Comparison

Facebook vs Zalo

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Facebook

Connect with friends and discover communities based on your interests. Share moments, explore content, and use AI tools to express yourself creatively. Find unique items and engage with creators.

Highlights
  • Personalized feed
  • Marketplace shopping
  • AI-powered content creation
  • Reels and stories
  • Community groups
  • Direct messaging
Features
Read full description

Where real people propel your curiosity. Whether you’re thrifting gear, showing reels to that group who gets it, or sharing laughs over fun images reimagined by AI, Facebook helps you make things happen like no other social network. Explore and expand your interests: * Shop Marketplace for hidden gems and take your hobbies to the next level * Personalize your Feed to see more of what you like, less of what you don’t * Ask Meta AI for information and get answers instantly * Drive into reels that reflect the things you're interested in * Search Facebook on any topic and get more interactive results Connect with people and communities: * Join groups to learn tips from real people who’ve been there, done that * Get inspired by creators, or catch up with Friends * Add new Friends to your world, but also decide how closely to keep up with them * Privately message relatable posts that only your BFF will get or that reels trend everyone’s talking about Share your world: * Use generative AI to create custom stickers and images to delight friends * Customize your profile to choose how you show up and who sees your posts * Effortlessly create reels from trending templates, or showcase your creativity with a full suite of editing tools * Capture moments on the fly with stories Some features may not be available in your country or region. Terms & Policies: https://www.facebook.com/policies_center Privacy Policy: https://www.facebook.com/privacy Learn how we're working to help keep our communities safe across Meta technologies at the Meta Safety Center: https://about.meta.com/actions/safety

About

Zalo

This messaging app offers fast and private communication with friends. Send text, voice, and group messages, share your location, and discover new people nearby. It also allows for in-app games and expressive emoticons.

Highlights
  • Fast messaging with instant notifications
  • Expressive emoticons and stickers
  • High-quality voice messaging
  • Discover and connect with nearby friends
  • Easy group messaging
  • In-app games
  • Location sharing
Features
Read full description

(Vietnamese below) Zalo is the new market-leading messaging app with amazing features. * Rich feature set: => Message your friend in a snap. Receive notifications the moment they reply back. => Express your emotion with fun and cheerful emoticons and stickers. => Send voice messages with fantastic quality and no outside noises => Find and get acquainted with friends nearby. => Send group messages easily with no effort. => Discover and play games with your friends. => Share your location. => High level of privacy. Download Zalo and chat with your friends! Terms of Use: https://zalo.vn/dieukhoan/ Support Information: - Online: https://zalo.me/zalohotroiOS - Email: feedback@zalo.me - Website: https://zalo.me --- Zalo là ứng dụng nhắn tin kiểu mới và kết nối cộng đồng hàng đầu cho người dùng di động Việt. * Zalo có điều gì đặc biệt? => Tốc độ gửi tin nhắn cực nhanh, bạn luôn nhận được thông báo khi có tin nhắn mới kể cả khi không mở ứng dụng. => Thể hiện cảm xúc với emoticon và hình động vui nhộn. => Nhắn tin lời nói với chất lượng âm thanh nén rõ ràng, không tạp âm, không méo tiếng. => Kết nối bạn với những người thú vị xung quanh nơi bạn ở. * Chat với bạn bè, gửi tin nhắn nhóm trong danh bạ thật dễ dàng (chat, sms, voice, photo, games). * Gặp gỡ với những người bạn thú vị trên Phòng Trò Chuyện hoặc Xung quanh nơi bạn ở. * Chia sẻ những khoảnh khắc ngay tức thì với gia đình và bạn bè. * Chia sẻ vị trí. * An toàn và riêng tư. Hãy kích hoạt Zalo và chat ngay với bạn bè trong danh bạ! Thỏa thuận dịch vụ: https://zalo.vn/dieukhoan/ Hỗ trợ người dùng: - Trực tuyến: https://zalo.me/zalohotroiOS - Email: feedback@zalo.me - Website: https://zalo.me

Screenshots

Facebook4 screens
Zalo4 screens

Verdict

The call

The clearest difference is rating: Facebook at 4.5 against Zalo's 2.1. Facebook also leads on review sentiment (40% vs 6%) and ratings volume (28M vs 8.4K). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Facebook sells 10 in-app purchases, starting at $2.49 per month and Zalo sells 20 in-app purchases, starting at $0.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Facebook holds the better App Store score, 4.5 against 2.1. That said, the two scores are not equally well evidenced: Facebook has 28M ratings behind it against 8.4K, so its average is the more settled of the two. Written reviews point the same way: 40% of Facebook's written reviews are positive against 6% of Zalo's.

UpkeepUpdate frequency

Facebook ships an update weekly, Zalo every 10 days. The most recent releases landed on September 27, 2026 and September 26, 2026 respectively.

