Comparison

Redtail Speak vs Midland+

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Redtail Speak

This app provides a secure and compliant platform for financial advisors to text message clients and collaborate with staff. It offers real-time communication, automatic archiving, and integration with CRM systems for enhanced client relationships and team efficiency.

Highlights
  • Compliant client texting
  • Real-time staff collaboration
  • Searchable message archiving
  • Redtail CRM integration
  • Customizable client invites
  • Out of office auto-replies
  • Message templates
Features
Read full description

Redtail Speak offers a compliant way for you to text message your clients and collaborate with your staff in real-time. With texting now an everyday part of every generation’s lives, incorporating a texting solution into your practice as a financial advisor allows you to solidify your client relationships through more effective engagement and improved communications. Redtail Speak is available as a standalone texting/chat solution, while offering integration with Redtail CRM for those who subscribe to both solutions. Using Speak, every text conversation is fully searchable and automatically archived, recorded daily, and sharable with email surveillance providers, offering you a safe, compliance-approved way to communicate with your clients. Speak also empowers your team to communicate directly with each other by providing team members with access to the same communication threads, which helps to eliminate bottlenecks. We believe Speak will help you overcome many of the biggest challenges advisors face regarding client communication while also freeing up your valuable time for other important client service activities. Some of the features of Redtail Speak include: • its functionality as both a texting solution between advisors and their clients as well as a collaborative communication platform for advisors and staff • its ability to provide secure texting to clients • everything that is sent through Speak is automatically archived—everything is searchable. Institution-level searching is also available. • the capability to send and receive attachments—images, Office files, etc. View images inline, with no need to download. • integration with Redtail CRM for Redtail subscribers. For those users, your Redtail CRM contacts can be automatically synced to your Speak account and your chat history with Redtail contacts will be available inside their contact record in the CRM. • it allows you to customize your texting Invite Message to your clients. You can set that message as the default for all your team or allow them to craft their own Invite Messages. • unlimited channels for group team chats and unlimited private direct messaging for one-on-one conversations with other team members • an Out of Office option. You can set this up to automatically send a reply if a client messages you while you are unavailable. You can also set the date/time when this Out of Office response clears. • full emoji support • the ability to view messages you’ve scheduled for a later date and/or time • the ability to include photographs you take as a part of your text or chat messages, if you allow camera access • the ability to use Message Templates you’ve created in order that you might streamline creation/delivery of commonly sent messages of a similar nature About Redtail Technology: Founded in 2003, Redtail Technology is a leading provider of web-based Client Relationship Management (CRM), compliant text messaging solutions (Redtail Speak), paperless office, and email archiving solutions in the financial services industry. The company is dedicated to helping advisors efficiently grow their firms by providing them with the core technologies that drive their day-to-day operations, offering low cost and easy to implement applications and integrating with many of the industry's most widely used applications. As a pioneer in the financial technology industry, Redtail is committed to providing advisors exceptional customer service and strives to contribute in meaningful ways to its local communities in California, Arizona, and Georgia. For more information, visit www.redtailtechnology.com.

About

Midland+

This app streamlines the annuity sales process for agents selling policies from Midland National Life Insurance Company. It supports agents from the initial sales phase through to policy issuance, aiming for a seamless experience.

Highlights
  • Annuity sales process management
  • Pre-sale support
  • Policy issue facilitation
  • Seamless agent experience
  • Midland National Life Insurance Company products
Read full description

Midland+ is designed for agents that sell annuities issued by Midland National Life Insurance Company. Download Midland+ to create a seamless agent experience from pre-sale through policy issue.

Screenshots

Redtail Speak4 screens
Midland+4 screens

Verdict

The call

The clearest difference is ads: Midland+ at none against Redtail Speak's shown. Midland+ also leads on rating (2.4 vs 2.2) and monetization model (free vs ad-supported). Redtail Speak's advantage is iOS requirement (13.4 vs 17.0). On price, review sentiment, ratings volume and update cadence there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Midland+ holds the better App Store score, 2.4 against 2.2. Both are backed by a comparable volume of ratings — 18 and 12 respectively. Written reviews complicate that: 7% of Redtail Speak's written reviews are positive against 0% of Midland+'s, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Redtail Speak ships an update every 3 months, Midland+ every 2 months. Both last shipped on November 3, 2026.

Scorecard4 real differences · 6 level
Redtail Speak versus Midland+: the parameters behind the verdict, then further details
ParameterRedtail SpeakMidland+
PriceFreeFree
Rating2.2 (18 ratings)2.4 (12 ratings) — better
Positive reviews7.1% of reviews — better0.0% of reviews
Number of ratings18 — better12
Update frequencyEvery 3 monthsEvery 2 months — better
AdsYesNo — better
In-app purchasesNoNo
MonetizationAd-supportedFree — better
DevicesiPhone, iPodiPhone, iPad
Requires iOS13.4 — better17.0
Further details — not scored
Size21 MB117 MB
Age rating4+4+
DeveloperRedtail Technology, Inc.Midland National Life

Customer experience

Redtail Speak

All ratings18 ratings
Positive16.7%
Neutral11.1%
Negative72.2%
Written reviews14 reviews
Positive7.1%
Neutral7.1%
Negative85.7%

Midland+

All ratings12 ratings
Positive33.3%
Neutral8.3%
Negative58.3%
Written reviews7 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

In-app purchases

None

Redtail Speak

No in-app purchases

None

Midland+

No in-app purchases

Questions

Is Redtail Speak free?
Redtail Speak is free to download, with no in-app purchases.
Is Midland+ free?
Midland+ is free to download, with no in-app purchases.
Which has better reviews, Redtail Speak or Midland+?
Midland+ is rated higher. Redtail Speak averages 2.2 out of 5 from 18 ratings, while Midland+ averages 2.4 from 12 ratings.
Do Redtail Speak or Midland+ have ads?
Redtail Speak shows ads; Midland+ does not.
Which is updated more often, Redtail Speak or Midland+?
Redtail Speak ships an update every 3 months, and Midland+ every 2 months. Most recently, Redtail Speak was updated on November 3, 2026 and Midland+ on November 3, 2026.

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