Lose It! vs Diet Plan
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Lose It!
This app helps users achieve their weight loss goals by tracking calorie intake, nutrition, and exercise. It offers features like AI-powered meal logging, barcode scanning, and personalized diet plans to simplify the journey to a healthier lifestyle.
- Calorie tracking
- Weight loss planning
- AI voice meal logging
- Photo meal logging
- Barcode scanner
- Macro and nutrition tracking
- Intermittent fasting planner
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Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, and progress all in one place. We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track. SIMPLIFY YOUR WEIGHT LOSS JOURNEY Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits. NEW—GLP-1 SUPPORT Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking. AI VOICE & PHOTO MEAL LOGGING Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey! LOSE IT! FREE BASIC FEATURES • Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise and chart the data, directly from your phone • Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits • Community Support – Add your friends and join support groups to stay motivated PREMIUM PLAN FEATURES • Photo Meal Logging – Log meals by taking a picture • AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal • Barcode Scanner – Scan food barcodes or search our database of items and recipes • Advanced Tracking – Track macronutrients like protein, carbs, fat, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more • Intermittent Fasting - Set your fasting plan and track your fasts where you track your food • Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake. • Weight Loss Diet Plans – Identify what meals, fruits, lean meats, grains, and recipes are hindering or helping your weight loss progress. • Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit, Misfit, Garmin, Withings scales, Google Fit, Healthkit, and more to maximize your weight loss, gain or maintenance goals Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. Lose It! has helped over 57 million users lose more than 150 million pounds. With a global food database of 56+ million items and recipes, tracking what you eat is simple and accurate. Choose from over 25 health goals and start seeing results in just three days of consistent tracking. The Premium subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the subscription period ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase. -- Full terms: http://loseit.com/terms
Diet Plan
Discover a variety of healthy, calorie-controlled diet plans to help you lose weight, maintain your current weight, or adopt a healthier lifestyle. The app provides detailed meal plans, shopping lists, and tracks your progress with a weight tracker and BMI calculator.
- Hundreds of healthy diet plans
- Calorie-controlled meal plans
- Dedicated shopping lists
- Weight tracker and BMI calculator
- Daily and meal reminders
- Weight loss progress charts
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Have you struggled with diet plans in the past? Are you looking for a diet plan solution that works? This app contains bunch of healthy balanced and nutritious calorie controlled diet plans that helps to keep your motivation alive, stay committed and lose weight fast! If you are looking to lose weight, maintain your weight, or simply embrace a healthy way of eating and living, this is the application you need. This app takes care of all the calculations for you, so you will be able to see how many calories you should consume to achieve the weight loss you want and how you can make changes to your current diet to achieve that weight loss. DIET This app allows you to explore hundreds of diet plans and tells you how much you lose on each diet. From healthy diets to detox, to low carb diets to low cholesterol diets, this app cover almost every category of diet plan that exists. We allow you to explore a diet plan first, and then decide if it is right for you. We do this by providing a diet plan overview, complete meal plan on day basis, and a complete shopping list for each and every diet plan. WEIGHT TRACKER Weight Tracker allows you to check-in weight so you can see your improvement like how much weight you have already lost and what’s remaining in fancy way. Self-motivate and share it with your friends. It also calculates body mass index (BMI) for you based on your physical profile. Moreover, it tells you the state of your physical profile, like if you’re underweight, normal, overweight or obese based on BMI. HEALTH REMINDERS : Healthy reminders helps you find your inner motivation, it helps you stay on track, make healthy lifestyle changes, avoid exercise laziness and other weight loss difficulties. You can add preset & activity reminders or build custom reminders. It helps you make small, healthy lifestyle changes - Now you'll never forget to drink water again! General Features: - Healthy choices of diet plan in 18 different categories. - Takes the guesswork out of dieting. - Dedicated checkable shopping list per each diet plan - Weight tracker, weight logbook and BMI calculator - Quick & Easy Weight Adding: Record your weight once a day, quick & easy - Weight History: Look up your weight for any given date. - Daily Reminders - Chart that shows your overall weight loss progress over time - Meal Remainders for each meal so you never skip any meal. - Pre calculated weight loss estimation based on physical profile for each diet plan. - Compatible with iPhone, iPod and iPad. Upgrade to Premium and enjoy all premium diets with shopping list and meal reminders. Privacy Policy : https://pixsterstudio.com/privacy-policy.html Terms of Use : https://pixsterstudio.com/terms-of-use.html
Screenshots
Verdict
Lose It! and Diet Plan both sit at 4.8 stars, but that hides the real split: 89% of Diet Plan's written reviews are positive against 54% of Lose It!'s. Diet Plan also leads on iOS requirement (15.0 vs 18.0). Lose It!'s advantage is update cadence (weekly vs every 2 months) and ratings volume (778K vs 1.9K). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Lose It! sells 17 in-app purchases, starting at $9.99 per year and Diet Plan sells 6 in-app purchases, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 4.8 for Lose It! against 4.7 for Diet Plan. That said, the two scores are not equally well evidenced: Lose It! has 778K ratings behind it against 1.9K, so its average is the more settled of the two. Written reviews are what separate them: 54% of Lose It!'s written reviews are positive against 89% of Diet Plan's.