Scorecard4 real differences · 7 level
Facebook versus Zalo: the parameters behind the verdict, then further details
ParameterFacebookZalo
PriceFreeFree
Rating4.5 (28M ratings) — better2.1 (8.4K ratings)
Positive reviews40.2% of reviews — better6.4% of reviews
Number of ratings28M — better8.4K
Update frequencyWeekly — betterEvery 10 days
AdsYesYes
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank#2 — better#115
DevicesiPhone, iPad, iPod, Apple TV — betteriPhone, iPad, iPod
Requires iOS15.115.1
Further details — not scored
Size484 MB274 MB
Age rating12+12+
DeveloperMeta Platforms, Inc.Zalo Group

Customer experience

Facebook

All ratings28,451,570 ratings
Positive88.0%
Neutral3.6%
Negative8.4%
Written reviews21,515 reviews
Positive40.2%
Neutral8.3%
Negative51.5%

Zalo

All ratings8,395 ratings
Positive25.7%
Neutral3.3%
Negative71.0%
Written reviews1,256 reviews
Positive6.4%
Neutral4.1%
Negative89.6%

User reviews

Facebook

From 28M App Store ratings

What we love

  • 💡 Helpful for staying connected with family and friends
  • 👍 Useful for business and advertising
  • 👍 Great for sharing photos and memories
  • 👍 Convenient marketplace for buying and selling items

Room to improve

  • 🐛 Glitchy and buggy app with frequent issues
  • 🤖 Overly aggressive content moderation and censorship
  • 🤖 Biased and inconsistent enforcement of community guidelines
  • 🤖 Lack of effective customer support
  • 💸 Overrun with scams and fraudulent activity

Zalo

From 8.4K App Store ratings

What we love

  • 👍 Convenient messaging
  • 🚀 Good call quality
  • 💡 Customizable features

Room to improve

  • 🐛 Frequent crashes
  • 🔒 Privacy and security concerns
  • 🔋 High data and battery usage
  • ⚠️ Difficult account recovery

Bugs and requests

Facebook

Reported bugs

4 issues
  • Frequent app crashes and login issues
  • Inability to edit or delete old posts and comments
  • Marketplace listings getting incorrectly flagged or removed
  • Inconsistent behavior between mobile app and web version

Requested features

4 requests
  • Improved customer support and appeal process
  • More transparency and consistency in content moderation
  • Better tools for managing and organizing content
  • Customizable feed and notification settings

Zalo

Reported bugs

4 issues
  • Unable to receive verification codes
  • Inconsistent performance on different devices
  • Deleted accounts and lost data
  • Unreliable video/audio calls

Requested features

4 requests
  • Ability to use on multiple devices simultaneously
  • Improved cloud sync and backup
  • Better translation and language support
  • Option to disable unwanted notifications

In-app purchases

10 purchases

Facebook

Subscriptions2
  • Supporter$2.491 Month
  • Supporter$4.991 Month
One-time8
  • 99 Stars$0.99
  • 45 Stars$0.99
  • 95 Stars$1.99
Show 5 more
  • 145 Stars$2.99
  • 250 Stars$4.99
  • 310 Stars$5.99
  • 530 Stars$9.99
  • 1200 Stars$19.99
20 purchases

Zalo

Subscriptions14
  • zCloud Mini$0.991 Month
  • zStyle - 1 Month2 Months trial$0.991 Month
  • zStyle - 1 Month2 variants$0.991 Month
Show 11 more
  • zStyle - 6 Months2 variants$3.996 Months
  • zStyle - Annual1 Year trial$5.991 Year
  • zStyle - 12 Months7 Days trial$6.991 Year
  • zStyle - 12 Months$6.991 Year
  • zCloud Mini$9.991 Year
  • Pro 1 month$9.991 Month
  • zCloud Standard$22.991 Year
  • zCloud Standard$24.991 Year
  • zCloud Family$79.991 Year
  • Pro 12 months1 Year trial$99.991 Year
  • Pro 12 months$99.991 Year
One-time6
  • Sticker zStyle - 29K$0.99
  • Sticker zStyle - 9K$0.99
  • Sticker zStyle - 19K$0.99
Show 3 more
  • Gift zStyle - 3M$1.99
  • Gift zStyle - 6M$2.99
  • Gift zStyle - 12M$5.99

Questions

Is Facebook free?
Facebook is free to download, with in-app purchases available.
Is Zalo free?
Zalo is free to download, with in-app purchases available.
Which has better reviews, Facebook or Zalo?
Facebook is rated higher. Facebook averages 4.5 out of 5 from 28M ratings, while Zalo averages 2.1 from 8.4K ratings.
Do Facebook or Zalo have ads?
Both Facebook and Zalo show ads.
Which is updated more often, Facebook or Zalo?
Facebook ships an update weekly, and Zalo every 10 days. Most recently, Facebook was updated on September 27, 2026 and Zalo on September 26, 2026.
Which is more popular, Facebook or Zalo?
Facebook currently peaks at #2 in the App Store charts, and Zalo at #115. Chart position reflects recent download velocity rather than total install base.

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