Smarter Thinking vs IOA Professional
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Smarter Thinking
Manage your thoughts and emotions with this powerful tool. Learn to identify and reframe unhelpful thinking patterns to develop more positive and empowering ideas. Developed by expert psychologists, it's ideal for personal use or for practitioners.
- Thought and emotion management
- Identify and challenge negative thoughts
- Develop helpful thinking patterns
- Expert psychologist developed
- Suitable for independent use
- Beneficial for CBT practitioners
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The Smarter Thinking App is a convenient but powerful tool to help people manage their thoughts and emotions. Using the App, you can learn to recognise and challenge thoughts and ideas that lead to unwanted emotions and limit your potential, and then develop and strengthen more helpful thoughts and ideas. The Smarter Thinking App has been developed by expert psychologists with experience working within sport, exercise, health, business, and military settings. The App can be used by anybody independently, but is particularly useful for practitioners working with clients using a CBT approach.
IOA Professional
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The ALP - Coaches App. The Institute of Aquaphobia proudly presents a comprehensive mobile app designed to help individuals to learn about and overcome their fear of swimming, and water. Developed by leading experts in aquatics and education, following the Aquaphobia Learning Programme (ALP). This App is designed complement and support lessons in the water with a certified IOA Aquaphobia Coach. This app combines cognitive-behavioural therapy techniques with immersive virtual reality experiences to gradually expose users to swimming environments in a safe and controlled manner. Please visit www.instituteofaquaphobia.com for further information. Or email support@instituteofaquaphobia.com
Screenshots
Verdict
The clearest difference is iOS requirement: Smarter Thinking at 11.0 against IOA Professional's 15.1. On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Both ship on a similar rhythm, roughly every 3 days. The most recent releases landed on October 15, 2026 and September 7, 2026 respectively.
| Parameter | Smarter Thinking | IOA Professional |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (2 ratings) — better | — |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 2 — better | — |
| Update frequency | Every 3 days | Every 3 days |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 11.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 67 MB | 60 MB |
| Age rating | 4+ | 17+ |
| Developer | Martin J Turner | Mike Burman |
In-app purchases
Smarter Thinking
No in-app purchases
IOA Professional
No in-app purchases
Questions
Is Smarter Thinking free?
Is IOA Professional free?
Do Smarter Thinking or IOA Professional have ads?
Which is updated more often, Smarter Thinking or IOA Professional?
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