speed customer support. We respond to all live chats in under 2 minutes WHAT MAKES US GREAT - Inclusive: We’re proud to support a diverse customer base, and we do our best to insure people often turned away elsewhere - Instant: Hello, app! Hello, live chat! Hello, super fast claims! - Reliable: We’re reinsured by the world’s most trusted names, so your protection is always safe STAY IN TOUCH - facebook.com/marshmallowinsurance - twitter.com/getmarshmallow - instagram.com/getmarshmallow - linkedin.com/company/marshmallowltd THE LEGAL BIT Marshmallow is authorised and regulated by the UK Financial Conduct Authority. Our FCA reference is 797672. You can check our details on register.fca.org.uk Our privacy policy can be found here: marshmallow.com/privacy-policy
Mitek
Securely verify your identity by linking your face to government-issued IDs. Your verified details are stored on your device for future use, with full control over who sees your information.
- Facial recognition for identity verification
- Link to government-issued IDs
- Secure on-device data storage
- User control over data sharing
- Privacy-focused design
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The Mitek app allows you to verify your identity and prove who you are through linking your face to your government-issued photographic identity documents, like a passport or driving license. Your identity details are then stored safely and securely on your device so that you can re-use them again in the future. The app is designed with full privacy in mind to ensure that you have absolute control over who you share your personal information with and we will always ask permission for your consent to share only the specific aspects of your identity that are being requested.
Screenshots
Verdict
The clearest difference is rating: Marshmallow Insurance at 4.8 against Mitek's 1.0. Marshmallow Insurance also leads on review sentiment (37% vs 0%) and update cadence (weekly vs every 2 months). Mitek's advantage is device support (3 vs 1) and iOS requirement (13.0 vs 18.0). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Marshmallow Insurance holds the better App Store score, 4.8 against 1.0. That said, the two scores are not equally well evidenced: Marshmallow Insurance has 263 ratings behind it against 34, so its average is the more settled of the two. Written reviews point the same way: 37% of Marshmallow Insurance's written reviews are positive against 0% of Mitek's.
Marshmallow Insurance ships an update weekly, Mitek every 2 months. The most recent releases landed on October 27, 2026 and October 24, 2026 respectively.
| Parameter | Marshmallow Insurance | Mitek |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (263 ratings) — better | 1.0 (34 ratings) |
| Positive reviews | 36.6% of reviews — better | 0.0% of reviews |
| Number of ratings | 263 — better | 34 |
| Update frequency | Weekly — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 18.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 169 MB | 32 MB |
| Age rating | 4+ | 4+ |
| Developer | Marshmallow | Hooyu |
Customer experience
Marshmallow Insurance
Mitek
Bugs and requests
Marshmallow Insurance
Reported bugs
2 issues- App login and verification issues
- Inconsistent policy information and updates
Requested features
4 requests- Improve customer support accessibility
- Enhance communication and transparency
- Provide more flexible policy management options
- Streamline claims processing and resolution
Mitek
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Marshmallow Insurance
No in-app purchases
Mitek
No in-app purchases









