Happier vs Outfit Formulas
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Happier
Discover personalized tools and daily guidance to cultivate a happier life. This app helps you identify what brings you joy and build sustainable habits through flexible tracking methods and fun challenges. It adapts to your unique personality and goals for lasting self-improvement.
- Daily content and reflection prompts
- Flexible habit tracking methods
- Personalized recommendations based on personality
- Fun, quick challenges
- 7-day habit Jump-Starts
- Self-improvement and personal growth focus
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The Happier app gives you the tools, tips, and insights to build a happier life—based on the research of happiness expert Gretchen Rubin. Apps that tell you what to do will never work for everyone. Happier is designed to help you figure out what actually makes you happier, then gives you the tools and guidance to make it happen. WHAT YOU GET: Daily content to keep you moving forward: Learn from fresh tips, reflection prompts, quick challenges, and insights every day. Habit-building tools that match how you work: Try different tracking methods to find what clicks: streaks, photo logs, journal entries, number tracking, and more. Track any habit you choose—exercise, reading, sleep, relationships, creativity, organization, whatever matters to you. Personalized recommendations based on your personality: Take the Four Tendencies quiz to discover whether you’re an Obliger, Questioner, Upholder, or Rebel–then try the tools and approaches that fit your tendency, so you’re working with your nature instead of against it. Fun challenges when you need a boost: There’s always room for a bit of fun. Spin the Challenge Wheel for instant prompts you can complete in minutes—clear a drawer, text a friend, take ten deep breaths, try something new. Or, dive into a 7-day Jump-Start, designed to help you break out of old patterns. Whether you're focused on self improvement, personal growth, or simply building better daily habits, Happier gives you a flexible approach that adapts to your life. TRY THE HAPPIER APP FOR FREE: Download Happier for free and start building a new happiness habit. Subscribe to unlock unlimited habit tracking and full access to all tools and daily content. ABOUT GRETCHEN RUBIN Gretchen Rubin is the author of multiple New York Times bestsellers on happiness and habit formation, including The Happiness Project and The Four Tendencies. WANT TO LEARN MORE? For resources and support: https://thehappierapp.com Terms of Service: https://thehappierapp.com/terms-of-service Privacy Policy: https://thehappierapp.com/privacy-policy
Outfit Formulas
Receive monthly shopping lists to build a versatile wardrobe, focusing on classic staples and seasonal trends. Easily get dressed daily with provided outfit formulas and a shopping directory for curated pieces. Personalize your style with flexible formula suggestions.
- Monthly curated shopping lists
- Interactive shopping directory
- Daily outfit calendar with formulas
- Closet staple curation
- Personalized styling options
- Outfit logging
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HOW IT WORKS Every month you’ll get a shopping list of items – a perfect mix of classic closet staples (that you likely already own) and the latest seasonal trends. Shop your closet first using the shopping list, then fill in any gaps remaining at your favorite retailer or use the shopping directory provided. With your checklist of clothing items completed, easily get dressed every day using the daily Outfit Formulas provided in your outfit calendar. SHOPPING LIST Your interactive monthly shopping list includes a description of the pictured item, a link to shop the exact pictured item, substitution notes if you’d prefer to use clothes you already have, and a shopping directory with 10+ current retailer options that are regularly updated to help fill in any gaps that may be missing in your wardrobe. CURATE CLOSET STAPLES Build a solid wardrobe foundation by intentionally reusing closet staple pieces, these are classic basic items that you can wear season after season, year after year. Every shopping list denotes which items are considered closet staples – these are items worth investing in higher quality if your budget allows. After a few seasons of Outfit Formulas® you’ll have most of your basics in place and just need to add in seasonal trends as you like. SHOPPING DIRECTORY Every item on your shopping list includes a shopping directory of retailer links for you to browse as you curate your wardrobe. Links to items at the retailers you already know and love like Target, Amazon, H&M, Old Navy, LOFT, J.Crew Factory, Nordstrom + more can be found and are updated regularly – all you need to do is tap that ‘add to cart’ button. Link options are included for petite fit, tall fit, and plus size as well – our program is for everybody and every BODY! DAILY OUTFIT CALENDAR Your outfit calendar includes an Outfit Formula to style for every single day of the year. Just tap on today’s date to view the formula and check out which clothing articles it features. Head to your closet to grab the items in the formula, which you’ll already have handy since they were the same pieces on your shopping list, and voila – getting dressed has never been so easy! Each formula also includes suggestions on how to dress the formula up or down to suit your daily events. Once you are dressed you can tap the ‘Wore It Today’ checkbox to log your outfit styling streak! PERSONALIZE AS YOU LIKE Not a fan of white jeans, sleeveless tops, shorts, or heels? No problem! Outfit Formulas® provides you with a formula to follow, rather than a specific article of clothing, which means you have the final say of the cut, style, and color for each and every item. You can follow our recommendations to a tee or get creative with your own unique style. The choice is yours! The flexibility of a formula allows YOU to decide what matters most to you when getting dressed and empowers you to focus on YOUR priorities as you curate your wardrobe. This format allows members to adapt each formula for their own age, size, body shape, budget, climate, personal style, colors, preferred retailers, and lifestyle. Subscriptions: We offer the following subscription plans: Monthly Subscription Yearly The subscription will auto-renew. You can always turn this off by going to "subscriptions" under the App Store. Terms and Conditions: https://outfitformulas.com/terms-and-conditions/ Privacy Policy: https://outfitformulas.com/privacy-policy/
Screenshots
Verdict
The clearest difference is review sentiment: Outfit Formulas at 66% against Happier's 22%. Outfit Formulas also leads on rating (4.4 vs 3.9) and update cadence (every 4 days vs every 4 weeks). Happier's advantage is ads (none vs shown). On price, in-app purchases, monetization model and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Happier sells 2 in-app purchases, starting at $7.99 per month and Outfit Formulas sells 15 in-app purchases, starting at $7.99 per 7 days. Whichever you choose, the download price is not the number that matters.
