Comparison

Smarter Thinking vs IOA Professional

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Smarter Thinking

Manage your thoughts and emotions with this powerful tool. Learn to identify and reframe unhelpful thinking patterns to develop more positive and empowering ideas. Developed by expert psychologists, it's ideal for personal use or for practitioners.

Highlights
  • Thought and emotion management
  • Identify and challenge negative thoughts
  • Develop helpful thinking patterns
  • Expert psychologist developed
  • Suitable for independent use
  • Beneficial for CBT practitioners
Features
Read full description

The Smarter Thinking App is a convenient but powerful tool to help people manage their thoughts and emotions. Using the App, you can learn to recognise and challenge thoughts and ideas that lead to unwanted emotions and limit your potential, and then develop and strengthen more helpful thoughts and ideas. The Smarter Thinking App has been developed by expert psychologists with experience working within sport, exercise, health, business, and military settings. The App can be used by anybody independently, but is particularly useful for practitioners working with clients using a CBT approach.

About

IOA Professional

Features
Read full description

The ALP - Coaches App. The Institute of Aquaphobia proudly presents a comprehensive mobile app designed to help individuals to learn about and overcome their fear of swimming, and water. Developed by leading experts in aquatics and education, following the Aquaphobia Learning Programme (ALP). This App is designed complement and support lessons in the water with a certified IOA Aquaphobia Coach. This app combines cognitive-behavioural therapy techniques with immersive virtual reality experiences to gradually expose users to swimming environments in a safe and controlled manner. Please visit www.instituteofaquaphobia.com for further information. Or email support@instituteofaquaphobia.com

Screenshots

Smarter Thinking4 screens
IOA Professional1 screens

Verdict

The call

The clearest difference is iOS requirement: Smarter Thinking at 11.0 against IOA Professional's 15.1. On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly every 3 days. The most recent releases landed on October 15, 2026 and September 7, 2026 respectively.

Scorecard1 real difference · 9 level
Smarter Thinking versus IOA Professional: the parameters behind the verdict, then further details
ParameterSmarter ThinkingIOA Professional
PriceFreeFree
Rating4.5 (2 ratings) — better—
Positive reviews100.0% of reviews—
Number of ratings2 — better—
Update frequencyEvery 3 daysEvery 3 days
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS11.0 — better15.1
Further details — not scored
Size67 MB60 MB
Age rating4+17+
DeveloperMartin J TurnerMike Burman

In-app purchases

None

Smarter Thinking

No in-app purchases

None

IOA Professional

No in-app purchases

Questions

Is Smarter Thinking free?
Smarter Thinking is free to download, with no in-app purchases.
Is IOA Professional free?
IOA Professional is free to download, with no in-app purchases.
Do Smarter Thinking or IOA Professional have ads?
Neither Smarter Thinking nor IOA Professional shows ads.
Which is updated more often, Smarter Thinking or IOA Professional?
Smarter Thinking ships an update every 3 days, and IOA Professional every 3 days. Most recently, Smarter Thinking was updated on October 15, 2026 and IOA Professional on September 7, 2026.

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