Lumi vs DOONAILS
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Lumi
Discover outfits that match your life by exploring your personal style preferences, comfort, and mood. Get guided recommendations for real-life situations and earn rewards as you find pieces you love. Feel confident with authentic looks.
- Inside-out stylist
- Outfit discovery for real life
- Guided style exploration
- Personalized palette mixing
- Rewards program (Lumi Points)
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STYLE THAT FEELS MORE LIKE YOU Meet LUMI — your personalized styling assistant. Discover outfit ideas tailored to your lifestyle, preferences, body, and taste. Explore looks for real-life moments and build a style that feels natural to you. LEARN WHAT WORKS FOR YOU Build confidence in your style through your personalized Style Plan. Explore styling insights, outfit guidance, colors, silhouettes, and combinations that help you better understand what feels right on you - and why. WITH LUMI YOU CAN - Discover outfit ideas tailored to your life - Learn how to dress with more confidence - Explore your personal style gradually STYLE EVOLVES OVER TIME The more you interact with LUMI, the more personal your experience becomes. Download LUMI and start discovering a style that feels like you. Terms of Use: https://lumi-app.co/terms-of-use Privacy Policy: https://lumi-app.co/privacy-policy
DOONAILS
Stay updated on new products, promotions, and special events for nail enthusiasts. Save your favorite items to a wishlist and get early access to sales and launches through push notifications. Enjoy a seamless and interactive mobile shopping experience.
- New product notifications
- Discount promotions
- Special event updates
- Early access to sales
- Wishlist functionality
- Optimized mobile shopping
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The app for nail lovers. All your faves in one app! With the DOONAILS app, you’ll always be the first to know about BRAND NEW PRODUCTS, exciting DISCOUNT PROMOTIONS, and SPECIAL EVENTS. Turn on PUSH notifications so you never miss a deal and secure EARLY ACCESS to selected sales and launches! Wishlist for your favourites - Handy wishlist feature to save your favourite items – access your must-haves anytime. Always in the know - Early access to selected launches for a shopping experience before anyone else - Up-to-date news on upcoming product launches - Discount offers delivered straight to your app More fun while shopping - The DOONAILS app is specially optimised for mobile devices, offering a seamless and user-friendly shopping experience: interactive animations, faster navigation, and more space for your favourite products! Don’t miss out!
Screenshots
Verdict
The clearest difference is rating: Lumi at 4.0 against DOONAILS's 2.4. Lumi also leads on ratings volume (16K vs 30) and update cadence (every 5 days vs every 2 weeks). DOONAILS's advantage is in-app purchases (none vs 27) and ads (none vs shown). On price, review sentiment and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Lumi sells 26 in-app purchases, starting at $19.99 per month. DOONAILS asks for nothing beyond the download.
Lumi holds the better App Store score, 4.0 against 2.4. That said, the two scores are not equally well evidenced: Lumi has 16K ratings behind it against 30, so its average is the more settled of the two. Written reviews split almost evenly too, at 44% and 45% positive.
Lumi ships an update every 5 days, DOONAILS every 2 weeks. Both last shipped on October 17, 2026.
| Parameter | Lumi | DOONAILS |
|---|---|---|
| Price | Free | Free |
| Rating | 4.0 (16K ratings) — better | 2.4 (30 ratings) |
| Positive reviews | 43.8% of reviews | 44.7% of reviews — better |
| Number of ratings | 16K — better | 30 |
| Update frequency | Every 5 days — better | Every 2 weeks |
| Ads | Yes | No — better |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Ad-supported — better |
| Devices | iPhone | iPhone, iPod — better |
| Requires iOS | 17.0 | 15.0 — better |
| Further details — not scored | ||
| Size | 307 MB | 84 MB |
| Age rating | 17+ | 4+ |
| Developer | Bramol Limited | DOONAILS LTD |
Customer experience
Lumi
DOONAILS
Bugs and requests
Lumi
Reported bugs
3 issues- App crashes and technical issues
- Account login and password reset problems
- Incorrect or missing order information
Requested features
4 requests- Ability to easily cancel subscription within the app
- More transparent pricing and subscription details
- Customized style recommendations based on user's inputs
- Integration with online shopping platforms for seamless purchases
DOONAILS
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Lumi
- 1 month3 Days trial$19.991 Month
- Lumi Base3 Days trial$29.991 Month
- Monthly Plan – Trial3 Days trial$29.991 Month
Show 7 moreShow fewer
- Monthly Plan Non-Trial$29.991 Month
- Lumi Premium3 Days trial$39.991 Month
- Monthly Plan$49.991 Month
- Quarter Plan Non-Trial$59.993 Months
- 1 year$69.991 Year
- LUMI Quarterly Plan$89.993 Months
- 1 year (Standard)3 Days trial$99.991 Year
- Color Palette$4.99
- Wardrobe Guide2 variants$5.99
- Hair Guide$5.99
Show 13 moreShow fewer
- Body Guide$5.99
- Body Guidebook$14.99
- Seasonal Capsule Session$14.99
- Color Palette$14.99
- Additional Outfit$19.99
- Color Palette (19.99)$19.99
- Seasonal Capsule$29.99
- Seasonal Capsule 34.99$34.99
- Style Identity$39.99
- Seasonal Capsule$39.99
- Wardrobe Revamp$49.99
- Bundle 3 in price of 2$69.99
- Lifetime Non-Trial$99.99
DOONAILS
No in-app purchases