Lose It! ships an update weekly, Diet Plan every 2 months. The most recent releases landed on September 24, 2026 and September 22, 2026 respectively.
| Parameter | Lose It! | Diet Plan |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (778K ratings) — better | 4.7 (1.9K ratings) |
| Positive reviews | 53.5% of reviews | 89.4% of reviews — better |
| Number of ratings | 778K — better | 1.9K |
| Update frequency | Weekly — better | Every 2 months |
| Ads | Yes | Yes |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #20 — better | — |
| Devices | iPhone, iPad, Apple Watch | iPhone, iPad, iPod |
| Requires iOS | 18.0 | 15.0 — better |
| Further details — not scored | ||
| Size | 218 MB | 172 MB |
| Age rating | 17+ | 12+ |
| Developer | FitNow | Anish Modan |
Customer experience
Lose It!
Diet Plan
User reviews
Lose It!
From 778K App Store ratingsWhat we love
- 👍 Easy to use
- 🚀 Comprehensive food database
- 💡 Helpful for weight loss
- 🚀 Syncs with fitness trackers
- 👍 Customizable goals and tracking
Room to improve
- 🐛 Inaccurate calorie/nutrition data
- 💰 Paywall for basic features
- 📢 Intrusive ads and upselling
- 🐛 Buggy performance issues
- 🔒 Privacy concerns with data sharing
Diet Plan
From 1.9K App Store ratingsWhat we love
- 🚀 Great app
- 👍 Lots of options
- 👍 Easy to use
- 🚀 Helpful for weight loss
- 👍 Personalized plans
Room to improve
- 🐛 Glitchy
- 🐛 Crashes
- 🐛 Bugs
- 🔒 Subscription issues
- 🔒 Unauthorized charges
Bugs and requests
Lose It!
Reported bugs
3 issues- Barcode scanner not working
- Syncing issues with Apple Health
- Freezing and crashing on certain actions
Requested features
5 requests- Add micronutrient tracking
- Improve recipe builder functionality
- Provide more personalized meal plans
- Allow custom unit measurements
- Implement a dark mode option
Diet Plan
Reported bugs
3 issues- Meal plans disappearing after update
- Inability to access premium features after purchase
- Syncing issues across devices
Requested features
4 requests- More customization options
- Better integration with fitness trackers
- Improved recipe variety
- Clearer instructions for meal prep
In-app purchases
Lose It!
- Lose It! Premium$9.991 Year
- Lose It! Premium$11.991 Year
- Lose It! Premium$15.991 Year
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- Lose It! Premium$19.991 Year
- Lose It! Premium$23.991 Year
- Lose It! Premium$29.991 Year
- Lose It! Premium Features7 Days trial$29.991 Year
- Lose It! Premium$39.991 Year
- Lose It! Premium Features7 Days trial$39.991 Year
- Lose It! Premium7 Days trial$44.991 Year
- Lose It! Premium7 Days trial$79.991 Year
- Course: Change Your Thinking$9.99
- additional year of premium features$29.99
- year of premium features$39.99
Show 3 moreShow fewer
- Lose It! Premium Lifetime$49.99
- Lose It! Premium Lifetime$59.99
- Lose It! Premium Lifetime Subscription (Discounted)$99.99
Diet Plan
- Diet Plan Premium Monthly$2.991 Month
- Diet Plans - Premium$4.991 Month
- Diet Plan Premium Yearly$19.991 Year
Show 1 moreShow fewer
- Diet Plans - Premium$29.991 Year
- Unlock Pro Features$1.99
- Lifetime Premium Unlock$9.99
Questions
Is Lose It! free?
Is Diet Plan free?
Which has better reviews, Lose It! or Diet Plan?
Do Lose It! or Diet Plan have ads?
Which is updated more often, Lose It! or Diet Plan?
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