Comparison

Principal Task vs To Do Machine

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Principal Task

This app helps you manage tasks by tracking your completion rate against new tasks created. It offers a unique 'Task Velocity' score to show if you're keeping up with your workload. Organize with folders, contexts, and priorities, with advanced features available through a premium subscription.

Highlights
  • Task Velocity score
  • GTD-native structure
  • Due dates and repeating tasks
  • Markdown support
  • Kanban boards
  • Private templates
Features
Read full description

Track your Task Velocity — the ratio of tasks you complete against the ones you create, updated every day. See at a glance whether you're ahead or falling behind, not just what's on your list. Principal Task is a GTD-native task manager built for people who've outgrown to-do apps. Folders, contexts, priorities, statuses, and unlimited nested subtasks — organized the way real work actually happens. TASK VELOCITY Your 30-day completed-vs-created ratio, shown as a simple multiplier. Free members see their current score. Premium unlocks the full history, filterable by folder, context, priority, and status. SYSTEM HEALTH A live verdict — Healthy, Strained, or Overloaded — so you know where things stand today, separate from where they're heading. BUILT FOR GTD Folders and sub-folders, contexts, priorities, statuses, and stars. Subtasks nest as deep as you need, with independent completion — no forced parent-child status. KANBAN, HEATMAP, TEMPLATES See your work as a board. Watch your activity over time. Turn repeatable processes into templates you can apply in one tap. BUILT FOR AI ASSISTANTS Principal Task connects to AI assistants over MCP — read and write your tasks, subtasks, and folders directly from the assistant you already use. SHARE WITHOUT FRICTION Share a task list with a four-word link. No account required to view. You control how long it stays open. Free, no credit card. Premium is about $3/month or $24/year, and it doesn't limit how much you can do — it unlocks Task Velocity history, Kanban, the Activity Heatmap, and private templates. Principal Task. Software that gets out of the way. Terms of Use: https://principaltask.com/terms

About

To Do Machine

Design your ideal productivity system with this highly customizable task manager. It adapts to your unique workflow using natural language commands and AI organization. Seamlessly syncs across Mac and iOS devices.

Highlights
  • Natural language task creation
  • AI-powered organization
  • Customizable views (list, kanban, calendar)
  • Invent custom statuses and fields
  • Two-way calendar sync
  • Instant cross-device sync
  • Personalized productivity system assessment
Features
Read full description

The only productivity app designed just for you. Most to-do apps make you bend to their rules. To Do Machine flips the workshop on its head — open the back panel, swap the parts, paint it your color. Talk to it in plain English and watch your task inbox, your projects, and your entire workflow rebuild themselves in real time. Built natively for Mac and iOS. Perfectly in sync. — WHO IT'S FOR — For the people who've tried every to-do app and bounced off them all. For the ones who keep building systems in Notion, then abandoning them. For anyone whose brain works a specific way and is tired of apps that don't. To Do Machine isn't another opinionated workflow. It's a workshop where you build the one that fits you. — DESIGN IT YOURSELF — Tell To Do Machine what you want and it remakes the app around you. "Make the inbox darker and put due dates on the right" — done. Switch any project to list, kanban, calendar, focus, or blueprint view. Invent your own statuses, fields, and automations, project by project. Every tweak syncs to all your devices instantly. — AI THAT DOES THE ORGAINZING — Just say what's on your mind. To Do Machine writes the tasks, breaks them into projects, sets reminders, and finds time on your calendar — no tapping the + button (if you don't want to). "Plan my Q3" → full project with milestones, weekly check-ins, and time blocks. Auto-triage your inbox: priority, due dates, parent project. Orgainize your tasks in bulk: "Complete all of my overdue tasks and let's start fresh." — CALENDAR IN, DAY OUT — Connect Apple or Google Calendar and your tasks thread themselves between your meetings. Two-way sync with Apple or Google Calendar. Time-blocking that respects your meetings, focus blocks, and breaks. Move a meeting and your tasks move with it. — INSTANTLY SYNCED BETWEEN iOS AND MAC — Tasks, projects, and calendars sync in milliseconds. Custom layouts and themes travel with you. Redesign your inbox on Mac at lunch — it's waiting on your iPhone by the time you stand up. — FREE TRIAL AND PRICING — -A free personalized assessment and recommendation of one of nine proven productivity systems. -Start your free 7-day trial (available with an annual subscription) to unlock full usage of To Do Machine, including task management and system customization. After your trial, task management and system customization is only available on a paid plan. -Pricing starts at $23.99 for three months. -Auto-renewal can be cancelled at any time via Apple subscription settings. Assembled in Brooklyn, NY. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

Principal Task4 screens
To Do Machine4 screens

Verdict

The call

The clearest difference is update cadence: To Do Machine at every 2 weeks against Principal Task's every 3 months. To Do Machine also leads on ratings volume (9 vs 1). Principal Task's advantage is iOS requirement (15.0 vs 17.6). On price, rating, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Principal Task sells 2 in-app purchases, starting at $3.99 per month and To Do Machine sells 6 in-app purchases, starting at $7.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 5.0 for Principal Task against 5.0 for To Do Machine. That said, the two scores are not equally well evidenced: To Do Machine has 9 ratings behind it against 1, so its average is the more settled of the two.

UpkeepUpdate frequency

Principal Task ships an update every 3 months, To Do Machine every 2 weeks. The most recent releases landed on October 18, 2026 and October 31, 2026 respectively.

Scorecard3 real differences · 7 level
Principal Task versus To Do Machine: the parameters behind the verdict, then further details
ParameterPrincipal TaskTo Do Machine
PriceFreeFree
Rating5.0 (1 ratings)5.0 (9 ratings)
Positive reviews—100.0% of reviews
Number of ratings19 — better
Update frequencyEvery 3 monthsEvery 2 weeks — better
AdsNoNo
In-app purchasesYesYes
MonetizationFree with in-app purchasesFreemium
DevicesiPhone, iPad, iPod — betteriPhone, Mac
Requires iOS15.0 — better17.6
Further details — not scored
Size32 MB39 MB
Age rating4+17+
DeveloperZechariah SchwenkElectric Lantern LLC

Customer experience

Principal Task

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

To Do Machine

All ratings9 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews8 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

2 purchases

Principal Task

Subscriptions2
  • Monthly Subscription$3.991 Month
  • Annual Subscription$29.991 Year
6 purchases

To Do Machine

Subscriptions6
  • Standard7 Days trial$7.991 Month
  • To Do Machine Max7 Days trial$19.991 Month
  • Standard - 3 Months$23.993 Months
Show 3 more
  • Welcome Price7 Days trial$44.991 Year
  • To Do Machine - Annual7 Days trial$69.991 Year
  • To Do Machine Max - Annual7 Days trial$199.991 Year

Questions

Is Principal Task free?
Principal Task is free to download, with in-app purchases available.
Is To Do Machine free?
To Do Machine is free to download, with in-app purchases available.
Which has better reviews, Principal Task or To Do Machine?
Principal Task and To Do Machine are both rated 5.0 out of 5 on the App Store, from 1 and 9 ratings respectively.
Do Principal Task or To Do Machine have ads?
Neither Principal Task nor To Do Machine shows ads.
Which is updated more often, Principal Task or To Do Machine?
Principal Task ships an update every 3 months, and To Do Machine every 2 weeks. Most recently, Principal Task was updated on October 18, 2026 and To Do Machine on October 31, 2026.

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