Outfit Formulas holds the better App Store score, 4.4 against 3.9. That said, the two scores are not equally well evidenced: Outfit Formulas has 1.2K ratings behind it against 57, so its average is the more settled of the two. Written reviews point the same way: 22% of Happier's written reviews are positive against 66% of Outfit Formulas's.
Happier ships an update every 4 weeks, Outfit Formulas every 4 days. The most recent releases landed on September 14, 2026 and September 26, 2026 respectively.
| Parameter | Happier | Outfit Formulas |
|---|---|---|
| Price | Free | Free |
| Rating | 3.9 (57 ratings) | 4.4 (1.2K ratings) — better |
| Positive reviews | 22.3% of reviews | 66.0% of reviews — better |
| Number of ratings | 57 | 1.2K — better |
| Update frequency | Every 4 weeks | Every 4 days — better |
| Ads | No — better | Yes |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPod | iPhone, iPad |
| Requires iOS | 15.1 — better | 16.0 |
| Further details — not scored | ||
| Size | 96 MB | 137 MB |
| Age rating | 4+ | 4+ |
| Developer | Keyboard, LLC | GYPO LLC. |
Customer experience
Happier
Outfit Formulas
User reviews
Happier
From 57 App Store ratingsWhat we love
- 🎡 Fun spinning wheel feature for 5-minute challenges
- 📱 Beautiful and intuitive design
- ✍️ Multiple tracking methods (photos, journals, numbers)
- 💡 Personalized content based on Gretchen Rubin's Four Tendencies
- 🎯 Effective habit tracking and accountability tools
Room to improve
- 💰 Expensive subscription pricing ($7.99-$10/month or $80-$100/year)
- 🐛 Frequent app crashes and freezing issues
- 🔐 Persistent login and authentication problems
- ❌ Cannot edit or backdate entries after creation
- 🚫 Limited free version (only 1 active aim allowed)
Outfit Formulas
From 1.2K App Store ratingsWhat we love
- 👍 Easy to use app
- 🚀 Simplifies getting dressed
- 💡 Helpful for building a capsule wardrobe
- 👍 Provides style inspiration
- 👍 Customizable outfit options
Room to improve
- 🐛 Login/subscription issues
- 🌍 Lack of personalization options
- 💰 Expensive subscription
- 🌍 Limited Canadian content
Bugs and requests
Happier
Reported bugs
17 issues- Login screen freezes and prevents app access
- App stuck on subscription page in endless loop
- Password validation rejects valid passwords
- App crashes repeatedly on launch
- Daily quote doesn't update to new day
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- Wheel spin challenges show as used when not completed
- Don't Break the Chain shows false X marks for completed tasks
- Blank white screens that cannot be closed
- App doesn't recognize new day for daily challenges
- Subscription not recognized despite successful payment
- Error message 'Something went wrong' blocks access
- 5-minute challenge instructions don't display fully on screen
- App only fills small portion of iPad screen
- Request timeout errors when accessing aims
- Data loss after app updates
- Inconsistent time zone handling causing broken chains
- App won't accept valid password combinations during signup
Requested features
15 requests- Ability to backdate or edit entries for past days
- Calendar view to see progress over time
- Support for multiple tracking methods simultaneously (journal AND photo)
- Ability to edit aims after creation
- More flexible aim scheduling (specific times, days of week)
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- Photo captions for tracked images
- Community features to connect with other users
- Lower subscription pricing
- More diverse 5-minute challenges (currently repeats)
- Integration of Neglected Senses quiz into app
- Recording one-word themes within the app
- Ability to track yearly lists and accomplishments
- Better organization/grouping of aims
- More substantial free version with multiple aims
- Email notifications when app issues are resolved
Outfit Formulas
Reported bugs
2 issues- Login screen freezes
- Subscription not recognized in app
Requested features
3 requests- Ability to customize monthly calendar
- Option to track and log outfits worn
- More personalization based on user's style preferences
In-app purchases
Happier
- Monthly Subscription$7.991 Month
- Yearly Subscription$79.991 Year
Outfit Formulas
- Weekly Membership$7.997 Days
- AP_mo_19_fty7 Days trial$19.001 Month
- Monthly_14t14 Days trial$19.991 Month
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- 3 months plan$24.993 Months
- Monthly subscription OF7 Days trial$24.991 Month
- Annual Outfit Formulas 507 Days trial$49.991 Year
- Annual 79.997 Days trial$79.991 Year
- Annual 79$79.991 Year
- annual_14_trial14 Days trial$99.991 Year
- 1 Year Subscription BF7 Days trial$99.991 Year
- Annual Subscription7 Days trial$99.991 Year
- Annual Subscription7 Days trial$109.991 Year
- outfit_yearly7 Days trial$190.001 Year
- lifetime 199$199.99
- Lifetime access to Outfit Formulas$249.99









